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| | Emotional Design: People and Things (Site not responding. Last check: 2007-11-03) |
 | | We tested this alarm clock with a variety of people, all of whom had to evaluate its the appearance, usability, and overall desirability. |
 | | Visceral level people will be strongly biased toward appearance, behavioral people towards function, usability, and how much the feel in control during use. |
 | | And Reflective level people (who would seldom admit to be one), are heavily biased by brand name, by prestige, and by the value a product brings to their self-image hence the sale of high-priced whiskey, watches,, automobiles, and home furnishings. |
| www.jnd.org /dn.mss/EDesign-PeopleThings.html (1870 words) |
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