| | The economics of buzz - word of mouth drives business growth finds LSE study |
 | | Dr Paul Marsden and Alain Samson of LSE and Neville Upton, The Listening Company, compared the results of a telephone survey on a random sample of 1,256 adult consumers in the UK against the 2003 and 2004 sales data from banks, mobile phone networks, supermarkets or car manufacturers. |
 | | Dr Paul Marsden, LSE's Institute of Social Psychology, said: 'These findings suggest that businesses seeking year-on-year growth may be overlooking their most powerful growth-generating asset; existing clients, customers or consumers. |
 | | Marsdens seven influencer tools are designed to turn the ten per cent of people who will influence the buying behaviour of the other 90 per cent into word-of-mouth advocates. |
| www.lse.ac.uk /collections/pressAndInformationOffice/newsAndEvents/archives/2005/Word_ofMouth.htm (855 words) |