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Topic: Ovaltineys

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	The Dispatch - Serving the Lexington, NC - News
		Ovaltineys or League of Ovaltineys was a children's club developed in the 1930s to promote the sale of Ovaltine brand drink in the United Kingdom.
		In the late 1960s the Ovaltineys' Club was relaunched and aimed at modern children and, in addition to their badge, members received a record with instrumental songs performed in a "pop" style.
		In 1975 the song We Are The Ovaltineys came back to a new audience when it was used by Ovaltine in a TV advertisement and released as a single record.
	www.the-dispatch.com /apps/pbcs.dll/section?category=NEWS&template=wiki&text=Ovaltineys (250 words)

	Anecdotage.Com - Thousands of true funny stories about famous people. Anecdotes from Gates to Yeats
		Future journalist and Beatles' Press Officer Derek Taylor once recalled going as a teenager for a job at a research establishment during the war and being asked by a peer of the realm whether he belonged to any posh clubs.
		"Yes," Taylor replied, "the Ovaltineys." He got the job.
		[The League of Ovaltineys was in fact a real club which, like Ovaltine itself, "stood (and stands) for the innocence, comfort, wholesomeness and safety of English childhood..."]
	www.anecdotage.com /index.php?aid=5254 (114 words)

	Pharmacy :: ovaltineys - Soma :: Blog News
		For ovaltineys ovaltineys of harms resulting from an intervention might lead to a recommendation that the intervention ovaltineys be used, even if it is ovaltineys in ovaltineys ovaltineys outcomes.
		Ovaltineys meet local objectives, recommendations ovaltineys other evidence provided in the Community Guide should be considered along with such local ovaltineys as resource availability, ovaltineys structures, and economic, social, ovaltineys ovaltineys environments of organizations ovaltineys practitioners.
		ovaltineys regarding applicability can be used to ovaltineys the ovaltineys to which ovaltineys intervention might be useful ovaltineys a particular setting or population.
	hometown.aol.com /jhyu908/ovaltineys.html (315 words)

	Ovaltineys : Ovaltine UK
		However, The Ovaltineys came to mean a lot more to the British public than a hot malt drink.
		With their cheery songs, fun riddles and unforgettable signature tune, The Ovaltineys brought a wholesome warmth into the homes and hearts of pre-war Britain.
		It wasn't long before the League of Ovaltineys was formed; a children's 'secret society' promoting high morals and consideration towards others.
	www.ovaltine.co.uk /en/article.asp?chco_id=25 (217 words)

	The League Of Ovaltineys quiz -- free game
		To complete registration and become an Ovaltiney they had to sign and return a form in the book to receive their badge of membership.
		When a member of the "League of Ovaltineys" meets another Ovaltiney then a secret salute should be given.
		Beyond the secret salute there are other secret signs made by hand that members of the "League of Ovaltineys" may use to send signals to one another.
	www.funtrivia.com /playquiz.cfm?qid=260593 (739 words)

	How to buy the Ovaltineys CD or Cassette.
		An article appears in the Spring 2001 edition of Evergreen Magazine about "The Ovaltineys".
		An advertisment is presented at the end of the article promoting the CD (or cassette), "We are the Ovaltineys".
		Ovaltineys' live broadcast - plus extracts from other Radio Luxembourg shows and jingles*;
	www.sterlingtimes.org /ovaltineys_evergreen.htm (216 words)

	May 2000 Newsletter from Sterling times...
		First of all, it is now enhanced by a midi sound file of, "We are the Ovaltineys".
		It is not clear who owns this file, but it's too good not to lift.
		You can listen to this by going to my Ovaltineys' page, and then clicking Spiffing.
	www.sterlingtimes.co.uk /may00.htm (691 words)

	smh.com.au - The Sydney Morning Herald
		In Shanghai, where the drink is available in draught form, it is popular among nursing mothers and for children.
		The drink, invented in 1904 by Swiss chemist Georg Wander, was famously marketed in Britain by the Ovaltiney Concert Party, with the motto "because we all drink Ovaltine we're happy boys and girls".
		By 1939, 5 million British children had joined the league of British Ovaltineys.
	www.smh.com.au /articles/2002/10/09/1034061254761.html (378 words)

	Concerts_past
		We were an orchestra again due to the appearance again of our featured violinist Victoria Evans, and the Ovaltineys extended their repertoire with The Teddy Bear's Picnic.
		Victoria Evans added to the tone of the band by introducing some delightful violin playing, notably taking the solo line in As Time Goes By, and featuring in The Wedding of the Painted Doll.
		This is the poster we used for this concert (PDF with colour artwork so give it time to appear).
	www.newfoxtrotserenaders.co.uk /concerts_past.htm (607 words)

	What is Ovaltine, please? - By Brendan I. Koerner - Slate Magazine
		Though an acquired taste, Ovaltine became popular due to clever marketing campaigns in both Europe and the United States.
		The brand sponsored radio shows, such as Britain's The Ovaltineys and America's Captain Midnight (the latter of which gave away decoder rings to young listeners).
		Ovaltine was the official tipple of the 1948 Olympics and was carried up Mount Everest by Sir Edmund Hillary in 1953.
	www.slate.com /id/2074516 (555 words)

	Misc. Compilations
		3 The Ovaltineys - "Happy Days Are Here Again"
		14 The Ovaltineys - "We Are The Ovaltineys"
		23 The Ovaltineys - "Wish Me Luck (As You WaveMe Goodbye)"
	www.discoworlduk.com /contents/en-uk/d63.html (457 words)

	League of Ovaltineys badge No.1 on eBay, Advertising Badges, Badges Patches, Collectables (item 330109797268 end time ... (Site not responding. Last check: )
		League of Ovaltineys badge No.1 on eBay, Advertising Badges, Badges Patches, Collectables (item 330109797268 end time 22-Apr-07 21:01:13 BST)
		This is one of 2 similar badges from approx 1930's that I am listing.The League of Ovaltineys was a children's club organised by Ovaltine.
		Both are in very good condition and have a "c" clasp.
	cgi.ebay.co.uk /League-of-Ovaltineys-badge-No-1_W0QQitemZ330109797268QQihZ014QQcategoryZ53568QQcmdZViewItem (197 words)

	The Scotsman - Ovaltine's appeal warms up profits
		The new generation of Ovaltineys yesterday boosted the profits of its manufacturer, Associated British Foods (ABF), by 15 per cent.
		Ovaltineys had a badge, a comic, their own song, and they communicated in a special code with enough secret signs to satisfy the Freemasons.
		By 1939, there were five million Ovaltineys proudly wearing the bronze medallion of the league.
	thescotsman.scotsman.com /index.cfm?id=1302352004 (867 words)

	Money \| Coming home: Associated British Foods buys Ovaltine
		Ovaltine was invented in Berne in 1865 as a drink for undernourished children, but it came to prominence in 1935 with the Ovaltineys radio show, which gave the brand a distinctive British flavour.
		Every Sunday evening a chorus beginning: "We are the Ovaltineys, little girls and boys" would herald another adventure for the intrepid band of youngsters, broadcast to the nation from Radio Luxembourg.
		In four years, five million children had joined the League of Ovaltineys, a secret gang with its own rules and codes.
	money.guardian.co.uk /print/0,,4518968-108725,00.html (286 words)

	Singing in a North American accent \| Antimoon Forum (Site not responding. Last check: )
		Listen to the popular 1930s children's song/jingle "We Are the Ovaltineys" at http://www.sterlingtimes.org/ovaltineys2.ram (Real Player required).
		The song was a commercial jingle from the era and the Ovaltineys broadcast in their own programme on the radio every Sunday evening in the 1930s.
		To be an Ovaltiney you had to promise "to do the things that your parents told you to do".
	www.antimoon.com /forum/2004/5430.htm (1285 words)

	Guardian \| The life and death of a brand
		Future anthropologists may also be interested in the fact that so many people were once drawn to draughts reputed to put you out for the night.
		Ovaltine needs to make the greater leap from being associated with the past and the old to being linked with the young and the future.
		One market analyst has suggested that the drink which made the Ovaltineys whistle could be repromoted as a health bar - but can you really imagine snacking on one at the gym?
	www.guardian.co.uk /print/0,3858,4425747-103677,00.html (880 words)

	Radio Luxembourg - History
		The UK commercials aimed at Ovaltineys and Horace Batchelor's 'Infra-Draw Method' for winning money on football pools (little more than a scam) were particularly popular and successful.
		Its cultural influence in the UK was immense and it is rightly regarded as one of the main forces for the popularisation of rock'n'roll in Britain; those who equate popular culture with politics argue that this is ironic for a station based in mainland Europe.
		In the 1960s the station had to compete against the pirate radio stations located closer to the UK on ships or abandoned World War II sea forts, and was disadvantaged by its inability to broadcast by day.
	www.spiritus-temporis.com /radio-luxembourg/history.html (833 words)

	Hemelhempstead Today: News, Sport, Jobs, Property, Cars, Entertainments & More
		Along with the drink, still enjoyed around the world today, came the Ovaltineys - or the League of Ovaltineys to give them their full title.
		Ovaltine has kindly loaned Heritage some Ovaltiney memorabilia thatâs bound to bring back memories to many readers.
		It was on Radio Luxemberg in the 1930s that the Ovaltineys rose to fame with their concert party every Sunday.
	www.hemelhempsteadtoday.co.uk /CustomPages/CustomPage.aspx?PageID=4018 (368 words)

	The Energon and Ovaltine Page - OVALTINE
		In this dark time of evil secret societies, the good and wholesome children of Europe needed a good and honorable secret society to belong to, to ready them for combat against the totalitarian menace of national socialism.
		And thus, in 1935, the League of Ovaltineys was formed.
		By 1939, there were five million members, who probably went on to do some great deeds for peace and freedom or something or the sort.
	zeus.ia.net /~gheller/ovalgon/ovaltine.htm (691 words)

	Ovaltine Malt Drink - Review - "We are the Ovaltineys, Little Girls and Boys.."
		The power of advertising is a very peculiar thing, it is even more strange when it makes a product enter one of your dreams for what would appear to be for absolutely no logical reason at all.
		One of the more plausible stories relating to the origins of Ovaltine begins in Berne, in Switzerland, where it is said have been invented in 1865 to give to undernourished children, being rich in vitamins its popularity soon grew and in 1904 it began to be mass produced on a large scale.
		The Oviltineys were a distinctive gang of youngsters with their own secret codes and rules.
	www.ciao.co.uk /Ovaltine_Malt_Drink__Review_5508096 (826 words)

	OVALTINE: A Brief History - Readers Who Love to Read - tribe.net (Site not responding. Last check: )
		In this dark time of evil secret societies, the good and wholesome children of Europe needed a good and honorable secret society to belong to, to ready them for combat against the totalitarian menace of national socialism.
		And thus, in 1935, the League of Ovaltineys was formed.
		By 1939, there were five million members, who probably went on to do some great deeds for peace and freedom or something or the sort.
	tribes.tribe.net /readerstribe/thread/413f840b-249c-42f5-8e05-e960b7e29b0e (796 words)

	RARE "THE LEAGUE OF OVALTINEYS BADGE" OVER 50 YEARS OLD (Site not responding. Last check: )
		This badge has the capital letters "LO" in the middle with the words "The League of Ovaltineys" around the edge of the circular badge.
		Young members of the league of the ovaltineys could ‘learn all the inside secrets that no one but members can know’
		Official members were entitled to wear the badge on the ‘left side of your pullover, coat or dress’
	www.endless-mountains-cruisers.com /items/120007676002.html (245 words)

	Philips 634a. Pye 1005
		This set is known as the "Ovaltiney" Taken from the TV advert about 10 years ago which featured the set.
		To listen to a 1937 recording of the Ovaltineys click here.
		See below the 2 amplifiers with all new electrolytes ready to be refitted into the cabinet.
	www.marie34.freeserve.co.uk /page2.htm (542 words)

	MarketBuilding Calendar Archives - Ovaltine (Site not responding. Last check: )
		This they used to launch a secret society for children, called "The Ovaltiney Club".
		By 1939, five million children were happily slurping the official club drink and belting out the Ovaltiney theme song:
		We are the Ovaltineys, little girls and boys.
	www.marketbuilding.com /newsletters/mbt_archives/stories/ovaltine.htm (297 words)

	Radio Luxembourg - The Early Years
		Radio Luxembourg's programme schedules were printed in a magazine named Radio Pictorial, and the schedule pictured above is from 1938.
		In the period immediately prior to the War, Stephen Williams faced growing danger, to the extent that at one time he was shot at by Nazi sympathisers.
		Adverts for programmes that were aired on Radio Luxembourg in the 1930s.
	members.fortunecity.com /motland/early.htm (496 words)

	eBay.co.uk - ovaltineys, Badges Patches, Advertising, Antiquarian Books Pre-1940 items at low prices
		VINTAGE 1937 LEAGUE OF OVALTINEYS OFFICIAL RULE BOOK.
		The Ovaltineys - Sing Your All Time Favorites - LP Reco
		Use of this Web site constitutes acceptance of the eBay User Agreement and Privacy Policy.
	search.ebay.co.uk /ovaltineys_W0QQfsooZ1QQfsopZ3 (154 words)

	Ovaltine Chocolate Light - Review - Nutritious and Delicious!
		Ovaltine continued to be consumed as a virtuous and nutritional beverage for many years.
		My tub cost a mere £1.98 from Tesco, but it is also available from all major supermarkets as well as the aforementioned online retailers who will ship it worldwide.
		^The Ovaltineys was a family radio show first broadcast in 1935, which was sponsored by Ovaltine.
	www.dooyoo.co.uk /drinks/ovaltine-chocolate-light/1018638 (1199 words)

	[No title]
		A factory in Kings Langley manufactured Ovaltine for nearly 90 years and many Britons consider it a national brand.
		It was made famous in the UK in the 1930s by a group of children known as the Ovaltineys.
		They were so popular they even had their own radio show.
	www.uk-ch.org /articles/ovomaltine.html (398 words)

	SWAPATORIUM: The Ovaltine Theme
		The cover intrigued me (mostly why I buy records these days) and I remember the Ovaltineys Club from my youth, though I was never a member.
		The Ovaltineys League was a programme on Radio Luxembourg and the theme was composed by Carroll Gibbons in 1935.
		On the sleeve notes it says "To celebrate the rebirth of the Ovaltine Children's Club - now called the Ovaltiners - talented composer/arranger Derek Cox has updated the simple and easily remembered Ovaltine theme.
	swapatorium.blogspot.com /2006/04/ovaltine-theme.html (360 words)

	State Broadcasting - A Commercial Liability?
		State Broadcasting these days seems to be something of a dirty word.
		The days when the BBC called for Nation to Speak Peace Unto Nation seem a distant, sepia memory, relegated to the attic of the world's broadcasting conscience along with the Ovaltineys and the Andrews Sisters.
		The BBC in Britain comes under increasing pressure to be competitive, lean and mean.
	www.suite101.com /article.cfm/broadcasting/8922 (445 words)

	Driven to Drink
		To this end, it became an early and enthusiastic sponsor of kid-targeted radio programs.
		Once in the club, they were encouraged to mail in for a seemingly never-ending series of club-themed premiums.
		Astonishingly, by 1939 five million British children — more than 10% of the total U.K. population — were card-carrying Ovaltineys.
	promomagazine.com /campaigns/marketing_driven_drink/index.html (1370 words)

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