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| | [No title] (Site not responding. Last check: 2007-11-05) |
 | | In 2003, Sears (NYSE: S) unveiled a line of apparel named for Lucy Pereda, who has minimal name recognition outside the Hispanic market but is considered to be the "Latina Martha Stewart," sans the arrest record, of course. |
 | | Yet more suburban Kohl's (NYSE: KSS) also launched a clothing line featuring TV personality Daisy Fuentes, who was hardly ever marketed as Hispanic when she began as a VJ on MTV. |
 | | She was chosen because of her cross-cultural appeal, and her line will also include jewelry, handbags, and sleepwear. |
| www.uclick.com /client/ban/fh (10669 words) |
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