| | Pernod Ricard sells Agros unit to focus on drinks |
 | | Pernod's acquisition of Agros was a canny piece of business which undoubtedly helped it win the rights to Wyborowa, the leading Polish vodka on export markets. |
 | | But the French group was not really interested in the rights to all the vodkas, since only Wyborowa, and to a lesser extent Zubrowka, had any major international business, and so it cleverly used its ownership of Agros and international rights to negotiate the acquisition of Polmos Poznan, the distillery which produced the Wyborowa brand. |
 | | Pernod Ricard has now disposed of all its non-wine and spirit business, both in Poland and elsewhere, and can settle down and concentrate on further integrating its share of the Seagram drinks business acquired jointly with Diageo. |
| www.foodnavigator.com /news/ng.asp?n=11417-pernod-ricard-sells (774 words) |