| |
| | CollectingChannel.com News Article (Site not responding. Last check: 2007-11-02) |
 | | Until 1940, Annie’s exclusive sponsor was Ovaltine and it seemed as though no company was more adept at marketing itself through character premiums for much of that decade. |
 | | Ovaltine commissioned games, books, "secret decoder" rings and badges, mugs and dishes, masks, dolls, pins, whistles and photos of radio show cast members, and instituted a "Little Orphan Annie" Secret Society, that helped sell a lot of licensed merchandise and even more Ovaltine. |
 | | The first Ovaltine premium for Little Orphan Annie was probably a set of sheet music for the theme song to the radio show. |
| www.collectingchannel.com /cdsDetArt.asp?CID=12&PID=1023 (1145 words) |
|