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| | Students Meet a Sport Marketing Guru (Site not responding. Last check: 2007-11-04) |
 | | The assistant general manager of the Norwich (Conn.) Navigators baseball club, Class AA Eastern League affiliate of the San Francisco Giants, addressed students in a Sports Marketing class at Nichols during November. |
 | | Over Hinsch’s nine seasons with the Navigators (the first eight as a farm team of the New York Yankees), they’ve tried all sorts of promotions designed to lure fans to the ballpark—from post-game fireworks, to free T-shirts, and giveaways of bats, balls, gloves, even Pokemon cards. |
 | | Norwich’s annual marketing budget is around $200,000, one of the smaller budgets (and markets) in the Eastern League. |
| www.nichols.edu /currentnews/sports_marketing_guru.htm (586 words) |
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