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	Review on Pepsodent Toothbrush by mgarg - MouthShut.com
		I am using Pepsodent toothpaste since I was a child.
		Pepsodent is one of the best toothpastes I have ever used.
		I would recommend everyone who loves their teeth to use Pepsodent toothpaste as this toothpaste is coming in variety of flavours and gives more protection to your teeth than anyone else.
	www.mouthshut.com /review/Pepsodent_Toothbrush-109419-1.html (328 words)

	Pepsodent - Wikipedia, the free encyclopedia
		Pepsodent was a very popular brand in the early days of mass media, and was the sponsor of many of the early network programs of both radio and television.
		Its makers were slow to add flouride to its formula to counter the rise of other highly promoted brands made with it such as Crest and Gleem by Procter and Gamble, and Colgate's eponymous product, and sales plummeted.
		Today Pepsodent, which now has fluoride, is a "value brand" marketed primarily in discount store and retails for roughly half the price of similarly-sized tubes of Colgate and Crest.
	en.wikipedia.org /wiki/Pepsodent (159 words)

	HLL - Brands - Home & Personal Care - Oral Care - Pepsodent
		Pepsodent, launched in 1993, was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing.
		Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs for themselves.
		Pepsodent's most recent campaign aims at educating consumers on the need for germ protection through the night.
	hll.com /brands/pepsodent.asp (165 words)

	HLL - Brands - Home & Personal Care - Oral Care - Pepsodent
		Pepsodent, launched in 1993, was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing.
		Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs for themselves.
		Pepsodent's most recent campaign aims at educating consumers on the need for germ protection through the night.
	www.hll.com /brands/pepsodent.asp (165 words)

	CSE- Health Environment Newsletter Nov.-Dec.2002
		Pepsodent, the toothpaste marketed by Hindustan Lever has launced a Dental Insurance (DI) Policy along with collaboration with New India Assurance.
		Under this scheme, Pepsodent will be offering its customers insurance cover against expenses of up to Rs 1,000 for the extraction of a permanent tooth/teeth on account of caries and periodontitis.
		Pepsodent has hired the serivces of a delhi based backend service provider (SP) who would be verifying the claims sent in by the customers.
	www.cseindia.org /html/healthnews/2002nov_dec/briefs.htm (1025 words)

	www.presstrust.com - Dishoom Dishoom with germs at night with Pepsodent Germicheck (Site not responding. Last check: 2007-10-15)
		The second group that was brushing twice with Pepsodent Germicheck, showed a 10 fold reduction in plaque compared to group one, that rinsed with water at night.
		Pepsodent is available in 2flavours— Regular Fresh Flavour and White Family Flavour at Rs.5/-, Rs.10/-, Rs.20/- and Rs.40/-.
		Pepsodent Germicheck, Pepsodent G and Pepsodent 2-in-1 offers a variety of oral health benefits and can be used by the entire family.
	www.presstrust.com /article42691.html (567 words)

	Leader Speak (Site not responding. Last check: 2007-10-15)
		Pepsodent is focussed on providing extended protection from germs, which cause damage to teeth.
		Pepsodent has a 17.6% market share and Closeup has a market share of 15.3%.
		The Pepsodent initiative of brushing twice a day is not only good for the brand, but will be good for the whole industry.
	www.indiainfoline.com /view/151004.html (1131 words)

	Indiantelevision.com > Media, Advertising & Marketing Watch > Chris Crains and Daniel Vettori to kick off ...
		MUMBAI:As a part of the 'Pepsodent Brush Karo-Cricket Khelo' Promo, young school kids will be presented with a unique opportunity to wear their cricketing gear, play a match captained by Chris Crains and Daniel Vettori.
		"Pepsodent toothbrushes have always been an approachable brand and this activity is another endeavor to encourage proper oral hygiene giving a chance to the kids to choose from a wide range of brushes which are specially designed for Oral care needs.
		Pepsodent toothbrushes have been associated with inculcating good dental habits amongst kids.
	us.indiantelevision.com /mam/headlines/y2k6/oct/octmam102.htm (319 words)

	Indiantelevision.com > Media, Advertising & Marketing Watch > HLL plans cricket-based campaign for Pepsodent
		More than 70 kids all over the country would be chosen for the Pepsodent Brush Karo-Cricket Khelo Promo to be played in - Mumbai, Delhi, Kolkata, Chennai, Hyderabad and Bangalore, informs an official release.
		HLL Oral Care marketing manager Rudratej Singh said that the current promotion would build a unique emotional consumer connect with the Pepsodent Toothbrush Brand and help young kids to realise their dreams.
		The lucky winners could be anywhere from India and would be invited from their respective centers to participate in the match, the release adds.
	www.indiantelevision.com /mam/headlines/y2k6/oct/octmam9.htm (259 words)

	Bob Hope
		Pepsodent gives you the big plus of Irium, that speedy super-cleanser that loosens and flushes away filmy coating you can feel with your tongue.
		Give that cool, refreshing flavor of Pepsodent a chance to wake up your taste and let you know your teeth are clean, bright.
		But strong as they are, they're still gentle, kind to tender gums, and they feel good to your mouth the first time you use them.
	www.geocities.com /emruf2/otr/bob1.html (3705 words)

	A Success Story ... (Site not responding. Last check: 2007-10-15)
		It was a leading brand of dentifrice during the years of radio’s golden age, and it sponsored several popular radio programs--- but had it not been for radio, it would have been discontinued.
		The Pepsodent Company gave Pepsodent Tooth Paste the sponsorship of a serial program that was to make its network debut on Monday, August 19, 1929 over the stations of NBC’s Blue Network.
		Pepsodent cleaned teeth with the help of its ingredient "Irium." Because of Irium, Pepsodent provided its users with a gentle way of cleaning teeth, while leaving a refreshing taste in the typical human yap.
	www.old-time.com /commercials/success_story.html (626 words)

	MAGINDIA.COM - Hindustan Lever Eyes Rural India For Pepsodent Push
		The campaign, which will propagate the benefits of oral care to around 13 million children by end-2002, is expected to improve volumes and also create a benchmark in the industry, an HLL official said.
		HLL’s campaign for Pepsodent is similar to the “Swasthachetna” campaign that it launched for its soap brand Lifebuoy.
		According to the latest ORG Marg estimate (August 2002), Pepsodent has a marketshare of 17.3 per cent in the organised toothpaste market of Rs 1300 crore.
	www.magindia.com /manarch/news/man10223.html (425 words)

	Radio: Bob Hope and American Variety (Library of Congress)
		Pepsodent toothpaste was the sole sponsor of Bob Hope's comedy variety radio program from 1938 to 1948.
		The program was such a success, for Pepsodent, as well as Hope, that Hope became inextricably tied to the product.
		On his Pepsodent Show of April 17, 1945, five days after the death of President Franklin D. Roosevelt, Hope sang another version of the song in a moving tribute to the president (above, left).
	www.loc.gov /exhibits/bobhope/radio.html (2151 words)

	HC dimisses HLL petition on Pepsodent advertisement (Site not responding. Last check: 2007-10-15)
		Earlier, on a complaint filed by Colgate-Palmolive, MRTPC had restrained HLL from claiming that `Pepsodent' was 102 per cent superior to the leading brands in the market.
		The commission passed an order directing the expert committee to carry out a clinical study of Pepsodent in context of fighting long-term plaque and gingivitis against which HLL filed a petition before Delhi High Court.
		Colgate counsel said that the data provided by HLL did not support the claim that Pepsodent was 102 per cent superior to the Colgate dental cream.
	www.financialexpress.com /ie/daily/19990325/ibu25011.html (387 words)

	Pepsodent - Dental Insurance - Prospectus (Site not responding. Last check: 2007-10-15)
		1000 (Rs 1100 in case of the named 6 cities) AGE LIMIT: This insurance is available to users of Pepsodent in respect of permanent tooth or teeth, provided the age of the beneficiary does not exceed 50 years as on the date of Application for Enrolment.
		Every claim should be accompanied with 3 empty cartons of Pepsodent Superior of any size as proof of continued use of Pepsodent Toothpaste during the period of Insurance.
		This Policy shall benefit only those who fill up the Proposal Form inside Pepsodent cartons as per the INSTRUCTIONS provided at the back of the Pepsodent Carton OR Fill up the proposal form provided on the site pepsodent-india.com as per the instructions provided therein.
	www.pepsodentindia.com /policy.htm (763 words)

	Financial Express: Pepsodent joins IMA for massive oral care drive
		The programme which is being launched in public interest assumes significance as HLL, which iscurrently second in rung in terms of market share in dental care, plans to attain market leadership by the year 2001 through aggressive marketing initiatives.
		HLL and IMA expect that overall dental care penetration in the country will increase to 58-60 per cent at the end of the programme from the current levels of 48 per cent.
		Onthe question of credibility of IMA in running a promotion in association with a brand, IMA general secretary Prem Aggarwal said at a press meet on Tuesday: ``The issue is not that of promoting a brand, the issue is a larger one about creating awareness among people on dental healthcare matters.
	www.expressindia.com /fe/daily/19990825/fco25044p.html (867 words)

	Indian Express: HC dimisses HLL petition on Pepsodent advertisement (Site not responding. Last check: 2007-10-15)
		Earlier, on a complaint filed by Colgate-Palmolive, MRTPC had restrained HLL from claiming that `Pepsodent' was 102 per cent superior to the leading brands in the market.
		The commission passed an order directing the expert committee to carry out a clinical study of Pepsodent in context of fighting long-term plaque and gingivitis against which HLL filed a petition before Delhi High Court.
		Colgate counsel said that the data provided by HLL did not support the claim that Pepsodent was 102 per cent superior to the Colgate dental cream.
	www.expressindia.com /ie/daily/19990325/ibu25011p.html (453 words)

	The Daily Star Web Edition Vol. 5 Num 744 (Site not responding. Last check: 2007-10-15)
		Pepsodent carries out frequent researches and innovations as part of its continuous quality improvement for its product.
		As a result of this, both FDI and BDS have given their endorsement to Pepsodent.
		Pepsodent has been carrying out various programmes for the last decade to raise awareness about oral hygiene among general people.
	www.thedailystar.net /2006/07/01/d607011011137.htm (173 words)

	The Global Leader in News Distribution
		The contest, launched nationally to promote good dental hygiene amongst children was open to children from the ages of 6 to 15.
		Pepsodent was launched in 1993 and was the first toothpaste with a unique anti-bacterial agent to address the consumer need of extended germ-protection hours after brushing.
		Pepsodent has always been regarded as a mother’s oral health care ally and has been associated with inculcating good dental habits amongst kids.
	www.businesswireindia.com /pressrelease.asp?b2mid=7358 (350 words)

	The Tribune, Chandigarh, India - Business
		Pepsodent, Hindustan Lever Ltd’s leading oral-care brand, today launched Pepsodent Dental Insurance, a first of its kind initiative in the category in India.
		Announcing this at a press conference, Mr Pradeep Banerjee, (head-oral care) here, HLL said under this initiative, Pepsodent would offer its customers insurance cover against expenses for the extraction of a permanent tooth or teeth due to severe caries and periodontitis including cost of medication in relation thereto.
		Pepsodent dental insurance forms would soon be available in all superior pepsodent packs of 100 and 200 gm as well as select retail outlets, he added.
	www.tribuneindia.com /2002/20021010/biz.htm (3384 words)

	Compare Prices and Read Reviews on Toothpastes at Epinions.com (Site not responding. Last check: 2007-10-15)
		I recommend Pepsodent for it's over all effectiveness, cost, and taste.
		When I was a child my granny made me use this toothpaste and since I can not imagine not using it.
		Pepsodent is not harsh on tooth enamel, which is good for those with sensitive teeth.
	www.epinions.com /content_30456450692 (352 words)

	American National Business Hall of Fame, ANBHF (Site not responding. Last check: 2007-10-15)
		Pepsodent became a Lord and Thomas client in 1916, but the toothpaste was not experiencing much market growth.
		Lasker developed an extensive advertising campaign which Pepsodent could not afford, so Lasker agreed to accept stock in the form of payment and over time Lasker became Pepsodent's second largest stockholder.
		Following Lasker's involvement in the advertising campaign, Pepsodent became the best selling toothpaste in the industry.
	www.anbhf.org /lasker_ads.html (303 words)

	The Hindu Business Line : HLL re-enters whitening segment with Pepsodent
		After withdrawing Close up Whitening last year, it has now introduced Pepsodent Whitening with Perlite (an effective polishing agent that is clinically proven to whiten teeth).
		Sporting a fresh mint flavour, Pepsodent Whitening is pegged on a par with the rest of the Pepsodent franchise at Rs 40 for 175 gm and Rs 20 for 80 gm.
		According to AC Nielsen ORG data, Pepsodent currently commands a 17 per cent market share followed by Close up with a 15 per cent share.
	www.thehindubusinessline.com /2004/10/12/stories/2004101200490700.htm (404 words)

	USATODAY.com - Arm & Hammer maker will buy Pepsodent, Aim (Site not responding. Last check: 2007-10-15)
		PRINCETON, N.J. (AP) — Church and Dwight (CHD) said Wednesday that it has agreed to buy Unilever's (UL) toothpaste and toothbrush brands in the United States and Canada, including Pepsodent and Aim.
		The company says it will shift manufacturing of the acquired toothpaste brands over the next 12 months to its plant at Lakewood, N.J. Davies noted that all four products to be acquired are established brands with distinct positions.
		Pepsodent and Aim, a traditional toothpaste and gel respectively, are positioned as value brands.
	usatoday.com /money/industries/manufacturing/2003-09-10-pepsodent_x.htm (420 words)

	HLL
		The new low unit price pack is intended at driving penetration in rural markets and converting non-users to the benefits of Pepsodent.
		Besides these new Pepsodent variants, the franchise also includes Pepsodent 2-in-1 and Pepsodent-G. The franchise also includes toothbrushes.
		HLL Oral Care, today commands an overall market share of 33% (Jul ‘03 ORG-value shares) in the toothpaste market with its range of toothpastes under the Close-up and Pepsodent brands.
	hll.com /mediacentre/release.asp?fl=2003/PR_HLL_091603.htm (210 words)

	You'll wonder where the yellow went when you brush your teeth with Pepsodent
		An early TV advertising slogan for Pepsodent toothpaste, in use in the USA and UK from the late 1940s to 1960s.
		The product purported to contain a product called I.M.P. which, it was claimed, 'cleans the stains and film away' and Irium, which 'fights tooth decay'.
		By the 1950s the company appeared to lose faith with the slogan and they ran a newspaper competition in 1956 in the USA for readers to write a new jingle.
	www.phrases.org.uk /meanings/422100.html (241 words)

	South American Business Information : Lever's Pepsodent corners toothpaste market. @ HighBeam Research (Site not responding. Last check: 2007-10-15)
		Start / S / South American Business Information / September 10, 2002 / Lever's Pepsodent corners toothpaste market.
		Colgate Palmolive presented a case in the Chilean public health institute ISP against the advertisements of Lever's toothpaste Pepsodent qualifying the ads as deceitful to customers.
		Pepsodent toothpaste has 63% of the Chilean market, Colgate 22%, Aquafresh 12% and other toothpastes 8%.
	static.elibrary.com /s/southamericanbusinessinformation/september102002/leverspepsodentcornerstoothpastemarket/index.html (110 words)

	How Bob Hope Learned About The Power Of Advertising -- A Lesson He Never Forgot
		But when Hope began his show, the Hoopers were still in their experimental stages and he was forced to wonder from week-to-week how he and his on-air gang were doing.
		No one at Pepsodent had mentioned such a large increase in their production of toothpaste.
		After Pepsodent, Hope's name would be linked with Chrysler and, later still, with Texaco, a relationship that culminated in 1974 in a $4 million, five-year television production deal (a sum unheard of at the time).
	www.frugalfun.com /bobhopeadv.html (1114 words)

	marketrealities (Site not responding. Last check: 2007-10-15)
		Pepsodent got a reasonable share in the tooth paste market after years - with a false / questionable claim
		Pepsodent coined the slogan "you will wonder where the Yellow went" in or around 1970.
		HLL had based its claim for 102% anti bacterial efficacy for New Pepsodent on Triclosan.
	www.swapnahairenricher.com /tipsforthetop/marketrealities.htm (1746 words)

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