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	Permission marketing - Wikipedia, the free encyclopedia
		Permission marketing is a term used in e-marketing.
		Marketers feel that this is a more efficient use of their resources because advertisements are not sent to people that are not interested in the product.
		They feel that marketing should be done on a one-to-one basis rather than using broad aggregated concepts like market segment or target market.
	en.wikipedia.org /wiki/Permission_marketing (193 words)

	Main Page - Internet Marketing Encyclopedia (Site not responding. Last check: 2007-10-21)
		Online marketing has a slightly different character and purpose as indicated in such seminal works as The cluetrain manifesto, Purple cow, Permission marketing, and other texts of smaller nature compiled in blogs and news sites.
		When marketing online, the general four step process of marketing is still the guiding idea, in the online world the character of marketing becomes more deeply a conversation between a marketer and a market-of-one a concept that is central to The cluetrain manifesto.
		Buzz marketing tends to be a much quicker process and tends to involve less activity on behalf of marketers and requires attention of people online to spread by word-of-mouth, word-from-keyboards, to be fascinated or intrigued.
	www.bannerexchange.teleactivities.com /encyclopedia/?S=A (1433 words)

	Permission Marketing
		Permission marketing, as it relates to email marketing, is a consumer-based approach centering strongly on consumer sensitivity.
		While permission marketing evolves as the foremost approach for direct marketing, the direct marketing industry is making commitments to regulate itself before individual states, the federal government, and the international community instill anti-spam laws so strong that they affect email marketing as a whole.
		To some, marketers and companies stepping up their processes of gathering permission email addresses from customers and prospects for use with their own email software represents the wave of the future of Internet marketing—if not the immediate future of online business-to-consumer interaction.
	www.emaildoctor.info /article001.html (675 words)

	Permission Marketing (Site not responding. Last check: 2007-10-21)
		When a person submits their e-mail address to a Web form to sign up for more information, they are participating in opt-in, or, permission marketing: the individual has given permission for you to send e-mail about your company or products.
		Opt-in or permission marketing differs drastically from unsolicited e-mail contacts ("spam"), and it's important that we spend a minute on the distinction between the two.
		Permission marketing is a cheap way to keep your company's name in front of people who are already customers of, or interested in your company.
	accountant.intuit.com /practice_resources/practice_development/articles/ss_permissionmarketing.aspx (563 words)

	Permission Marketing
		Permission marketing is built around rational calculations by both parties.
		The first rule of permission marketing is that it's based on selfishness: Consumers will grant a company permission to communicate only if they know what's in it for them.
		The point of permission marketing is not just to entertain people (although it does need to be entertaining) but also to teach them about your products.
	www.fastcompany.com /online/14/permission.html (3161 words)

	Reviews - Title: Permission Marketing
		In his recent book, Permission Marketing, he tells us what he has learned about 20th century marketing and how it is evolving as a result of media saturation.
		The alternative to a permission based marketing system is the current interruption based marketing system that consists of big budgets for wow advertising that is meant to capture your interest long enough to deliver simple branded messages.
		This form of permission marketing has been practiced by many successful business people over the ages and it is hoped that Seth Godin's book will help us to see this method of business in a clearer light.
	www.phpclasses.org /reviews/id/0684856360.html (843 words)

	What is permission marketing
		PM is different than traditional forms of marketing because not only is it conducted at a very individualized level, but the method is built on a foundation of customers receiving promotional messages of their interest and with their approval.
		It safeguards the recipient’s rights by requiring that they confirm their interest in receiving email before they are sent any messages.” Most other traditional forms of marketing do not give customers this level of control and this is what differentiates PM from other types of marketing.
		For example, one of the common mistakes of permission marketers is giving other businesses access to their PM customer database.
	www.utdallas.edu /~murthi/ibmf01/Permission_Marketing.htm (2934 words)

	Permission Email Marketing: "Permission" is Not Optional
		Ten years after email marketing proved its commercial viability, it has become standard practice for legitimate email marketers because it is a key component for optimizing deliverability, return on investment and recipient trust.
		Expressed permission comes from the user himself, when he checks a box requesting your emails on a site-registration form or point-of-purchase postcard, agrees in person or sends in an email request.
		Marketers who get into the game using opt-out strategies and then switch to strictly opt-in, using either house or rental lists made up of opt-in addresses, have reported seeing click rates jump from the 0.5%-3% range to 5%, 10% or even higher.
	www.emaillabs.com /articles/email_articles/permission_email_marketing_matters.html (1526 words)

	Permission Marketing by Seth Godin
		For example, a direct marketer might discover that based on past results, the best prospects for its next campaign are single women who are registered Democrats, who make more than $58,000 a year and have no balance on their credit card.
		A new form of marketing is changing the landscape, and it will affect interruption marketing as significantly as the automobile affected the makers of buggy whips.
		Permission Marketing encourages consumers to participate in a long-term, interactive marketing campaign in which they are rewarded in some way for paying attention to increasingly relevant messages.
	www.bookreporter.com /features/ideavirus/permission.htm (5760 words)

	[No title] (Site not responding. Last check: 2007-10-21)
		Permission marketing removes control from the advertiser and makes techniques that enable the marketer to “takes” data less effective.
		The marketer can format this confirmation message as either an “opt-in” or “opt-out.” An opt-out confirmation informs the user that their submission was received and added to the database.
		Permission is not transferable Email addresses submitted by referees do not become permission addresses for future use by the marketer.
	www.spamcon.org /marketers/best-practices/rappdigital-bcp.doc (3157 words)

	A Comprehensive Analysis of Permission Marketing
		However, their reference is to an individual's providing a direct marketer the permission to share his or her personal information with others.
		Hence, it is not surprising that several marketing scholars have begun to indicate their acceptance of permission marketing as a viable concept.
		The tradeoff in permission marketing is with breadth vs. depth.
	jcmc.indiana.edu /vol6/issue2/krishnamurthy.html (8612 words)

	Email marketing lists: tips on building permission-based email lists (Site not responding. Last check: 2007-10-21)
		So, in the meantime, as permission-based email marketers, we need to remain diligent in our efforts to earn and keep the permission of our subscribers to the best of our ability.
		Permission can be given, and it can be taken away.
		Permission is not for sale and is not transferable.
	www.constantcontact.com /email-marketing-resources/hints-tips/volume6-issue8.jsp (893 words)

	Email Marketing Permission
		Just because you have permission from someone to send them an email, that does not give you the right to provide their name to any other entity.
		Permission is NOT granted- If I throw a card in a fishbowl at a trade event.
		Just because you have people throw their cards in, that does not mean they have given you permission - unless you clearly state that by doing so, they give you permission to send them specific information.
	www.optinnews.com /email_marketing_permission.html (459 words)

	Permission Marketing (Site not responding. Last check: 2007-10-21)
		Forget the old, tired techniques of "interruption marketing," which rely on forcing a potential customer's attention away from whatever they happen to be doing (watching TV, reading a magazine, attending a baseball game) and getting them to pay attention to your advertising message.
		It focuses not only on what works, with many examples of successful permission marketing campaigns, but digs deeper by pointing a clear finger at advertising campaigns that failed, or that could have benefited from permission marketing methods.
		We would have to rely on some form of interruption marketing, such as banner ads, and trust that you would click on sufficient ads (and be interrupted with enough frequency) to ensure that you saw each week's article.
	www.ibizbooks.com /book07.htm (728 words)

	Marketing (Site not responding. Last check: 2007-10-21)
		Marketing is a key to continued success of your internet presence.
		Rescott Marketing has a number of creative and effective ways to help you to improve your corporate earnings.
		Our popular "In-Touch" marketing solutions helps you stay in touch with your valuable clients with professionally developed and distributed emails highlighting your business' incentives, promos, news, etc. Drive additional revenue to your business easily and effectively with "In-Touch".
	www.profit-centers.com /mature.htm (371 words)

	Amazon.com: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers: Books: Seth Godin (Site not responding. Last check: 2007-10-21)
		Permission Marketing clearly describes the problem and equally as clearly provides the answer: ask permission first.
		But until that time, Permission Marketing should be required reading for all university students, direct marketers (who likely already know its simple, yet powerful message), advertisers, marketers and clients.
		Permission marketing is nothing more than building honest relationships with your customers, and doing what is necessary to keep them as customers.
	www.amazon.com /exec/obidos/tg/detail/-/0684856360?v=glance (2328 words)

	Define permission marketing - a Whatis.com definition (Site not responding. Last check: 2007-10-21)
		Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.
		Advocates of permission marketing argue that it is effective because the prospect is more receptive to a message that has been requested in advance and more cost-efficient because the prospect is already identified and targetted.
		In a world of information overload, automated telemarketing, and spam, most people welcome the idea of permission marketing.
	searchcrm.techtarget.com /sDefinition/0,,sid11_gci213597,00.html (159 words)

	Amazon.co.uk: Permission Marketing: Strangers into Friends into Customers: Books (Site not responding. Last check: 2007-10-21)
		He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president.
		Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing and stamps.
		Permission Marketing is an important and valuable book for businesses seeking better results from their advertising.
	www.amazon.co.uk /exec/obidos/ASIN/0743221427 (1035 words)

	EmailFactory.com
		Permission Marketing is about catering to the needs and desires of the individual.
		Permission Marketing helps you prove to your audience that your business is on their side, rather than the side of traditional marketing companies that engage in forcing unsolicited advertising campaigns on society.
		The concept behind Permission Marketing is very simple: offer consumers the opportunity to volunteer to receive marketing materials via email.
	www.emailfactory.com /help/generaluk/42_219_1589.CFM (487 words)

	The Industry Standard: Guest Blog: Seth Godin: Permission Marketing
		Six years ago, when I wrote Permission Marketing, there were precisely zero matches for the phrase online.
		Permission is supposed to be anticipated, personal and relevant.
		The ironic thing is that Permission (the real thing) is working better than ever, but only when it has stuff like RSS to get through the filters that are springing up all over the place.
	www.thestandard.com /movabletype/sethgodin/archives/000345.php (306 words)

	The Business Guide to Permission Email Marketing
		E-mail marketing is fast, effective and dirt cheap — a godsend for marketers in an economy that has crunched advertising budgets.
		The Direct Marketing Association, which represents nearly 5,000 companies that send both postal and electronic direct mail, announced at its conference last month that two-thirds of its member companies reported increased sales from e-mail, which generated an average of 15% of their online sales — up from 3% in 2000.
		Whatever marketing strategies that you're already using will be enhanced by integrating them with permission email strategies.
	www.email-solutions.com (1353 words)

	Amazon.com: Permission Based E-mail Marketing: Books: Kim MacPherson (Site not responding. Last check: 2007-10-21)
		For direct response marketing, there is no faster, cheaper, or more effective current venue to reach your top prospects than e-mail.
		I've been using traditional marketing vehicles for years, but email marketing was something new and foreign to me. I started reading this book and signed up for Eliteweb.cc Email Marketing at the same time.
		She demistified the entire process of e-mail marketing for me. I highly recommend this book to anyone interested in developing and executing an effective e-mail campaign.
	www.amazon.com /exec/obidos/tg/detail/-/0793142954?v=glance (1533 words)

	Company: Press Releases (Site not responding. Last check: 2007-10-21)
		In selecting the best in each category, readers were asked rate each blog based on personality, writing style, usefulness, usability, design and their willingness to return to it for a repeat visit.
		Blogging is an opportunity for me to address the broader issues regarding permission marketing including deliverability, true one-to-one personalization, relevancy and campaign optimization,â said Baggott.
		Baggott also is a recognized speaker on database and email marketing, with a speaking docket that includes over 50 appearances in 2005 alone, including national conferences, tradeshows and regional business and marketing organizations.
	email.exacttarget.com /company-press-releases.aspx?pressreleaseID=54 (519 words)

	Permission Marketing
		The new challenge being put forth in marketing is to persuade consumers to volunteer their attention — a concept called "permission marketing" — to learn more about a company and its products and services.
		Their clients include MCI, AOL and others, and they are convinced that permission marketing turns strangers into loyal customers.
		You care about relationships, not permissions — how many people have given you permission to talk to them, what are you talking to them about — are you teaching them about your products/services.
	www.fullcirc.com /rlc/permissionmktg.htm (534 words)

	Entrepreneur: May I … ? - obtaining permission for online marketing
		Getting permission to market to new prospects could snag you more customers.
		With permission marketing, people agree to learn more about your company and its benefits, usually by registering their e-mail addresses on your company's or a related organization's Web site.
		Interruption marketing is coming to a dead end, and the future will belong to those companies that take advantage of permission marketing.
	www.findarticles.com /p/articles/mi_m0DTI/is_12_26/ai_53368747 (596 words)

	Inxmail - Professional email marketing software and services [Permission Marketing] (Site not responding. Last check: 2007-10-21)
		A lot of marketing people hesitate to try email marketing because they are afraid that they will be accused of "spamming" and get in trouble.
		The email marketing risks can be seen as a hierarchy, which lays out email marketing methods in a spectrum from highest-risk to lowest-risk, like so:
		My suggestion to you, as a marketeer, is to be very clear about what people should do to be removed from the list.
	www.inxmail.com /emarketing/permission_marketing.html (822 words)

	eBay - Book: Permission Marketing (ISBN: 067104642X) (Site not responding. Last check: 2007-10-21)
		This marketing handbook tells how to effectively reach consumers by breaking through the proliferation of niche-oriented media and its deluge of messages.
		Permission Marketing by Seth Godin (Yahoo) NEW Tape Set
		Permission marketing pretends to be revolutionary, but in the end it's just a rehash of some very old and very tired sales tricks.
	product.ebay.com /Permission-Marketing_ISBN_067104642X_W0QQfvcsZ1390QQsoprZ1747038 (313 words)

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