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Topic: Pepsi Blue

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	Pepsi unveils blue cola set for August launch. - May. 7, 2002
		Pepsi Blue was one of more than 100 concepts Pepsi tested.
		Dave Burwick, Pepsi's senior marketing vice president, said in a statement that the company had been considering a "cola fusion" for months, and that the majority of teenagers polled said they would like to see a berry-flavored cola with a blue color.
		Since it is aimed at a youth market, Pepsi plans to sample the cola at teen-oriented places and advertise it on the Internet and through outdoor postings.
	money.cnn.com /2002/05/07/news/companies/pepsi (492 words)

	Pepsi Blue - Wikipedia, the free encyclopedia
		Pepsi Blue was released in India, Australia, New Zealand, Jamaica and Canada as a limited edition variant during the period when the Indian Cricket Team was having a successful run after the 2003 Cricket World Cup.
		The taste of Pepsi Blue was similar to that of a 7-11 Slurpee.
		Pepsi Blue was also promoted after New York Mets games during the summer of 2002, for the color blue was one of the symbolic colors of the ballclub.
	en.wikipedia.org /wiki/Pepsi_Blue (282 words)

	Pepsi - Wikipedia, the free encyclopedia
		As Pepsi was initially intended to cure stomach pains, many believe Bradham coined the name Pepsi from either the condition dyspepsia (stomachache or indigestion) or the possible one-time use of pepsin root as an ingredient (often used to treat upset stomachs).
		Similarly, the blue-colored berry cola Pepsi Blue was introduced in mid-2002 to a mixed response.
		In 2005, Pepsi Cappuccino was released in Romania and Bulgaria with another coffee flavored cola called Pepsi Tarik in Malaysia and Pepsi Cafechino in India.
	en.wikipedia.org /wiki/Pepsi (2135 words)

	Flak Magazine: Pepsi Blue, 09-09-02
		With Blue, Pepsi appears to be on a mission to conquer the spectrum.
		Perhaps not coincidentally, in another instance of happy synergy, Pepsi Blue is being promoted by Dreamworks Records' Papa Roach and Geffen/Interscope's "up-and-coming rock/rap group", Sev, whose new song premiered in a commercial that aired during MTV's Video Music Awards.
		Pepsi Blue may not be flat-out disgusting, but its taste isn't intriguing enough to make you want to get your 55.4 gallons worth.
	www.flakmag.com /misc/pepsiblue.html (622 words)

	Return of Pepsi Blue Petition : [ powered by iPetitions.com ] (Site not responding. Last check: )
		Pepsi Blue was created in the year 2002 as an opponent to Coca-Cola's Vanilla Coke.
		Pepsi's contribution to this "soft-drink war" was short-lived, as limited popularity led the drink to be discontinued after approximately two years of service to its fans.
		This petition will be presented to the Pepsi corporation in hopes that the amount of popularity Pepsi Blue carried throughout the United States will be enough to convince Pepsi to resume production of Pepsi Blue.
	www.ipetitions.com /petition/Pepsi_Blue (367 words)

	Pepsi goes blue to add fizz to cola market
		PEPSI’S major new brand extension Pepsi Blue has arrived relatively quietly in Australia, soft-launching through fast food outlet KFC with a promotion leveraging the cola marketer’s sponsorship of the Austereo Rumba music festival.
		Pepsi is hoping the limited availability of the product and the soft launch will work to generate demand for the brand leading into school holidays and the big summer selling season.
		The launch of Blue is part of a continuing strategy by Pepsi to reinvigorate the cola category that is also being followed by beverage giant Coca-Cola.
	www.bandt.com.au /news/e0/0c012ee0.asp (271 words)

	Coke vs. Pepsi: the new cola wars - May. 10, 2002
		Pepsi Blue, on the other hand, seems to be a concerted attempt to reach out to the hipper, younger demographic that drinks Pepsi's Mountain Dew.
		As of March 31, Pepsi was the seventh-largest holding in the Armada Tax Managed Equity Fund and the tenth-largest holding in the Armada Equity Growth Fund.
		Pepsi is not as big globally but currency fluctuations are still a factor, as international sales accounted for 29 percent of revenue in 2001.
	money.cnn.com /2002/05/10/pf/investing/q_cola/index.htm (1284 words)

	Fool.com: Swallowing Pepsi Blue [Drip] September 5, 2002
		The fact that Pepsi (NYSE: PEP) embarked on nine months of testing to arrive at Pepsi Blue, putting teens through 100 different cola formulas is troublesome.
		Pepsi dismisses the claim as inaccurate, and it's easy to stand by the company on this one.
		Then again, the fact that Pepsi has so many sweet, salty, and syrupy horses in its stable goes to show how little is riding on the success, or lack thereof, of Pepsi Blue.
	www.fool.com /dripport/2002/dripport020905.htm (1370 words)

	BitRot - Just For You
		The Pepsi Pop Culture Challenge, like the 70's, was something we'd all like to pretend never happened.
		As anyone with a working tongue might have predicted, Pepsi Blue is not selling very well, and ominous cases of it are piling up in grocery stores and gas stations around the country.
		Pepsi can capitalize on this trend by repackaging Pepsi Blue as 'the only beverage strong enough for a Klingon!' No matter how bad it actually tastes, Trek nerds will swill it anyways if you tell them it's against the Prime Directive or something.
	www.emuchrist.org /bitrot/ggg/pepsiblue.html (564 words)

	Pepsi Center: Blue Sky Grill
		Blue Sky Grill evokes the comfortable, warm feel of an authentic 100 year old lodge and reflects a love of all things Western.
		Blue Sky Grill entrees include the signature Q Creek Ranch Buffalo Ribeye, Salmon and Ribs marinated in Blue Moon Ale and savory spices.
		Blue Sky Grill's desire to honor the beauty of the majestic Rocky Mountains is shared by the restaurant's partner in hospitality - Coors Brewing Company, founded in Golden, Colorado.
	www.pepsicenter.com /Facility/BlueSkyGrill/Default.aspx (394 words)

	Flak Magazine: Pepsi Blue, 09-09-02
		Well, for one, it may be connected to Pepsi's ongoing effort to trademark its corporate color across the globe.
		With Blue, Pepsi appears to be on a mission to conquer the spectrum.
		Pepsi Blue may not be flat-out disgusting, but its taste isn't intriguing enough to make you want to get your 55.4 gallons worth.
	flakmag.com /misc/pepsiblue.html (619 words)

	Pepsi Blue Review, Pepsi Blue India
		Pepsi Blue was a fresh good refreshing taste and could always satisfy me. Pepsi Blue was one of the best drinks ever made and it should always...
		Pepsi blue was thought to be promoted as a official indian drink of the world cup(cricket of course).But by the look of it,it just reminds me of kerosene oil which is used by most of the rural people out here in india.
		The pepsi Blue is one of the most fabulous soft drinks ever launched in the history of soft drinks.
	www.mouthshut.com /product-reviews/Pepsi_Blue-925039133.html (863 words)

	Pepsi Blue news and updates: the blog dedicated to the berry-flavored soda
		Pepsi Not Feeling Blue "Where Pepsi Blue didn't live up to expectations was we got fewer than the broad or adult usage than we had hoped for.
		Pepsi Blue Gail Johnson investigates the ramifications of Pepsi's attempts to trademark the colour blue.
		Pepsi, and all references to Pepsi stuff are trademarks of PepsiCo, Inc. All other brands, product names, logos, images, multimedia elements, and technologies are trademarks or registered trademarks of their respective holders, and are hereby acknowledged.
	www.spudart.org /pepsiblue (1761 words)

	Pepsi Blue - ThrillNetwork Boards
		I was at Pepsi's website last night and i found out they are releasing "Pepsi Blue" to compete with Vanilla Coke.
		pepsi blue is supposed to have some berry taste to it.
		Pepsi Blue was released around the same time Vanilla Coke was, I saw it in the paper.
	www.thrillnetwork.com /boards/showthread.php?t=20019 (1033 words)

	Columbus Blue Jackets: News & Info - Press Releases (Site not responding. Last check: )
		PEPSI INTRODUCES "BLUE JACKETS FAN CANS": The Blue Jackets and Pepsi have teamed up to introduce the "Pepsi Blue Jackets Fan Can" series featuring Blue Jackets players on cans of Pepsi, Mountain Dew, Dr Pepper and Sierra Mist.
		As part of the promotion, the Blue Jackets, Pepsi and WBNS-10 TV are giving fans the chance to register on www.BlueJackets.com during the months of October and November to win a number of prizes.
		These fully-equipped, fully-decalled vans sport the Blue Jackets' logo on both sides and the rear of the vehicle, and have a faint image of Stinger, the team's mascot, hiding out in the background on each side.
	www.bluejackets.com /news/press/arts/39.2.html (419 words)

	Neowin.net > Blue Pepsi Font (Site not responding. Last check: )
		I was given a free bottle of Pepsi Blue when it first came out here, I tried it and didn't like it, so I went back to the Pepsi demo stand and asked if they had any Coke instead.
		Pepsi blue is by far the worst carbonated drink I've ever had - taste's like carbonated gatorade - disgustiing.
		I tried Pepsi Blue same time I tried VC and thought it sucked.
	www.neowin.net /forum/lofiversion/index.php/t72304.html (617 words)

	USATODAY.com - Marketers of colorful drinks dye for big sales
		Pepsi hopes to make a splash with a colorful new soft drink.
		On Tuesday Pepsi unveiled an electric blue, berry-flavored version of its cola that was nine months in the making.
		Pepsi will roll out Blue in a similar way: few ads right away and limited distribution in teen-favored outlets such as convenience stores, with 20 oz.
	www.usatoday.com /money/general/2002/05/07/pepsi-blue.htm (466 words)

	Pepsi Blue
		Crystal Pepsi hit the scene about ten years ago during that odd, historical marketing moment when every liquid in sight – from dishwashing soap to alcoholic malt beverages – suddenly became invisible.
		While the Cherry Pepsi and Pepsi One brand extensions may be doing okay (though I really don't know), Crystal Pepsi and Pepsi Free have gone the way of Arch Deluxe and McDLT.
		Maybe Pepsi Blue won't be a complete failure, but I severely doubt it will be anywhere near as successful as Code Red.
	www.culturefreak.com /pepsi_blue.html (1317 words)

	Pepsi to market a blue cola - Salon.com
		Pepsi announced its new drink a day before Coca-Cola is to showcase a new vanilla version of its namesake beverage.
		This year, Pepsi said it expects to sell about 100 million cases of Code Red, out of total Mountain Dew sales of 850 million cases.
		The new blue soda is the product of nine months of testing and market research, during which Pepsi asked teen consumers about more than 100 possible cola variations including banana and several citrus-blends.
	dir.salon.com /story/tech/wire/2002/05/07/blue_cola/index.html (584 words)

	blue pepsi - Eyes on Final Fantasy Forums
		I'm afraid I missed Blue Pepsi...But I will admit I was one of five people on the planet that liked Crystal Pepsi...
		Anyway, it wasn't "blue Pepsi" its name was Pepsi: Blue :D And I don't remember hating it...
		Pepsi Blue was frickin awesome, I was so annoyed when they stopped selling it
	forums.eyesonff.com /showthread.php?t=78190 (471 words)

	Pepsi Blue: The verdict (Netalive.org)
		What Pepsi did with Pepsi Blue however was turning a potentially delicious drink into some sort of carbonated mouthwash.
		To quote Rick Munarriz: "The fact that Pepsi (NYSE: PEP) embarked on nine months of testing to arrive at Pepsi Blue, putting teens through 100 different cola formulas is troublesome.
		Crystal Clear Pepsi (which might never have left the states, and hopefully never jumped the pond to you poor folks {if so, allow me to humbly apologize for my nation}) induced nausea in every person I've ever known.
	www.netalive.org /topics/21293 (722 words)

	IT’S THE MIX: PEPSI BLUE MIXES MARKETING WITH MUSIC; JOINS FORCES WITH PAPA ROACH AND SEV
		Sev and Pepsi Blue are partnering to release the band’s first single, “Same Old Song,” from their major-label debut CD, “All These Dreams.” Sev performs this song in the first-ever television commercial for Pepsi Blue, which debuts on the MTV Video Music Awards August 29 with the tagline, “It’s the Mix.”
		Pepsi loves the song and fully understands how the sound and attitude of Papa Roach’s music speaks to the same people who will be drinking Pepsi Blue.
		Pepsi Blue is the latest in a series of successful soft drink innovations from Pepsi-Cola North America (PCNA), including Mountain Dew Code Red, Pepsi Twist and Sierra Mist.
	www.industrypages.com /artman/publish/Industry_News_1560.stm (1008 words)

	Blogcritics: Pepsi Blue: Cheaper than Prozac
		Pepsi Blue will be gone even quicker than Vanilla Coke.
		Pepsi Blue is the worse thing I have tasted in a long time.
		Pepsi is right when they say it is like no other cola on the market.
	blogcritics.org /archives/2002/08/28/115722.php (683 words)

	X-Entertainment: Dead Sodas.
		Surge was Coke's chosen opponent for Pepsi's Mountain Dew brand, and while its chief usage was by video gamers binge-playing for nights on end, the commercials insinuated that it was actually fuel for people who liked to rig bungee equipment off untested cliffs so they could live life to the extreme.
		Pepsi Blue: Of all the soda failures to occur after the turn of the century, none have been more legendary than Pepsi Blue, the extremely misfired "Berry Cola Fusion" experiment that turned brother against brother and sent an entire nation into despair.
		Pepsi Fire was a rich red, while Pepsi Ice was even more blue than Pepsi Blue was, even though that sounds impossible as I type it.
	x-entertainment.com /articles/0961/?1 (2899 words)

	Pepsi Blue : Read reviews and compare prices at Ciao.co.uk
		Pepsi is, to the best of my knowledge, a new brand availible in the UK.
		This charming quintessentially English hotel is situated in the tiny village of Blue Anchor, just off the seafront and a couple of doors away from a station on the West Somerset Railway.
		blue into the blue jazz & blues blues jazz & blues contemporary blues jazz & blues contemporary blues i disky jazz & blues contemporary blues s jazz & blues country blues jazz & blues w blues pepsi the pepsi chart
	www.ciao.co.uk /Pepsi_Blue__5325407 (921 words)

	Pepsi Blue - TannerWorld Junction
		Pepsi is coming out with a blue cola called, get this, Pepsi Blue (original name, huh?).
		The "it" in question is Pepsi Blue, the latest in a series of successful soft drink innovations from Pepsi-Cola North America (PCNA), including Mountain Dew Code Red, Pepsi Twist and Sierra Mist.
		Pepsi Blue (http://www.pepsiblue.com) is the official online sponsor of the 2002 MTV Video Music Awards Viewer's Choice Award and of the Last Fan Standing contest.
	forums.tannerworld.com /showthread.php?t=660 (729 words)

	eG Forums -> Pepsi Blue (Site not responding. Last check: )
		But it was sitting right there in front of me in the refrigerator case, and as gross as the artificial blue color looked, I was intrigued by the idea of Berry and Cola.
		BTW: The page I got the image from (a wealth of information on this beverage) claims that "Pepsi Blue was released overseas in 1996".
		A prediction of Pepsi Blue's failure based on a shallow psychographical analysis of the habits of 16-year old males and "elementary color theory".
	forums.egullet.org /index.php?showtopic=9086 (628 words)

	Pepsi World - FAQs - ADS & HISTORY
		George Bush, Lady Thatcher and Walter Cronkite also help to commemorate the occasion where the legacy of Pepsi is honored, and a new look for the millennium is unveiled: the three-dimensional symbol for one Pepsi family – poised for innovation and world leadership as it enters the new century.
		Pepsi recognizes the change and positions Pepsi as the brand belonging to the new generation – The Pepsi Generation.
		Sometimes referred to as "the kitchen cola," as a consequence of its long-time positioning as a bargain brand, Pepsi now identifies itself with young, fashionable consumers with the "Be Sociable, Have a Pepsi" theme.
	www.pepsi.com /help/faqs/faq.php?viewall=yes&category=ads_and_history (3606 words)

	Pepsi: Get Your Drink On With Pepsi Blue Hawaii
		Pepsi, pepsi blue hawaii, cucumber pepsi, soft drinks, soda, pop, drinks...
		Having fully recovered from his Ice Cucumber Pepsi review last year, reader Peter sacrifices himself for a video review of Pepsi Blue Hawaii.
		Back on topic, though...I wish Coke and Pepsi would make some of their foreign flavors available for order in the U.S. I remember trying a lychee flavored soda at Coke World in Atlanta years ago, but haven't been able to find it anywhere online...
	consumerist.com /tag/pepsi/?i=5016622&t=get-your-drink-on-with-pepsi-blue-hawaii (1188 words)

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