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| | Mission of Peabody Awards (Site not responding. Last check: 2007-11-07) |
 | | These awards exist because people working in those industries are capable of excellence, because they do achieve excellence, and because they should be rewarded for work that can stand as a model for their peers and for those who will follow them. |
 | | Another key Peabody distinction is that the search for excellence is conducted not by professional peer groups but by an eclectic group of citizens-critics, performers, media artists, academics, business leaders, government executives-who bring an extraordinary range of experience, expertise, perspective and concern to their task. |
 | | The award is special because this persistent search for excellence challenges those who produce, create and distribute to do better, to be better, to accept the responsibility that comes with their access to mass media. |
| www.peabody.uga.edu /about/mission.html (1532 words) |
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