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| | washingtonpost.com: Pabst Blue Ribbon: Another Winner (Site not responding. Last check: 2007-10-08) |
 | | Pabst Blue Ribbon, a forgotten if not forsaken brand, once the solace of the beleaguered working man, and, regrettably, a beer often associated with what people in polite company call "trash," has staged a surprising comeback. |
 | | Pabst's selling point is its distinct unpopularity, its unself-conscious existence among beers that reinvent themselves as regularly as political candidates. |
 | | Steinman classifies PBR as "sub-premium," a real category among beer producers but one that also reflects the attitude of many American beer drinkers, an attitude that is unlikely to change as the beer proliferates among Establishment dropouts. |
| sixmile.clemson.edu /pbr.htm (1384 words) |
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