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Topic: Odwalla

	Odwalla : Legal Disclaimer
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	www.odwalla.com /other.asp?p=legaldisclaimer (773 words)

	Odwalla - Wikipedia, the free encyclopedia
		Odwalla is a juice company founded in Santa Cruz, California in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett.
		Formerly a publicly traded company, Odwalla was acquired by the Coca-Cola Company in 2002.
		Odwalla helped popularize the flash pasteurization technique, which eliminates harmful bacteria without the associated taste and nutritional loss accompanying traditional pasteurization.
	en.wikipedia.org /wiki/Odwalla (223 words)

	First suit Filed over E. coli From Juice: Odwalla and Starbucks Named
		The first lawsuit prompted by the E. coli outbreak linked to Odwalla fruit juice was filed yesterday on behalf of a 6-year-old boy who was hospitalized and required abdominal surgery from the bacterial infection.
		Odwalla Chairman Greg Steltenpohl came to Seattle earlier this week to meet with some of the victims' families and promised to cover all medical expenses of those who were made sick by contaminated juice.
		Odwalla and its distributors, he said, should have known that using unpasteurized apple juice posed this risk.
	www.about-ecoli.com /news/odwalla1.htm (745 words)

	Fool.com: Odwalla Gets Juiced Up [Daily Double] November 27, 2000
		The Odwalla brand that had become a yuppie and health conscious staple on the West Coast was not likely to win back patrons anytime soon.
		Odwalla was founded 20 years ago by three musicians.
		For a juice maker like Odwalla, trying to build on its newfound momentum, the last thing it wanted to do was raise already premium prices in an effort to pass the citrus freeze costs on to the end user.
	www.fool.com /ddouble/2000/ddouble001127.htm (754 words)

	Coca-Cola - Press Center - Press Release (Site not responding. Last check: 2007-10-26)
		Odwalla Protein Tropicale is a tantalizing blend of tropical fruit juices and purees such as pineapple, mango and passionfruit, combined with 4 grams of soy protein per serving.
		Odwalla Passionate "C" is a scrumptious sipper of orange, apple, mango, banana, strawberry, and acerola cherry (one of nature's highest vitamin C-packed fruits) and passionfruit.
		Odwalla is launching these four new juice beverages in the southeast to introduce the brand and its outrageously delicious flavors to consumers who haven't had an opportunity to experience them.
	www2.coca-cola.com /presscenter/nr_20030204_odwalla_new_juices.html (862 words)

	How to Make Your Company More Resilient
		Odwalla was growing by about 30% a year and was expanding distribution into the Pacific Northwest, the Rocky Mountains, Texas, and southern California.
		Odwalla maintained its open-door policy in December 1996, when the company introduced a stringent new quality-control process, and in July 1998, when it pleaded guilty to federal criminal charges and agreed to pay a $1.5 million fine for its involvement in the E. coli outbreak.
		Odwalla originally believed that it could avoid harmful bacteria in its juicing process by passing along its high standards to fruit growers and handlers.
	www.fastcompany.com /articles/2001/03/odwalla.html (1694 words)

	Suits against Odwalla Mount in E. coli Case (Site not responding. Last check: 2007-10-26)
		Another lawsuit was filed Monday against Odwalla Inc., even as a Fresno grand jury continues to investigate circumstances surrounding an October 1996 outbreak of E. coli that led to the death of a Colorado child.
		Odwalla is based in Half Moon Bay near San Francisco, and its plant is in Dinuba.
		Odwalla officials said in documents filed with the government that the Fresno grand jury is investigating events that occurred "in 1996 and before, including the E. coli incident."
	www.about-ecoli.com /news/odwalla9.htm (923 words)

	Metro Features \| A Juicy Business
		Odwalla founder Greg Steltenpohl and his partners were looking for a business that allowed them to respect the earth, nourish the body and stay within spitting distance of the ocean.
		Odwalla route drivers--the key link in the company's "soil to soul" philosophy--deliver to Costco, to corporate dining rooms at Netscape and Apple, and to Hispanic consumers in San Jose and Watsonville raised in a culture that prizes fresh juices as much as yuppies do.
		Odwalla already had been studying the elusive dynamic properties and chemical composition of water when Idaho-based ecoentre-preneurs--caretakers of an unusually pure aquifer of geothermal waters--approached the juice pros about distribution.
	www.metroactive.com /papers/metro/01.11.96/odwalla-9602.html (2455 words)

	Odwalla
		Not only is Odwalla environment- and health-conscious in their business practices and external public relations, but they also pay close attention to ecology internally.
		Odwalla's approach to environmental stewardship is comprehensive and impressive: recycling or reuse of office and production material (e.g., paper, plastic, pulp/peel), acquisition of recycled raw materials where possible, moving toward alternative fuels, preference toward suppliers that embrace sustainable practices, active participation in coalitions and associations, and community education.
		Odwalla conducted an eco-audit last year to measure environmental impact and identify areas for improvement, and has a commitment to re-evaluate annually.
	www.ecoquality.com /sqa/recipodwalla.htm (293 words)

	Odwalla to Pay for Ailing Boy (Site not responding. Last check: 2007-10-26)
		The insurer for Odwalla of Half Moon Bay will pay $ 50,000 to reimburse the insurer for Michael Beverly of Seattle, who suffered hemolytic uremic syndrome with acute renal failure that his family's lawyer blames on E. coli bacteria contained in a bottle of unpasteurized apple juice.
		The lawsuit filed by the boy's parents, one of nine filed against Odwalla, attracted considerable publicity because their lawyer, William Marler of Seattle, complained that Odwalla had not paid the boy's medical bills as promised.
		Odwalla has settled five of the nine cases, but not, as yet, the Beverly case.
	www.marlerclark.com /news/odwalla11.htm (598 words)

	FDA Investigators' Reports--January-February 1999 FDA Consumer
		The fine is one of the largest ever imposed in FDA history for a food injury case, and the criminal conviction by federal prosecutors is one of the first ever obtained in a large-scale outbreak of infectious pathogens.
		Odwalla Inc., of Half Moon Bay, agreed in a criminal plea bargain in July to pay the fine and serve five years of court-supervised probation.
		Odwalla employees failed to wash their hands properly after using the bathroom and before returning to production areas.
	www.fda.gov /fdac/departs/1999/199_irs.html (2221 words)

	CSR case studies in crisis management - Odwalla
		Odwalla (pronounced "odewalla") is the health-conscious juice company which began a couple of decades ago when Greg Steltenpohl, Gerry Percy and Bonnie Bassett began squeezing fresh oranges on a $200 hand juicer.
		Odwalla pleaded guilty to criminal charges of selling tainted apple juice and was fined $1.5m - the largest ever assessed in a food industry case by the US Food and Drug Administration.
		The overwhelming feeling of people who dealt with the company at the time of the crisis was that here was a community of ordinary people who were devastated at the fact that they had created an episode of poisoning that ended in a loss of life.
	www.mallenbaker.net /csr/CSRfiles/crisis05.html (1117 words)

	GreenMoney Journal (Site not responding. Last check: 2007-10-26)
		In October, 1996, Odwalla had to rebuild its reputation - and its sales, which plummeted by more than 90 percent - after suffering a serious loss of consumer confidence when some of its apple juice products were found to be contaminated with E. coli, resulting in one death and several illnesses.
		The Odwalla acquisition was a response to that.
		Odwalla: My exposure to the natural foods industry has changed me in the sense that I feel like while we're extremely competitive with each other we all in the industry share a similar vision for what needs to be done.
	www.greenmoneyjournal.com /article.mpl?newsletterid=27&articleid=278 (1654 words)

	CNN - $1.5 M fine in tainted juice case - July 24, 1998
		The outbreak was blamed on contaminated unpasteurized apple juice made at an Odwalla plant in Dinuba, California, near Fresno.
		Odwalla Chief Executive Officer Stephen Williamson said he was pleased with the outcome of an otherwise "painful experience," calling it a good example of cooperation among government officials, private business and consumer groups.
		An internal Odwalla memo, contents of which were leaked to The New York Times, may have helped prompt the plea bargain, and the settlements estimated at upward of $12 million.
	www.cnn.com /HEALTH/9807/24/odwalla.plea (658 words)

	Odwalla : Privacy Policy
		Odwalla, Inc. (referred to collectively in this Privacy Policy as the "Company") respect the privacy of every individual who visits our websites.
		This Privacy Policy ("Policy") outlines the information the Company may collect from visitors to our how we may use and disclose that information.
		You can determine when this Policy was last revised by checking the "Last Revised" legend at the top of the Policy.
	www.odwalla.com /other.asp?p=privacypolicy (1681 words)

	Odwalla® Introduces New and Nourishing Juice Beverages in Southeast U.S. Region
		Odwalla's unique new flavors and nutritional benefits are now available to consumers throughout Florida, Georgia, the Carolinas, Alabama, Tennessee and Virginia.
		Odwalla flash pasteurizes its juices to preserve the fruits' natural flavors while ensuring food safety.
		Odwalla's nourishing beverages are available in natural food stores and specialty outlets throughout the rest of the country.
	www.thesoydailyclub.com /Food/odwalla02072003.asp (805 words)

	HHS NEWS (Site not responding. Last check: 2007-10-26)
		Odwalla brand fruit juices are produced by Odwalla, Inc., Half Moon Bay, Calif. The firm is voluntarily recalling all of its products that contain apple juice and is cooperating fully with local, state, and Federal officials.
		Odwalla is recalling its pure apple juice as well as 12 other juice products that, despite their names, also contain apple juice.
		The current investigation of cases of E. coli 0157:H7 associated with Odwalla brand apple juice products is continuing, to determine definitively how this outbreak occurred.
	www.fda.gov /bbs/topics/NEWS/NEW00546.html (212 words)

	Oligopoly Watch
		In 2000, Odwalla bought out Fresh Samantha for about $27 million in stock, and by the end of the year, Levin left the company.
		However, Odwalla soon moved some of the production facilities from Maine to Florida, starting a change in how the company would be run.
		Odwalla was made a part of the Minute Maid division.
	www.oligopolywatch.com /2003/08/03.html (574 words)

	Odwalla pleads guilty, is fined $1.5 million (Site not responding. Last check: 2007-10-26)
		Juice manufacturer Odwalla Inc. pleaded guilty and agreed to pay a record $1.5 million fine recently over a 1996 E. coli outbreak that killed a Colorado girl and sickened at least 66 other people.
		Federal officials were cited as saying it is the first criminal conviction in a large-scale outbreak caused by contaminated food and the biggest criminal fine in a food injury case in the history of the U.S. Food and Drug Administration.
		The outbreak was blamed on contaminated unpasteurized apple juice made at an Odwalla plant in Dinuba, near Fresno.
	www.virtualorchard.net /glfgn/aug98/odwalla.html (263 words)

	Odwalla(R) Expands Distribution to Nourish Mainstream Consumers
		The southeastern U.S. is a relatively untapped market for Odwalla, even though the company's more than two-dozen existing varieties of juices, smoothies, juice blends and soy-based drinks are available elsewhere in the country.
		Unlike the existing Odwalla products, these new items will be stocked, not in the produce section, but instead, in the refrigerated juice case.
		Odwalla, Inc., the nation's leading natural health beverage company, provides nourishment coast to coast with the Odwalla family of juices, smoothies, dairy-free shakes, pure spring water, nourishing food bars, and certified organic juices.
	www.thesoydailyclub.com /Food/odwalla12062002.asp (512 words)

	BevNET.com - Odwalla(TM) Unveils New PomaGrand(TM) Beverages at 2006 Sundance Film Festival; The True Essence of ...
		Odwalla PomaGrand will be available in 450mL (15.2 fl.oz.) grab-n-go recyclable plastic bottles at a suggested retail price of $3.99.
		Odwalla, Inc., the nation's leading natural health beverage company, delivers nourishment coast to coast with the Odwalla family of juices, juice drinks, soy beverages and nourishing food bars.
		Odwalla has been making juices and innovating in the natural health beverage category for more than 25 years.
	www.bevnet.com /news/2006/01-17-2006-Odwalla.asp (437 words)

	Odwalla(R) Introduces Super-Premium Organic Juices
		Odwalla Organics can be found where other Odwalla beverages are sold -- in refrigerated sections of supermarkets, natural products stores, health spas and gyms, and select food-service outlets nationally.
		Odwalla's decision to offer certified organic juices was a logical strategic move for the company, and one in keeping with our values." Organic certification means these juices meet the strict national rules governing organic production, which prohibit the use of synthetic pesticides, fertilizers or other potentially toxic chemicals.
		About Odwalla Odwalla, Inc., the nation's leading, branded, super-premium beverage company, delivers nourishment coast to coast with the Odwalla family of all-natural juices, smoothies, dairy-free shakes, pure spring water, natural food bars, and now, certified organic juices.
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-17-2002/0001801209&EDATE= (579 words)

	Odwalla Future Shake - The BevNET.com Review
		Odwalla Future Shake is a sweet and creamy, dairy freee shake made from real foods like almonds, soy, and organic oats.
		Odwalla has really done a good job with this product -- the sweet chocolate flavor is absolutely fabulous.
		Odwalla Café Latté is a dairy-free coffee smoothie that features a soy and banana base.
	www.bevnet.com /reviews/odwalla_future_shake (270 words)

	CNN - E. coli poisoning leads to Odwalla juice recall - Nov. 1, 1996
		Greg Steltenpohl of Odwalla said the company was issuing its recall because its primary concern is for the "safety and health" of its customers.
		Odwalla sells 12 other products, from strawberry lemonade to a vegetable cocktail, that do not contain apple juice and are not affected by the recall.
		Health officials used dietary histories taken from the victims and genetic "fingerprinting" of the bacteria to trace the outbreak to a batch of unpasteurized apple juice that Odwalla uses as an ingredient in many of its mixed-fruit beverages.
	www.cnn.com /HEALTH/9611/01/e.coli.poisoning (481 words)

	The Odwalla Affair - Reassessing Corporate Social Responsibility, by Jon Entine
		At its peak of prosperity in 1996, Odwalla, the juice company based in Half Moon Bay, California, was touted as much for its ethical consciousness as for its growth prospects.
		As Odwalla has learned the hard way, corporate social responsibility is evidenced by actions taken before a crisis breaks out, not when scrambling to contain a brand-crushing screw-up.
		Facing hearings on sanctions against Odwalla and its lawyers for obstruction of justice, the company suddenly settled-for the largest amount ever paid in a civil case involving food poisoning from fresh foods-and, remarkably, for more than the plaintiffs had demanded.
	www.jonentine.com /articles/odwalla.htm (4312 words)

	Welcome to The Odwalla Web Store! (Site not responding. Last check: 2007-10-26)
		Odwalla, Inc. Claimed that they had provided 6 months notice, but then failed to be able to provide any evidence of this.
		When Odwalla started out they were a well-meaning company that would enter into a dialogue and look for solutions, for instance, how they handled the situation when people were poisoned by badly processed juices.
		This social consciousness is Odwalla's past, and I would hope will be Odwalla's future, and not simply a hollow shell of a concept to be used as a marketing component.
	www.odwallawear.com (1596 words)

	SFBG News: Opinions: When Odwalla Went Sour			First off, let me admit that for several years I've been a hard-core Odwalla junkie, downing anywhere from one to three pints of the ultra-fresh juice blends per day.
		Suddenly, children all along the coast were falling ill. With the Oct. 30 recall of all apple- and carrot-juice-containing beverages, Odwalla's profitability collapsed like a rotten jack-o'-lantern.
		When Odwalla made the decision to sell public shares and expand internationally, it basically dropped any pretenses of immediacy and locality.
	www.sfbg.com /News/31/07/Opinions (325 words)

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