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| | Books | Soap's first, finest star |
 | | Pears, who launched their Shilling Cyclopaedia in December 1897, made and sold soap. |
 | | It was he who thought up the formula on which the cyclopaedia was built: an English dictionary, medical dictionary, gazetteer, and atlas, together with "A Mass of Curious and Useful Information about Things that everyone Ought to know in Commerce, History, Science, Religion, Literature and other Topics of Ordinary Conversation". |
 | | Pears Cyclopaedia does not contain subliminal plugs for soap, or any gratuitous dragging of soap into its discussions of central nervous systems, the novels of DH Lawrence or the role of nuclear power. |
| books.guardian.co.uk /print/0,3858,4251284-99944,00.html (525 words) |
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