| |
| | Untitled Document (Site not responding. Last check: 2007-10-17) |
 | | OK was "developed," as they say in the business, by Coca-Cola marketing chief Sergio Zyman, the same man who'd developed the "brainwater" Fruitopia, at around the time that Kristol was making his appeal to youthful iconoclasm in the pages of Commentary. |
 | | In 1994, OK was introduced into nine strategically selected hotbeds of youth ferment, including Boston, Denver, Minneapolis/St. Paul, and of course Austin and Seattle; it was yanked from the market only a few months later. |
 | | As in all mind-control cults, for example, the manifesto forbade OK drinkers from associating with outsiders, and restricted their vocabulary to what Lifton calls "thought-terminating clichés." They were told how to think and warned that the individual's own experiences could not be understood except via the group. |
| www.thebaffler.com /glenn.html (2164 words) |
|