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 Persona - Wikipedia, the free encyclopedia
In archetypal psychology, the Persona is the mask or appearance one presents to the world.
A persona is a social role, or a character played by an actor.
As used in the design field, the Persona is an artifact that consists of a narrative relating to a desired user or customers daily behavior patterns, using specific details, not generalities.
en.wikipedia.org /wiki/Persona   (131 words)

  
 An introduction to personas ...
Personas are a useful tool to use throughout the project, from deciding upon the functionality to include in a release to evaluating the end product.
Personas are archetypal users of an intranet or website that represent the needs of larger groups of users, in terms of their goals and personal characteristics.
A persona, on the other hand, would show that Sally aged 27 wants to book her next holiday online, but is concerned that the accommodation she chooses won't look the same as the brochure, that they won't be close to restaurants and bars, and that her online booking might not be accepted when she arrives.
www.steptwo.com.au /papers/kmc_personas   (3795 words)

  
 Persona : Where Sacred Meets Profane
Persona is related etymologically to both person and personality, and Hopcke fully considers the ways that the social mask expresses and inhibits such dimensions of the fuller self.
But, as C. Jung understood, the persona is not to be disregarded in the search for our true selves, but rather to be honored as an essential part of the rich and complex configuration of the whole person.
The persona is our mask--the place in our personality where public and private meet, where who we are collides with who we're told we should be.
www.wynja.com /personality/bookstore/jung/persona.html   (296 words)

  
 The UVic Writer's Guide: Persona
The use of the term "persona" (as distinct from "author") stresses that the speaker is part of the fictional creation, invented for the author's particular purposes in a given literary work.
In a literary context, the persona is the character of the first-person narrator in verse or prose narratives, and the speaker in lyric poetry.
The persona may be completely different from the author, as in the naive narrator of Swift's Gulliver's Travels (1726), or may seem to be identifiable with the author, as in the lyric poems of Wordsworth and Keats.
web.uvic.ca /wguide/Pages/LTPersona.html   (151 words)

  
 Wings Of Desire - Cinema: Ingmar Bergman - "Persona"
Persona is an astonishing "existential drama on the topic of the double and the mask", to be and to appear, an amazing game of roles in which the two women are trapped; they both lose the role played in their lives, modeling each other, until they completely lose themselves.
But Jung has a definition of persona that suits the film admirably: "The conscious artificial or masked personality complex which is adopted by an individual in contrast to his inner character, with intent to serve as a protection, a defense, a deception or an attempt to adapt the world around him".
From this crisis, Persona was born and grew: i felt that every inflection of my voice, every word in my mouth, was a lie, a play whose sole purpose was to cover emptiness and boredom.
www.geocities.com /SunsetStrip/Venue/3825/persona.html   (3234 words)

  
 Cooper: Getting from Research to Personas: Harnessing the Power of Data
The persona does not need to contain every detail since the people who did the interviewing are (hopefully) the people doing the design, and no one else has the time or patience for that much detail.
Be wary of focusing on demographics during persona creation, since behavioral variables will have far more impact on the design.
The usefulness of personas in defining and designing interactive products has become more widely accepted in the last few years, but a lack of published information has, unfortunately, left room for a lot of misconceptions about how personas are created, and about what information actually comprises a persona.
www.cooper.com /content/insights/newsletters/2002_11/getting_from_research_to_personas.asp   (994 words)

  
 TIME: Persona Non Grata
A pharmacist told her Persona was "as safe as the contraceptive pill." But in the third month of using Persona Allison became pregnant with a fifth child.
Persona is not itself a barrier to conception, but merely a software program that displays information about a woman's fertility.
Persona was an instant hit for its Bedford-based maker, Unipath, which sold 100,000 in the first year.
www.time.com /time/magazine/1998/int/980202/technology.persona_non_g27.html   (792 words)

  
 Svam Software Ltd.- Persona web-to-host terminal emulation software from esker
Persona’s three-tier architecture enables high-level security encoding capabilities, including SSL, SSH, DES, and Triple DES to safeguard display and report data transmitted between one or more Persona client workstations through the Persona server to a host computer.
Persona provides secure access, locally or remotely, to host data and applications through thin clients including Java applet, Java application, and native Windows clients.
Persona web-to-host connectivity software provides a versatile NT server-based solution for secure, centrally managed remote access through a broad range of browser-based and "browserless" Java and Windows thin-client alternatives.
www.svamsoftware.com /newsvam2/products/persona   (341 words)

  
 Jung: On The Persona
The persona is a complicated system of relations between individual consciousness and society, fittingly enough a kind of mask, designed on the one hand to make a definite impression upon others, and, on the other, to conceal the true nature of the individual.
Only, the danger is that they become identical with their personas-the professor with his text-book, the tenor with his voice.
But this I did learn: that any man who becomes one with his persona can cheerfully let all disturbances manifest themselves through his wife without her noticing it, though she pays for her self-sacrifice with a bad neurosis.
psikoloji.fisek.com.tr /jung/persona.htm   (1371 words)

  
 Amazon.com: movie info: Persona
"Persona" is the equivalent of cinematic poetry, and like many poems, it relies on striking visual imagery and symbolism to convey its meaning (or meaninglessness) rather than the conventional, linear narative of most films.
"Persona" is one of those films that refuses to conform to filmmaking convention and the end result is a work of cinema that is not only memorable but special as well.
PERSONA may well be Ingmar Bergman's most complex film--yet, like many Bergman films, the story it tells is superficially simple.
www.amazon.com /exec/obidos/tg/detail/-/B00005JK69?v=glance   (2556 words)

  
 Svam Software Ltd.- Options of persona a host access application from esker include digital certificates and server certificates.
Persona X.509 server certificates provide Persona Java thin clients and Windows thin clients with electronic signatures verifying the identity of the server’s “owner.” Using sophisticated public-key encryption technology, Persona X.509 server certificates help prevent the use of fake public keys for impersonation of Persona servers.
Persona X.509 server certificates provide Persona Java ® thin clients and Windows ® thin clients with electronic signatures verifying the identity of the server’s “owner.” Using sophisticated public-key encryption technology, Persona X.509 server certificates help prevent the use of fake public keys for impersonation of Persona servers.
Persona X.509 server certificates must be renewed annually, which helps maintain continuous security.
www.svamsoftware.com /newsvam2/products/persona/options.asp   (320 words)

  
 Megami Tensei Persona
It is said that everyone has an unlimited quantity of personas locked within themselves, but the game limits you to a selection of approximately 75-80 available ones.
The core of the game is the subject of personas, facets of your personality that the playable characters (and others) can manifest to cast magical spells.
Each character has their own Persona which they can call upon to assist them in combat.
www.ex.org /2.1/33-persona.html   (666 words)

  
 Persona Contraceptive Fertility Monitor - Contraceptives - BirthControl.com - Detail
Persona is endorsed by the Roman Catholic Church in England as it does not interfere with normal reproductive cycles.
The Persona system is based on a hand-held monitor which uses built-in data from thousands of women, plus chemical information you give it by inserting your own urine test sticks eight days a month.
Persona is a unique method of contraception that works in harmony with your body.
www.birthcontrol.com /product_info.php?cPath=23&products_id=51   (254 words)

  
 Ingmar Bergman
Persona is a provocative, highly cerebral, and artistically complex depiction of human frailty, cruelty, and identity.
Persona, after all, as the title suggests, is not about who the person actually is, but the different identities, or facades, that the person projects.
In the end, she is left to die, alone and suffering, in a strange land: unanswered prayers by an absent God.
www.filmref.com /directors/dirpages/bergman.html#cries   (3068 words)

  
 Persona Doll Training
The Persona Doll training programme is designed to provide 'hands-on' experience in using the dolls, raise awareness and offer opportunities for reflection and discussion of issues including racism, gender, disability, health, culture, religious and other equality issues.
Persona Dolls provide an effective, non-threatening and enjoyable way to raise equality issues and counter stereotypical and discriminatory thinking with students, early years practitioners and young children.
They help children to express their feelings and ideas, think critically, challenge unfair treatment and develop empathy with people who are different to themselves.
www.persona-doll-training.org   (561 words)

  
 EPOSIC RPG Persona Generator by Michael Eidson
Because it is a generic gaming tool, it does not generate the race of the persona, since the set of possible races for personae can vary greatly from one campaign to the next.
The personae generated by this tool vary greatly, and not all of them may be usable in your campaign at any given time.
You may send suggestions for traits to be added to this persona generator; send your suggestions to us via email by clicking the Email link in the left margin.
eposic.org /rpg/personae.html   (311 words)

  
 Kinoeye Swedish film: Ingmar Bergman's Persona
The factors alluded to in Persona that contribute to this "damming up" in Elizabeth include her great beauty, her choice of profession and her oversensitivity to the horrors of the objective world (as revealed in her reaction to the newsreel footage of the self-immolation of a Vietnamese monk).
Even Oliver claims that, at the end of the film, "they each go back to their respective lives to take up their duties, their personae, as they did before." [2] For Alma, at any rate, that is not likely to be as easy as it sounds.
As Kelly Oliver writes, alluding to the enigmatic opening sequence with its images of sacrifice, vampirism, crucifixion and death, "in their exchange, Alma is figured as the sacrificial lamb of the opening visual poem, while Elisabeth...is figured as the vampire."[1] However, the potentially devastating results of this psychological vampirism are insufficiently appreciated by most critics.
www.kinoeye.org /02/15/shaw15.php   (2913 words)

  
 Simulated.net: 2004: Persona
Though working with electronic, computer and tape music experiments since 1991, it was in late 1997 that Eric switched the focus of his efforts towards Persona, creating a cross-genre collision of interlocking rhythms and approaches, combining sonic experimentation with the suggestion of song forms that remain teasingly out of grasp.
Neither dance-floor fodder nor hermetic meditations, the music of Persona is a moving target in the often restrictive maze of electronic musicís subgenres.
Based out of the Detroit area, Persona is the solo project of Michigan native Eric Cook, previously known for his work as the drummer for improv-space-noise-rock group Gravitar, and garage-blues-punk duo Bantam Rooster.
www.simulated.net /music.php?id=persona   (913 words)

  
 Pageflex Persona
Persona Cross Media Suite is based on Pageflex core technology, including a robust XML composition engine, designed specifically for variable data composition, and patented “flex” technology that enables a print document layout to automatically resize items on the page based on the amount of custom content added.
Persona Cross Media Suite includes a set of applications, tools, and drivers that together enable you to create variable layouts, produce print output in both standard and optimized formats, produce and send HTML email output, and manage digital asset files used in variable data projects.
Persona Cross Media Suite includes variable-length document capability, including features to handle complex situations such as automatically inserting pages due to text overflow or inserting filler pages to maintain signature counts and left/right handedness requirements.
www.bitstream.com /publishing/products/persona   (1027 words)

  
 Persona Development and the Law of Averages
Designing for personas is the only way to properly design scent trails that lead your customers to what they find most relevant and to instigate what you find most relevant: a conversion.
Personas at their best evoke empathy in a process that's easily hijacked by technical imperatives and self-serving, company-focused needs.
"Persona" is a hot buzzword in this industry, yet most companies that create personas haven't fully embraced everything they have to offer.
www.clickz.com /experts/crm/traffic/article.php/3457531   (999 words)

  
 Persona (1966)
Plot Outline: A nurse is put in charge of a actress who can't talk and finds that the actresses persona is melding with hers.
It's one of the first times I've agreed with the praise heaped on Liv Ullman, the mute actor who stays quiet possibly to soak up the life of another for her own gain.
The film opens brilliantly, with a succession of mostly still images (one of which has famously been referenced in "Fight Club"), and the bare, stark one of a boy trying to get comfortable on a (morgue?) bed.
www.imdb.com /title/tt0060827   (362 words)

  
 Where can you buy Persona?
PERSONA is also available online from a number of E-tailers, including...
PERSONA is made up of simple, disposable urine Test Sticks and a small hand held Monitor.
PERSONA is not available on prescription from your doctor.
www.persona.info /WherecanyoubuyPersona3F.cfm   (196 words)

  
 Amazon.co.uk: DVD: Persona [1966]
Persona takes this to the extreme, where the nurse finds herself chattering away incessantly, whilst revealing ever deeper secrets about herself.
Actually, Persona is an occasionally cryptic but overwhelmingly powerful meditation on the parasitic interaction between Art and Life, the way the former feeds off the latter (Alma is distraught to discover a letter at one point which suggests Elisabet has been coolly observing her, as if for material).
It was while laid up that he conceived the notion of Persona, in which a famous actress, Elisabet (Liv Ullmann) suddenly lapses into a muteness from which, though mentally and physically healthy, she refuses to emerge.
www.amazon.co.uk /exec/obidos/ASIN/B00008OP6Y   (1183 words)

  
 Persona one of largest staffing agencies
Persona Computing is certified as a Woman and Minority Owned Business Enterprise (WMBE) by the State of California Public Utilities Commission as a Minority Business Enterprise (MBE) by the NCSDC and as a Small Business by the General Services Division of the State of California.
Persona was ranked 13th in the San Francisco Business Times " Largest Staffing Agencies in the Bay Area." The listing used the fiscal period January 2001 through December 2001.
Persona Computing fills both contract and permanent software development and information technology (IT) positions for a wide range of firms.
www.teampersona.com /News/Persona_one_of_largest_staffin/persona_one_of_largest_staffin.html   (501 words)

  
 Persona Image Marketing Creative, Strategy, Award Winning Advertising and Graphic Design
This is a valuable persona for professionals, especially lawyers and doctors, who are restricted by laws that govern their advertising.
For newcomers to the power of Persona, often the best approach to Image-Marketing and Persona equity marketing is to engage in a full consulted Persona Plan.
Persona IS the most effective proven Image-Marketing system., from the inventors of the niche.
www.personaprinciple.com   (1793 words)

  
 PERSONA BIRTH CONTROL
Persona is endorsed by the Vatican since it does not interfere with the natural reproductive cycles.
Persona is 94% reliable when used according to instructions and as the sole method of birth control.
Persona is a new form of birth control that works in harmony with your body.
www.g-h-o.co.uk /persona.htm   (1009 words)

  
 Revelations: Persona
Personas Talking - this is a list of which Personas will automatically take over negotiations with which demons, and a clarification of the circumstances required for this awesome event to take place.
Persona Rankings - this is my personal evaluation of almost all the Personas in the game, from Trickster to Lucifer.
Persona FAQ version 4 - this is the comprehensive Persona FAQ by Henry LaPierre.
members.aol.com /Frugalmuse/Persona   (183 words)

  
 Unipath Ltd - Persona
This means that if 100 women used PERSONA for one year, 6 are expected to become pregnant due to PERSONA incorrectly identifying the fertile days.
PERSONA offers women the choice of a natural method of contraception, working in harmony with their bodies.
* Based on independent studies, PERSONA is 94% effective when used according to instructions and as the only method of contraception.
www.unipath.com /Persona.cfm   (177 words)

  
 SCA: How to Build a Persona
A persona is not a necessary thing to have within the SCA, but can be a lot of fun to have around.
There are no rules about personas, except that you should have a name (and it need not be more than that), and that you must be human, rather than Fey (Elves, Dwarves, etc.).
That is much more complicated than a persona has to be, and you don't have to go that far.
www.interaktv.com /HISTORY/SCApersona.html   (1009 words)

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