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	Opinion leadership - Wikipedia, the free encyclopedia (via CobWeb/3.1 planetlab2.cs.unc.edu) (Site not responding. Last check: 2007-11-04)
		Opinion leadership is a concept that arose out of the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz.
		The opinion leader is the agent who is an active media user and who interprets the meaning of media messages or content for lower-end media users.
		Opinion leadership tends to be subject specific, that is, a person that is an opinion leader in one field may be a follower in another field.
	en.wikipedia.org.cob-web.org:8888 /wiki/Opinion_leadership (218 words)

	Implementation Science \| Full text \| Is the involvement of opinion leaders in the implementation of research findings a ...
		Opinion leadership (more properly termed Informal Opinion Leadership; for ease of reading we refer to 'opinion leadership' throughout this article) is the degree to which an individual is able to influence other individuals' attitudes or overt behaviour informally, in a desired way with relative frequency [4].
		The self-designating instrument emphasises opinion leaders who are commonly consulted by colleagues and who give a lot of information (Table 2), and while the sociometric instrument may identify one construct of opinion leader, other types of leadership also may be influential (e.g., professional or academic leaders).
		Second, the identification of opinion leaders and their coverage, if the underlying social networks were highly variable and idiosyncratic (except in the national specialty groups), suggests that recruitment of opinion leaders is unlikely to be an effective general strategy across all settings and professional groups.
	www.implementationscience.com /content/1/1/3 (4344 words)

	Opinion Leaders, Part 1 (Site not responding. Last check: 2007-11-04)
		opinion leadership is not a trait which some people have and others do not, but rather...
		Opinion leaders are not necessarily traditional leaders in society, such as politicians and clergy and the like (although they can be).
		Katz and Lazarsfeld found in the Decatur study that opinion leadership exists in the realms of fashion, marketing, public opinion and movie attendance (1955, p.330-332), although it can be surmised that opinion leadership exists for every issue or decision one might encounter in day-to-day living.
	www.ciadvertising.org /studies/student/97_fall/theory/functional/opinion.html (497 words)

	TRANSFORMATIONAL LEADERSHIP
		Opinion Leaders and Spectacle - In public opinion leadership, the transactions are less tangible, like the exchange of a political office for electoral support (p.
		His transactional leadership exploited channels of obligation, expectation, awarding and denying prize committee assignments and chairmanships, allotting congressional funds, amassing and distributing credits, and hinting at threat through scorn and accusation to get his way.
		Reform - leadership of reform movements requires participation of a large number of allies with various reform and nonreform goals of their own, which means dealing with endless divisions in the ranks, and a collective that is anti-leadership.
	cbae.nmsu.edu /~dboje/teaching/338/transformational_leadership.htm (8287 words)

	Opinion Leadership
		Another problem with this is that for a person to be deemed a "bona fide" opinion leader, his or her advice must actually be heard and heeded by opinion seekers.
		Opinion leadership theory holds that within all types of communities there are opinion leaders that consume media on a variety of topics.
		Opinion leaders are often among the first to buy and try new products, so they absorb much of the risk, which reduces uncertainty for people who are not as courageous (Solomon, 1994, p.
	www.ciadvertising.org /studies/student/98_spring/theory/opinion.html (4020 words)

	Dattner Consulting
		In a 1987 dissertation, Greene investigated whether birth order was a determinant of leadership style by administering a Leadership Opinion Questionnaire to 80 Southern Baptist Pastors, 34 of whom were first born and 46 of whom were later borns.
		Ostroff administered Fleishman's Leadership Opinion Questionnaire (LOQ), designed to assess initiating structure versus consideration, to 232 public school administrators in Arizona, and classified the respondents as either first borns or later borns.
		Soviet leadership was unique in that none of the leaders from the revolution in 1917 until 1991 was a first born.
	www.dattnerconsulting.com /birth.html (3935 words)

	Welcome to the Leadership Center \| Franklin University
		The absence is further magnified by the multiple states of leadership; the individual, the team, and the organization.
		While understanding the relationship between the leader and follower is critical to appreciating (and defining) leadership, understanding the relationship a leader has with a particular follower is key to the accomplishment of goals.
		Setting forth your leadership beliefs can be the foundation for the relationship between you and others (both those you wish to follow and those you wish to follow you).
	leadership.franklin.edu /LL017.htm (1092 words)

	Buddhist Channel \| Opinion \| Leadership and Personal Integrity
		In fact, it presented an invaluable guide on the art of Buddhist inspired leadership, and handed me plenty of lessons on issues such as integrity, personal responsibility and the influence of one?s conduct on the community.
		They forget that the type of leadership demanded by Buddhist communities anywhere is based on ?a marathon of sincere service?.
		If one could serve with honesty, sincerity and without intentions for gain and fame, one will be rewarded by the community in ways and quantum that he or she would never imagine.
	www.buddhistchannel.tv /index.php?id=8,970,0,0,1,0 (1581 words)

	Paly Voice: Leadership course wrong for Student Council
		This leadership course is designed to give the student council officers more time to meet during the week, making it possible for them to lead the student body more effectively.
		This leadership class should be open to not only the officers but any students interested in the leadership of the student body.
		The introduction of this leadership course as a requirement for Student Council Officers may result in a decline in the number of officers with valuable experience due to the scheduling conflicts it may create for them.
	voice.paly.net /view_story.php?id=750 (1105 words)

	Academic Leadership (Site not responding. Last check: 2007-11-04)
		The objective of this research was to better understand the relationship of leadership style to job satisfaction in nonprofit, child care centers.
		Leaders with a considerate style of leadership are associated with greater job satisfaction compared to leaders who initiate structure.
		This pilot study examined the relationship between leadership style, as measured by the Leadership Opinion Questionnaire, and job satisfaction, global job satisfaction, and satisfaction with supervision, as measured by the Job Satisfaction Survey.
	www.academicleadership.org /volume4/issue1/articles/25/index.html (464 words)

	UMN Political Science - Faculty - Lawrence Jacobs: Congressional Leadership Of Public Opinion (Site not responding. Last check: 2007-11-04)
		The effect of constituency opinion on election outcomes is small, because voters give substantial weight to other considerations such as personal characteristics and party in their voting decisions and because voters know little about, and often do not act upon, members' policy positions or records.
		Public opinion on national health care reform was not viewed by most staffers as an outside influence or an immutable constraint on their principals' behavior.
		Arnold's analysis of public opinion's impact is limited to single legislative battles: leaders design strategies for specific bills based on their estimates of the potential effects of public opinion on the electoral prospects of members.
	www.polisci.umn.edu /faculty/ljacobs/psq.php (8737 words)

	AIHM 577 Fashion Theory -- OSU Extended Campus - Oregon State University
		Fashion opinion leaders influence the adoption and diffusion of fashions within a social group.
		Some fashion opinion leaders may also be innovators, but not necessarily.
		Venkatraman, M. Opinion leadership, enduring involvment, and characteristics of opinion leaders: A moderating or mediating relationship.
	oregonstate.edu /instruct/dce/aihm577/six/b-index.htm (673 words)

	knocktwice » Servant Leadership (Site not responding. Last check: 2007-11-04)
		Servant leadership is a practical philosophy that supports people who choose to serve first, and then lead as a way of expanding service to individuals and institutions.
		Servant leadership does not require a formal leadership position and encourages collaboration, trust, foresight, listening, and the ethical use of power and empowerment.
		This is a handout for a servant leadership discussion group.
	www.knocktwice.com /2005/07/10/servant-leadership (190 words)

	Expert Project Management: Expert Project Management: Project Manager to Project Leader? - Introduction (Site not responding. Last check: 2007-11-04)
		However, in our opinion, leadership, management and team building, while all closely allied, are sufficiently different in the project environment that they require special study.
		Consequently, some of the current concepts of leadership and attributes required of the leader of an enterprise need to be carefully rethought when applied in the project context.
		However, few writers actually define leadership and the context is generally not in the project environment.
	www.maxwideman.com /papers/leader/intro.htm (293 words)

	Amazon.com: Leadership: Books: James MacGregor Burns (Site not responding. Last check: 2007-11-04)
		This book is a very comprehensive overview of the study of leadership as it distinguishes not only what are the two basic styles of leadership: transforming and transactional, but evaluates the theory and practice of leadership skills as well.
		Burns stated in Leadership, "I define leadership as leaders inducing followers to act for certain goals that represent the values and the motivations-the wants and needs, the aspirations and expectations-of both leaders and followers" (19).
		Rather than serving as a "how to" guide on leadership, Burns provides the reader with a framework for understanding his or her leadership role, and the requirements that accompany each role.
	www.amazon.com /Leadership-James-MacGregor-Burns/dp/0060105887 (1429 words)

	Discovery Learning - Discovery Leadership Profile
		The Discovery Leadership Profile is an online, 360-degree leadership survey providing leaders and managers with feedback on how their specific management practices are perceived by others.
		Based on research that identifies competencies critical for effective leadership at all levels, performance is measured by 40 items divided into 10 categories.
		The confidential and aggregated responses of raters is compared to the self-assessment of the leader in a color graph that clearly highlights the leadership strengths and developmental needs of the individual manager.
	www.discoverylearning.com /detail.asp?id=23 (370 words)

	Project on Defense Alternatives - Wanting Leadership: Public Opinion on Defense Spending
		A November 1995 poll by the Program on International Policy Attitudes (PIPA), based in Washington DC, reported 42 percent of the US public feeling that defense spending is too high, 23 percent perceiving it as too low, and 31 percent comfortable with the status quo.
		When the status quo plurality is pushed to express a preference, 11 percent migrate to the "too high" opinion and nine percent migrate to the "too low." These results are broadly consistent with other recent polls on the question.
		A 1994 public opinion survey conducted by the Chicago Council on Foreign Relations finds between 26 percent and 34 percent of the public favoring defense spending cuts, depending on how the question is asked.
	www.comw.org /pda/wanting.html (473 words)

	The Harvard Crimson :: Opinion :: Impolite Leadership
		Several weeks ago, Tufts University senior Elizabeth E. Monnin was privately notified that she was to be awarded one of 12 annual Senior Awards for leadership and academic achievement from the Tufts Alumni Association.
		The apparent implication of the revocation—that leaders, trailblazers, must adhere to the finest points of social politesse in their quests for justice and truth—would be laughable were it not so suffocating.
		Etiquette is not leadership, and the Alumni Association would do well to consider whether it wishes to recognize those adult skills possessed by leaders—charisma, boldness, conviction—or the neatly-folded hands of docile children.
	www.thecrimson.com /printerfriendly.aspx?ref=347278 (624 words)

	Servant Leadership - An Opinion Piece from Mind Tools
		Servant Leadership's focus was on the leader as a servant, with his or her key role being in developing, enabling and supporting team members, helping them fully develop their potential and deliver their best.
		Certainly, parts of its message are aligned with the modern view of leadership: You can’t be autocratic in today’s sophisticated and intelligent workplace without setting yourself up for failure – the world’s just too complex for one person to have all the answers, all of the time.
		The theory of “Servant Leadership” is a risky one in that it encourages people (even if only on a two-word reading of the concept) to adopt an approach to leadership that may be wrong for the situations in which they find themselves.
	www.mindtools.com /pages/article/newLDR_93.htm (1233 words)

	The Seattle Times: Editorials & Opinion: Welcome leadership for Seattle schools (Site not responding. Last check: 2007-11-04)
		Manhas' capable leadership is proving to be just the tonic the district needs to get back on track.
		Manhas has earned the respect of principals, teachers, board members, union leaders and the community through his skilled listening, honesty and decisive leadership.
		His appointment of a new leadership team was timely and thoughtful.
	seattletimes.nwsource.com /html/editorialsopinion/2001884784_raj22.html (383 words)

	Ivy Sea Online: Authenticity and leadership - what's the connection?
		Even without the great degree of personal discernment required for Plato’s examined life, it can be challenging for many leaders to ensure that their own and the organization’s rhetoric is borne out in the actions taken individually and collectively.
		Truly authentic leadership may, indeed, be more possible in privately owned companies, given the tremendous pressure on leaders in public companies to squeeze every possible penny of profit for shareholders, regardless of the deleterious effect on the organization’s culture, employees or customers.
		What we do know is if the market analysts are watching, organizational leaders may, or may not, be standing on the sideline struggling with issues of leadership and authenticity as they ultimately make the decision that brings value to the shareholder rather than an assurance of authenticity in the reflection of the mirror.
	www.ivysea.com /pages/ldrex_1199_01.html (819 words)

	The Second Draft (via CobWeb/3.1 planetlab2.cs.unc.edu) (Site not responding. Last check: 2007-11-04)
		The pattern whereby the Palestinians suffered more from the militant policies of their leadership than Israelis became a standard feature of all the “uprisings,” from the “nationalist uprising of 1936-39, to the “intifada” of the late 1980s and the “second intifada” of 2000.
		Rape and sexual assault of women is a common form of intimidating other Palestinians into cooperation and as a way of rewarding one’s “soldiers” for their efforts.
		When the media mis-reported the outbreak of Oslo War in late 2000, arousing world-wide support for the Palestinians in their struggle for “freedom”, they encouraged Arafat to believe that “the whole world is behind him” so that he had no need to work to lessen the violence.
	www.seconddraft.org.cob-web.org:8888 /ess_palestinian_suffering.php (2368 words)

	Read news editorials on world opinion -thought leadership - Opinionsource
		Before 2003, Hoagland believed Iraqis were largely a people held hostage by Hussein, his murderous clan, and the Baathist machine.
		The Hong Kong tourism industry is ready to receive more than 7.6 million mainland visitors during the period until January 3.
		Opinions vary widely as to China's international standing.
	www.opinionsource.com /summary.jsp (3648 words)

	lifeissues.net \| Public Opinion and Leadership
		It was a great temptation to ride on people's opinions and be popular and powerful.
		Public figures, especially political leaders, retain their mass support by riding on the waves of popular opinion.
		Leadership is not just acceding to people's popular demands or having a well-liked public image.
	www.lifeissues.net /writers/pue/pue_22publicopinion.html (806 words)

	Minor in Civic Leadership
		However, we will also be using case studies and role playing exercises to bring the lessons of this research to life.
		This 5 credit course examines leadership in different environments, including large vs. small organization leadership, opinion leadership, grass roots leadership, and public vs. private leadership.
		Through Catapult, students sharpen their leadership skills, interact with leaders in their communities and government, and develop networks that will promote lifelong community involvement.
	faculty.washington.edu /jwilker/civicleader/page3.html (245 words)

	Dyer Associates \| Opinion Leadership (via CobWeb/3.1 planetlab2.cs.unc.edu) (Site not responding. Last check: 2007-11-04)
		To reach segmented publics, you must target and influence via third party opinion leaders.
		Opinion Leaders - People who have no vested interest in your project's outcome, but whose expertise is relied on
		Power Leaders - People who are rarely opinion leaders, yet hold positions of authority in the community, i.e.
	www.dyerpr.com.cob-web.org:8888 /opinion.shtml (248 words)

	Agenda–setting, opinion leadership, and the world of Web logs
		The public agenda was measured by aggregate opinion polls that presumably expressed issue salience (McCombs and Shaw, 1972).
		A public opinion poll tells us what people think about a particular issue, but attempts to correlate this with patterns of media coverage are vulnerable to arguments about intervening variables.
		Such methods are useful in identifying opinion leaders, but agenda setting is more concerned with ideas circulated through the network than with the individuals who circulate them.
	firstmonday.org /issues/issue10_12/delwiche/index.html (5268 words)

	Guest Opinion: Leadership at school determines of students pass AIMS \| www.tucsoncitizen.com ®
		Guest Opinion: Leadership at school determines of students pass AIMS
		I recently ran a study that identified all schools that had at least 200 English language learners in 2003 to see what percentage of them passed all three AIMS tests (in English) two years later in 2005.
		The distinctions between schools that did well and those that did not didn't appear to be influenced by the amount of money available, but rather the leadership of the schools.
	www.tucsoncitizen.com /altss/printstory/local/9145 (519 words)

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