| | Passing off - Encyclopedia.WorldSearch (Site not responding. Last check: 2007-11-03) |
 | | Passing off essentially occurs where the reputation of party A is misappropriated by party B, such that party B misrepresents this reputation and damages the goodwill of party A. Table of Content: |
 | | The three fundamental elements to passing off are therefore reputation, misrepresentation, and damage to goodwill, which are sometimes known as the classical trinity, as restated by the English House of Lords in the case of Reckitt & Colman Ltd v Borden Inc 1 RPC{{fn1}} 341 1 (the Jif Lemon case). |
 | | An example of this is Erven Warnink v J Townsend & Sons (Hull) Ltd AC 731, in which the makers of advocaat sued a manufacturer of a drink similar but not identical to advocaat, but which was successfully marketed as being advocaat. |
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