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| | CUSTOMER-MADE| An emerging consumer trend and related new business ideas (Site not responding. Last check: 2007-09-10) |
 | | These fickle, wired, empowered, informed, opinionated and experienced holders of a MC (Master in Consumerism) are getting used to 'having it their way', in ANY way imaginable, which includes wanting to have a direct influence on what companies develop and produce for them. |
 | | It certainly helps that these same consumers are also part of GENERATION C: they're creative and increasingly have access to professional hardware, software, and online distribution channels to show (and dictate) companies what it is they expect from them, using text, sound, picture and video in ever more powerful ways. |
 | | At www.ipodlounge.com, avid iPod users (and aren't they all?) congregate not only to talk about their favorite device, but also to show the world (and thus Apple) what they would like the next iPod to do and to look like, or adaptations they've already created in their basement or garage. |
| www.trendwatching.com /trends/CUSTOMER-MADE.htm (5367 words) |
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