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| | Pay-per-click Advertising Explained |
 | | If the pay-per-click service you're using doesn't offer a conversion tracker, and you can't afford to pay for a third-party tool, try something more basic: In a spreadsheet, track the number of conversions, total, per day. |
 | | In other words, the amount you spend per click should always be less than the total profit earned per click. |
 | | I need to reduce my cost per click, a lot, or cancel the campaign altogether. |
| www.nexcomp.com /weblaunch/articles/ppcexplained3.html (365 words) |
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