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| | Observational research techniques |
 | | Direct observation, if carried out in a structured and disciplined way is one of the purest forms on research, as it taps directly into behaviour, rather than perceptions, secondary or self-reports of behaviour. |
 | | Objective observation, expecially from observers that have had an opportunity to compare cases using an objective structured method (eg: observations in several fast food chain oulets, observation of several flight sectors for an airline company, observations of several different airlines), provides a far more realistic data set. |
 | | Though generally more expensive, observational techniques are often of higher value than the cheaper self report methods, simply because they focus on actual behaviour. |
| www.orientpacific.com /observational-techniques.htm (640 words) |
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