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Topic: Oliviero Toscani

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	Dublin Docklands Development Authority (Site not responding. Last check: 2007-11-06)
		Oliviero Toscani, a well known name in the media and advertising community, will be in Dublin for the opening of the exhibition on Tuesday, 14th March.
		Toscani’s project aimed to document these Portuguese donkeys as they disappeared from the urban and rural landscape, having lost their main function as a means of transport.
		Oliviero Toscani was born in Milan, Italy, and studied photography and design at the Hochschule fur Gestaltung in Zurich from 1961 to 1965.
	www.ddda.ie /cold_fusion/features.cfm?counter=173 (697 words)

	<yomag.net> Oliviero Toscani - the "rulesbreaker" (Site not responding. Last check: 2007-11-06)
		Olivieo Toscani was born in 1942 in Milan, the son of a photo-journalist of the Italian newspaper "Il Corriere della Sera".
		Toscani's aim was to give a new style and value to his pictures under specific conditions, he wanted to shock people and to underline the problems and the taboos of our society usually in a cruel and hurting way.
		So, Oliviero Toscani, the "rulesbreaker" is a very strange photographer and it takes a long way to get through his double technique.
	www.yomag.net /db/5489 (617 words)

	Salon People \| The colorful dissenter of Benetton (Site not responding. Last check: 2007-11-06)
		I, for one, was never particularly moved by Toscani's work for Benetton -- the multicolored condoms, the horses mating, the newborn babies -- until the early '90s, when a campaign featured dying AIDS patient David Kirby.
		Toscani is seemingly indifferent to all this, particularly when it comes to his detractors.
		If this is true, then Toscani is basking in the glory of his latest controversy, which has elicited widespread and aggressive rejection: Twenty-six-year-old death-row inmate Jeremy Sheets stares out from billboards with a look both placid and disturbing.
	archive.salon.com /people/feature/2000/04/17/toscani_int (1178 words)

	:: Marketing Magazine ::
		Toscani behaved like the sulky adolescent of advertising, scoffing at the need for ad agencies and market research and then, to add insult to injury, single-handedly built Benetton into one of the most recognised brands in the world.
		Toscani was against the idea that consumers should be urged to identify with famous models in fashion advertising, once famously describing Claudia Schiffer as "canned meat" and "the clone of them all".
		Toscani was somewhat compromised when it emerged that Gagro had been killed by a grenade splinter that hit him in the head, whereas the t-shirt of his alleged uniform had a bullet-hole.
	www.marketing.ie /apr03/article4.htm (2220 words)

	max bruinsma > eye 29 > benetton
		Oliviero Toscani’s confrontational art direction hijacks reality to provoke a variety of gut reactions and critiques.
		Whether or not Toscani's billboards amount to great art is of less consequence here than the idea that Luciano Benetton's motives may be as genuine and complex as those of the Medici who rarely have been accused of promoting their textile and banking businesses under the guise of the likes of Michelangelo.
		What is new is that Benetton and Toscani have sought to open up a medium considered to be shallow and definitively 'low-culture' to content that is traditionally reserved for the highest regions of art and intellectual discourse.
	www.xs4all.nl /~maxb/eye29toscani.htm (863 words)

	tranzine ::: interview with oliviero toscani (Site not responding. Last check: 2007-11-06)
		Toscani - The only difference is that mine is recognised as not as stupid as the normal one (laughs).
		Toscani - I think that modern companies should be socio-politically responsible, but marketing managers don't really know anything about this, they don't have sufficient artistic knowledge.
		Toscani - Tell'em to take a look around, and not to be pleased with just all the shit they tell you to buy, to consume and to use to be somebody.
	tranzine.democlub.com /e.poison.html (1329 words)

	Blood Sweaters and Sears (Site not responding. Last check: 2007-11-06)
		Toscani continued to bring even less comfortable subject matter into Benetton's adverts included images of HIV positive models, war cemeteries, clothes from a dead Croatian soldier and a dying Aids victims.
		Toscani was not worried, he says, "provocation is a good word...it takes somebody and (makes them) see something from another perspective".
		Oliviero Toscani with one of the death-row adverts
	www.jednet.co.uk /tottonsep2000/hncadv1/benettonad/hncbenbbc.htm (633 words)

	Tinkov Russian Pilsner - Events (Site not responding. Last check: 2007-11-06)
		Oliviero Toscani, son of a photo-journalist, was born in1942 in Milan, Italy, studied photography and design at the Hochschule fur Gestaltung in Zurich.
		Toscani is not only talented photographer, but also a bright creative person, that shock sometimes with his works.
		Oliviero Toscani believes in Russia, believes in Russian beauty and he thinks that tired and satiated Europe will expect something new, bright and alive from Russia.
	www.tinkov.com /press006.html (665 words)

	IOF > Programmes, Projects and Partnerships > World Osteoporosis Day > Osteoporosis: A Photographic Vision by ...
		Oliviero Toscani, who became world famous for his controversial photographs for Benetton, felt that viewers could better understand the nature of osteoporosis if people with osteoporosis were photographed "without the camouflage of clothing or props".
		Oliviero Toscani cuts the ribbon for the opening ceremony and addresses journalists.
		The European Osteotour and the Toscani exhibition is endorsed by various governmental institutions, IOF national societies, the Bone and Joint Decade; the International Council of Nurses, and other groups.
	www.osteofound.org /activities/world_osteoporosis_day/2001_rome.html (461 words)

	The Media of Mass Communication Chapter 12 -- Media People (Site not responding. Last check: 2007-11-06)
		Oliviero Toscani is the mastermind, some say evil genius, behind ads for the Benetton global clothing retailer.
		Toscani deflects that question, saying his work is intended to raise public awareness of social issues.
		About the bloody uniform, Toscani tells a story about receiving a letter from a 21-year-old woman who had fled Sarajevo after her family was killed in bloody fighting.
	cwabacon.pearsoned.com /bookbind/pubbooks/vivian/chapter12/custom3/deluxe-content.html (1744 words)

	benetton
		In 1982 Oliviero Toscani started working for Benetton, and although at this time his ads were not as aggressive as ten years later, we can already see his influence.
		Oliviero Toscani is the responsible person for Benetton's advertising campaigns since 1982, and therefore also the responsible one for the controversy created by his ads.
		Oliviero Toscani was born in Milan and today lives in Tuscany, Italy with his wife Kirsti and three Children.
	www.newterritoryfuerteventura.com /deborah/benetton.htm (3523 words)

	IOF > Programmes, Projects and Partnerships > Linda Edwards Award (Site not responding. Last check: 2007-11-06)
		Oliviero Toscani cuts the ribbon for the opening ceremony at the world premiere in Rome, 2001.
		Oliviero Toscani explains that he was intrigued by the concept of photographing people in fl and white, "without the camouflage of clothing or props", so that viewers could better understand the true nature of the disease.
		Oliviero Toscani's impressive photographs show how people are affected by osteoporosis.
	www.osteofound.org /activities/toscani_photo_exhibit.html (618 words)

	shots - international advertising news
		Toscani, who famously branded all admen "retards" shortly before being sacked as jury president of the Meribel festival back in 2003, has once more been hitting the headlines in Italy for a series of outdoor ads for clothing brand Ra-Re depicting gay men fondling and kissing on a sofa.
		Toscani, who gained notoriety in the 90s for masterminding a series of campaigns that included photographs of a dying AIDS patient and death row prisoners in the brand’s clothing, has drawn howls of protest from the church, conservative groups and, well, almost everyone in Italy with his latest ads.
		Toscani is characteristically blunt about the move: "It’s because they have too many managers and they don’t know what to do.
	www.shots.net /news.asp?ID=2753 (250 words)

	Independent, The (London): SALESMAN OF THE CENTURYt blasphemy, mediocre celebrities and life (Site not responding. Last check: 2007-11-06)
		Oliviero Toscani is an exception: he has never harboured any doubts about the greater significance of his own work.
		Toscani is known as the man behind the ground-breaking and controversial Benetton campaigns of the 1980s and 1990s.
		Toscani's work for the notoriously bland Italian knitwear company wasn't the first time he courted notoriety to sell clothing.
	www.findarticles.com /p/articles/mi_qn4158/is_20020707/ai_n12641994 (508 words)

	LEXIS-NEXIS Tell Me More
		OLIVIERO Toscani, the man who thinks up and photographs the controversial, irritating, provocative, politically correct Benetton advertisements, says that his latest campaign featuring images of Death Row inmates in America is, of course, "a joke".
		Toscani knows Bailey because he studied photography in London in the 1960s on an exchange visit from his own alma mater, the Kunstgewerbeschule in Zurich.
		Toscani says he is expecting all kinds of different responses to the latest campaign.
	www.dfmg.com.tw /member/news/texwatch/000201/43.htm (1688 words)

	Hint Fashion Magazine -- Chic Happens: Fashion News and Gossip (Site not responding. Last check: 2007-11-06)
		Oliviero Toscani, the advertising and publishing maverick behind Benetton's graphic imagery, is joining Talk as Creative Director.
		Over the years, Toscani has managed to offend various groups with his arresting images which include a man with AIDS on his deathbed, a nun kissing a priest, and a baby covered in afterbirth.
		Toscani is also an old hand when it comes to magazines, having previously consulted for French Elle and L'Uomo Vogue.
	www.hintmag.com /chichappens/chichappens11-10-99.php (941 words)

	research
		Section I: Oliviero Toscani worked for Benetton for 18 years and was recently let go due to his last campaign involving death row inmates.
		Toscani had a great relationship with Benetton, and was given the freedom to do whatever he wanted.
		Toscani opened up a new door in advertising and I think anyone who has seen some of the more controversial ads would like to learn more about the man behind them and why after 18 years did Benetton feel it necessary to let him go.
	www.unc.edu /~allid/research.html (1198 words)

	What is all the hype about
		Sponsored by United Colors of Benetton, and the creation of Oliviero Toscani, "We, on Death Row" sparked controversy leading to news coverage and analysis because of its method of bringing a societal issue into the public forum.
		United Colors of Benetton and photographer Oliviero Toscani announced on April 29, 2000 that they would be ending their 18-year business partnership in advertising campaigns.
		On the heels of Benetton and Toscani’s "We on Death Row" project, one questions whether the ensuing litigation, contract loss and apologies may be responsible for the split.
	www.csus.edu /indiv/b/burnettn/Benetton2/rizzo.htm (741 words)

	Rose George (Site not responding. Last check: 2007-11-06)
		Fatman - also known as Oliviero, Toscani or media whore - is basking in his success to a stunning backdrop of Central Park.
		Oliviero is expecting me to be nasty, and he would revel in it, because he bathes in trouble like a hippo in mud.
		Toscani's version of damage limitation is of course to publish the hate mail in a book (to add to his autobiography Ciao Mamma, and a subtle work called "Advertisers are carrion that smile at us").
	www.rosegeorge.com /frameworks/generic/public_users/morearticles.asp?ArticleID=16 (2527 words)

	artforum.com / TALKBACK
		Toscani wrote texts for the exhibition catalogue and invited 4 artists whose work was successfully shown at the Tirana Biennale were, despite their absence, drew the attention and appreciation of all the other internationally established curators and artists involved in the project; too
		earlier, Oliviero Toscani was invited to design the logo and the official poster of the Tirana Biennial as well as wear an unfamiliar curator’s hat for this international exhibition in order to present a number of artists regarding whom we still know only their images and their names.
		Lucibello and Luca D’Auria were engaged by Oliviero Toscani (the real one) and filed a suit at the Milan court against persons unknown for falsification of a signature, defamation and impersonation.
	www.artforum.com /talkback/id=1677 (4514 words)

	Wired News: Benetton Photog Blasts Tech
		LINZ, Austria -- Oliviero Toscani, the photographer behind the famous series of Benetton ads that won awards and provoked heated reactions, delivered a blistering call to arms Tuesday night that was anything but predictable.
		Toscani, 69, said he was "dubious" about the interaction of art and technology and warned his audience of several hundred against settling for easy choices.
		Toscani draws a direct link between technology and the homogenization of culture, which he believes leads to complacency.
	www.wired.com /news/culture/0,1284,46565,00.html (611 words)

	WHO - Mediacentre - Tobacco - Press Conference O. Toscani Photo page (Site not responding. Last check: 2007-11-06)
		Oliviero Toscani at tobacco treaty negotiations in Geneva, against backdrop of the Smoker's Body poster, designed by Toscani and used by WHO init's advocacy campaign
		Oliviero Toscani at tobacco treaty negotiations in Geneva, holding a Smoker's Body poster, designed by Toscani and used by WHO init's advocacy campaign.
		Oliviero Toscani at WHO tobacco treaty negotiations in Geneva, with WHO's "Tobacco Kills, don't be duped" media advocacy team"
	www.who.int /multimedia/toscani/photo.html (318 words)

	POC - the smiling carcass - the protocoll (Site not responding. Last check: 2007-11-06)
		Herr Toscani, Herr Ammann, Herr Andrist: Was ist Kunst für Sie?
		But Oliviero, you said once, I remember, that you are not an artist, you don’t consider yourself as an artist.
		Toscani, after ten years, make (making) these photos now, I think you are losing a bit of your provocation, because these pictures are in the museums, and when I see a photo in the newspaper I say: „OK, it’s a photo, it’s Benetton, it is OK“, it’s losing a kind of provocation.
	www.pocket-opera.com /en/pr/re/carcass/gespr_protokoll.html (8109 words)

	ihaveanidea (Site not responding. Last check: 2007-11-06)
		The world both praised and burned copies of the famous campaign that included kissing nuns and priests, a fl woman breastfeeding a white baby and in the end, photos and stories of death row inmates.
		Like his campaign, Oliviero Toscani is not shy about his opinions.
		Toscani: It depends on the intelligence of the people, if we become more intelligent, advertising will decrease, otherwise it will pollute more.
	www.ihaveanidea.org /creatives/entries/00000015.htm (315 words)

	UNITED COLORS by Toscani, Olivero, TOSCANI, OLIVIERO (Site not responding. Last check: 2007-11-06)
		The Benetton campaigns by Oliviero Toscani have been one of the most important phenomena in worldwide advertising.
		The book opens with a brief biography of Oliviero Toscani, of the Benetton Group and then unfolds by expressing the concept behind all the campaigns, whether it being art, contemporary history, culture and traditions.
		The Aids awareness campaign, the Kosovo campaign in collaboration with the United Nations, the celebration of the 50th anniversary of the declaration of Human Rights, the Faces campaign, uniting young men and women of every nationality beyond ethnic difference - these are all featured in this extraordinary volume.
	www.studentbookworld.com /BookDetail/Info.asp?sISBN=1902686225 (167 words)

	Europe will be our salvation, says Oliviero Toscani. (Site not responding. Last check: 2007-11-06)
		Photographer by trade, desecrator by hobby, Oliviero Toscani comments on the electoral campaign currently being waged in Italy, openly criticizing politics in his native country and invoking salvation from Europe.
		Oliviero Toscani is a renowned photographer, a deus ex machina of international communication campaigns for various distinguished institutions (including the United Nations), magazines and companies (such as Benetton).
		He is the founder of Fabrica, an international research centre for communication and art, and the co-founder of Colors, the first global magazine.
	www.cafebabel.com /en/article.asp?T=T&Id=6114 (885 words)

	BENETTON - ADVERTISING HISTORY
		Posters were composed simply of a photograph by Oliviero Toscani, and a little green map, with the caption "United Colors of Benetton".
		Toscani played more than ever on the contradictory note of duality, that "dividing line between two waters" : "war/peace, flirtation/sex, beauty/pollutionÉ Such posters had an ethical dimension, but refused to impose a moral.
		Oliviero Toscani presented twelve years of advertising photography in an exhibition at the Contemporary Art Museum in Lausanne (Benetton by Toscani).
	www.museedelapub.org /pubgb/virt/mp/benetton/pub_benetton.html (1570 words)

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