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Topic: Pepsi Challenge

	Pepsi Challenger Disaster - Uncyclopedia
		Pepsi Challenge Program refers to a series of high-profile experiments performed by NASA, the National American Soda Association, beginning in the early 1980s.
		Pepsi Challenged passer by and five gawpers standing nearby were engulfed in a spray of cola.
		There were some months of hearing evidence and some more months of deliberation followed by a week or two of out-and-out procrastination, then a day or two of being pleased that the whole thing was over, and then a moment of horrible realisation that they'd forgotten to publish the report.
	uncyclopedia.org /wiki/Pepsi_Challenger_Disaster (679 words)

	Pepsi Challenge - Wikipedia, the free encyclopedia (via CobWeb/3.1 planetlab2.netlab.uky.edu) (Site not responding. Last check: 2007-10-14)
		The challenge is designed to be a direct response to critics who allege that Coca-Cola and Pepsi-Cola are identical drinks, with no meaningful differences.
		After years of The Pepsi Challenge, Pepsi began to outsell Coke in the US wherever the two were sold side-by-side, for example in supermarkets and convenience stores.
		During the period when the Pepsi Challenge was used in commercials, Coca-cola countered with parody commercials, including one in which a third choice was offered, a tennis ball.
	en.wikipedia.org.cob-web.org:8888 /wiki/Pepsi_Challenge (559 words)

	Pepsi Challenge
		Pepsi products are out of stock roughly 9 percent of the time, on average, Johnsen says, another problem he believes the wireless system can eliminate.
		Our challenge now is to use a new team of sales agents to take over the customer relationships and use wireless devices to help them leverage information about individual customers, routes, stores, mix, pricing and so forth, to sell more.
		The challenge we have at PBG is that when we sell to Wal-Mart, so do a couple of other anchor bottlers, and so we need to have tools to help us drive the category across all Wal-Mart stores, regardless of whether it's the PBG part of town or the PepsiAmericas part of town.
	www.cioinsight.com /print_article/0,3668,a=40227,00.asp (5394 words)

	Pepsi's Challenge: 2/22/98
		The Pepsi story began in the late 1890s at a drug store fountain in New Bern, N.C., when Caleb Bradham began offering a new beverage touted as a digestive aid and energy booster.
		Brad's drink, as it was known, consisted of one ounce of syrup and five ounces of soda water mixed with a spoon.
		Pepsi's marketing campaigns were so successful that Coca-Cola, which has 44 percent of the U.S. market to Pepsi's 31 percent, nonetheless decided to offer a sweeter New Coke.
	www.southcoasttoday.com /daily/02-98/02-22-98/f01bu221.htm (1352 words)

	The Pepsi Challenge 2006
		The Pepsi corporate board claims ignorance of the plot and says that it would have never used the information, even if the board had received it.
		Pepsi wanted nothing to do with what it believed was stolen data and notified Coke.
		Pepsi brass note they never had any thoughts of acting on any of the illicit information.
	glasgowcomascale.gnn.tv /blogs/16583/The_Pepsi_Challenge_2006 (707 words)

	Pepsi Challenge Too Close to Call (Site not responding. Last check: 2007-10-14)
		Pepsi countered by saying that if the vote is changed then they will counter-sue on all counts, file several dozen lawsuits of their own, and lobby for new laws to be passed allowing the filing of additional suits.
		Pepsi spokesperson Britney Spears had this to say: "Pepsi is so way better than Coke.
		Pepsi puts the joy deep down inside me and it feels so good.
	www.glossynews.com /artman/publish/printer_pepsi-challenge.shtml (463 words)

	Pasco: School Board failed this Pepsi challenge
		Data from Chip Wichmanowski, director of the Pasco Schools Foundation, and overseer of the Pepsi contract, showed sales are significantly less than projected.
		In 1999, the district and Pepsi figured a 6 percent annual growth rate over the 100,000 cases expected to be sold in the first year of the contract.
		In exchange for the cash, Pepsi gets the opportunity to lock up long-term, brand-name loyalty among youthful consumers with its products serving as the exclusive soft drink sold at school vending machines, athletic events and school functions.
	www.sptimes.com /2003/05/11/Pasco/School_Board_failed_t.shtml (528 words)

	Coke - Pepsi - Pepsi’s big challenge
		Pepsi marketing director Tony Thomas believes this is the largest outdoor campaign of its kind ever run in Australia.
		Pepsi is also leveraging the celebrities in various different ways through Nova radio stations’ other opportunities.
		Pepsi Max has been repositioned to target 20—29 year-olds as a more accessible drink with more emphasis on intense enjoyment.
	www.bandt.com.au /news/4b/0c01ab4b.asp (697 words)

	Urban Legends Reference Pages: Cokelore (Knew Coke)
		Pepsi was winning in the supermarkets (where shoppers had free rein to choose either beverage), and it was only Coke's greater availability in restricted markets (such as soda vending machines and fast food outlets) that was keeping its numbers ahead of Pepsi's.
		management couldn't allow this to happen because Pepsi could then honestly claim more people drank Pepsi than Coke, not just that people preferred the taste of Pepsi to Coke (which they were already proclaiming in their "Pepsi Challenge" commercials).
		Although New Coke and Classic Coke drinkers combined might outnumber Pepsi imbibers, it was a lead pipe cinch Pepsi would claim to have a more popular drink than one or both of them.
	www.snopes.com /cokelore/newcoke.asp (2122 words)

	Mikey doesn't like it! (Site not responding. Last check: 2007-10-14)
		Sure, urban legends are fun, but try re-enacting the one that says "Mikey" from the old Life cereal commercials died after consuming Pop Rocks and Pepsi at the same time, and all you'll be left with is a lazy tongue.
		We knew that Mikey really hadn't met his maker due to this stunt, but we figured that this combo must be worthy of some excitement to have been the subject of such a hoax.
		Since I discovered the spirtual Mecca I have uncovered the truth on Mikey and this wisdom I share: Mikey was a punk and died not because of the manly mixture of Pop Rocks and Pepsi, but because he was shooting heroin and snorting coke.
	snacks.cyberpunks.org /pepsichallenge.html (586 words)

	The Pepsi/Coke challenge and wine tasting
		It stemmed from a series of TV commercials in the 1970s and 80s where individuals were subjected to the ‘Pepsi challenge’.
		In this test Pepsi was pitted against Coke blind, with subjects not knowing which was which.
		In people who preferred Pepsi, the putamen was five times as active when they drunk Pepsi than it was in Coke-preferring subjects drinking Coke.
	www.wineanorak.com /pepsichallenge.htm (295 words)

	Semantic Compositions: Coke wins the Pepsi challenge (via CobWeb/3.1 planetlab2.cs.virginia.edu) (Site not responding. Last check: 2007-10-14)
		Individual squirts of Coke and Pepsi (0.8 mL each) were delivered to subjects through cooled plastic tubes held in the subjects’ mouths with plastic mouthpieces.
		They don't mention whether or not people who expressed preferences for one label or the other actually gravitated towards their stated choices when available; it would be rather strange if they didn't, unless they suspected that the labels might be deceptive.
		Pepsi just sounds and looks trashy, not to mention it has been a knock-off of Coke from day one.
	semanticcompositions.typepad.com.cob-web.org:8888 /index/2005/02/coke_wins_the_p.html (1349 words)

	BBC News \| ENTERTAINMENT \| Robbie's Pepsi challenge
		Then, as he turns away from the camera to take a swig of Pepsi, Williams can still be heard speaking, revealing that his response has itself been dubbed.
		He has signed a seven-figure sum with Pepsi believed to be in the region of £2m.
		Williams is the latest in a string of pop stars to feature in Pepsi ads, including Ricky Martin, the Spice Girls, Michael Jackson, David Bowie and Boyzone.
	news.bbc.co.uk /1/hi/entertainment/844541.stm (291 words)

	Now That's a Pepsi Challenge
		A newly invigorated Pepsi (PEP) has launched a hellacious assault on its archrival that has forced Coke, already struggling with international woes, to expend huge chunks of money and time to defend its 44%-to-31% U.S. lead.
		After years in which it pumped out glitzy ads that didn't sell much, Pepsi is doubling spending--to $300 million a year--to launch a fusillade of new initiatives that are finally winning kudos from marketing experts.
		And to hype its new Pepsi One diet drink, the cheeky No. 2 is even dusting off its old ''Pepsi Challenge'' gambit from the 1970s--the last time it made gains on Coke.
	www.businessweek.com /1999/99_18/b3627123.htm (689 words)

	Pepsi Challenge - Commercial
		Pepsi is too but not as much as coke.
		I got to take the Pepsi Challenge when I was about 8.
		I chose right, but it was just a lucky guess because Pepsi & Coke tasted the same to me back then, and for the most part they still do.
	www.retrojunk.com /details_commercial/54 (152 words)

	e-conomist -- New Labour’s “Pepsi Challenge”
		The bigger mystery is why the main opposition Party, the Conservatives, have proven incapable of sustaining a meaningful challenge to the status-quo.
		On the biggest ticket spending items, education and healthcare, the issues are so complex that very few people would countenance any truly far-sighted reform, such as devolution of revenue raising powers or even privatisation.
		Either that, or a right-wing challenger with the cojones of a George W. Bush and the personality of Tony Blair.
	www.e-conomist.fsnet.co.uk /pepsi-challenge.shtml (930 words)

	McSweeney's Internet Tendency: Take the Pepsi Challenge
		They all walked up to take the Pepsi Challenge because they thought they were smarter than Pepsi, that they could tell the difference, that they wouldn't be fooled.
		Both were blond and clean-cut and All-American, both wore t-shirts that said, "Take the Pepsi Challenge." The only way they could be told apart was by their jewelry.
		A can of Pepsi was placed between their knees and their chest and a straw was placed in their mouth.
	www.mcsweeneys.net /2000/08/10pepsi.html (1955 words)

	The History of Pepsi-Cola (via CobWeb/3.1 planetlab2.cs.virginia.edu) (Site not responding. Last check: 2007-10-14)
		Pepsi is also the first company to respond to consumer preference with light-weigh, recyclable, plastic bottles.
		Pepsi's campaign featuring Lional Richie is the most remembered in the country, according to consumer preference polls.
		Crystal Pepsi: a refreshing, clear soda that is caffine free, has 100% natural flavors, no preservatives and is low in sodium, goes national.
	www.angelfire.com.cob-web.org:8888 /ga/struitt/pepsi.html (1962 words)

	TeeVee.org: Pepsi Challenge, My Ass (Site not responding. Last check: 2007-10-14)
		Of course, Sosa was just a pup when the Pepsi Challenge was first unleashed upon the public more than two decades ago.
		Some guy (in this case, a big little boy who swings wood for a living in the world's second most boring game) "challenges" your average sidewalk-patrolling poltroon to stop and try a sip of Coke and a sip of Pepsi and tell the camera which one is better.
		Pepsi is piggybacking on Coke sales in the vain hope that weak-willed simps will change their views for the smile of a baseball lunk and the glint of the camera.
	www.teevee.org /archive/2000/05/26/index.html (932 words)

	'Pepsi Challenge' Gives Coke Cause for Worry
		By ROGER M. The “Pepsi Challenge”—which triggered what came to be known in the news media in the 1980s as the “Cola Wars”—began as a modest advertising campaign in the Dallas-Ft. Worth area of Texas in 1975.
		After a year of these spots being aired, and with the “Pepsi Challenge” spreading to Michigan, the Coca-Cola Company decided to fight back.
		Pepsi’s grocery store sales that year exceeded those of Coke.
	www.metnews.com /articles/2006/reminiscing042006.htm (665 words)

	Boing Boing: Pepsi Challenge and MRI shows the branding center of the brain
		Pepsi Challenge and MRI shows the branding center of the brain
		Montague had his subjects take the Pepsi Challenge while he watched their neural activity with a functional MRI machine, which tracks blood flow to different regions of the brain.
		Without knowing what they were drinking, about half of them said they preferred Pepsi.
	www.boingboing.net /2005/04/16/pepsi_challenge_and_.html (293 words)

	ear fuzz: Take The Pepsi Challenge
		Not just any old library sound either but a group of session musicians fronted by a legend among library musicians, Mr Alan Hawkshaw.
		Most famous for the sampled to death The Champ, the Mohawks produced an album's worth of heavy Hammond organ funk in the sixties which rivals many of the big name artists of the day and there's no better example of their sound than on the follow up to The Champ, Pepsi.
		Pepsi comes at you like a whirlwind of hammond funk.
	www.earfuzz.com /2005/11/take-pepsi-challenge.html (184 words)

	Pepsi's Challenge (CEO Interview) \| SmartMoney.com
		In the past five years, Pepsi's stock has returned 69%, while Coke investors have lost more than 20% of their money.
		Pepsi now garners more sales in North America from its salty snacks division, Frito-Lay, than it does from soft drinks, and the company's overall earnings have been growing at double-digit rates.
		Pepsi's sugary cola, ironically, has been one of the company's few trouble spots.
	www.smartmoney.com /mag/ceo/index.cfm?story=january2005 (1380 words)

	frontline: the persuaders: neuromarketing \| PBS
		For an ad campaign that started a revolution in marketing, the Pepsi Challenge TV spots of the 1970s and '80s were almost absurdly simple.
		What he found was the first data from an entirely new field: neuromarketing, the study of the brain's responses to ads, brands, and the rest of the messages littering the cultural landscape.
		While neuroscientist Montague's 'Pepsi Challenge' suggests that branding appears to make a difference in consumer preference, BrightHouse's research promises to show exactly how much emotional impact that branding can have.
	www.pbs.org /wgbh/pages/frontline/shows/persuaders/etc/neuro.html (1009 words)

	Pepsi - Wikipedia, the free encyclopedia
		Crystal Pepsi was one of the unpopular Pepsi variations.
		In 2006, Pepsi Gold was released in Egypt, Romania, Poland, Sweden, Denmark, Norway, Iceland, Jamaica and Lebanon.
		[2] This explanation is unlikely given that Pepsi was named in 1898, fifty years before the 1948 founding of Israel.
	en.wikipedia.org /wiki/Pepsi (2211 words)

	Boing Boing: Why the Pepsi Challenge fails
		In the 1980s, Pepsi's infamous "Pepsi Challenge" (El Reto Pepsi) campaign helped to virtually destroy the Pepsi brand in Peru, due in large part to the fact that consumers do not enjoy being told they're wrong.
		Attendees were presented with two covered bottles and two glasses, each bottle was opened and poured into its respective glass, whereupon the tester was asked to drink each and declare his or her favorite, but not before being asked which they preferred and drank regularly.
		Additionally, the costs of the Pepsi Challenge, which started tu run into the millions of US dollars, coupled with managerial mistakes left CEPSA virtually bankrupt.
	www.boingboing.net /2006/06/19/why_the_pepsi_challe.html (268 words)

	Martini Republic » The Pepsi Challenge (Site not responding. Last check: 2007-10-14)
		For those who don’t remember, the Pepsi Challenge was a side-by-side blind test of Pepsi v.
		In the Pepsi Challenge they were going by taste.
		Since vodka is by definition tasteles, colorless, and odorless I had to judge on nose, body and neutrality (lack of taste).
	www.martinirepublic.com /item/the-pepsi-challenge (726 words)

	BBC NEWS \| Health \| Taste challenge 'a state of mind'
		They asked volunteers to do the famous Pepsi versus Coke taste challenge.
		Brain scans showed when the volunteers knew which brand they were tasting, the parts of the brain involved with recalling memories were activated.
		The researchers said they decided to use Coke and Pepsi because even though the two drinks are nearly identical chemically and physically, people often strongly favour one over the other.
	news.bbc.co.uk /2/hi/health/3739462.stm (462 words)

	Pepsi World - The Pepsi Legacy 2002 (via CobWeb/3.1 planetlab2.cs.virginia.edu) (Site not responding. Last check: 2007-10-14)
		In more than 30 markets currently conducting the Pepsi Challenge, the tastes of Pepsi and Pepsi ONE are preferred over Coke products in every market, especially in Philadelphia, Dayton, Tucson, San Antonio and Seattle.
		In a cross-promotion designed to further engage youth in our products, consumers who take the Pepsi Challenge receive "starter points" for this summer's "Choose Your Music" program.
		In addition to the ads, each slugger was to be involved in the Pepsi "Takin’ it to the Fields" youth baseball and softball programs, as well as appearing on in-store promotional materials for the brand.
	www.pepsi.com.cob-web.org:8888 /ads_and_history/legacy/2000/2000.php (233 words)

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