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Topic: Personal marketing orientation

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Personalized marketing

Mass customization

	Personal marketing orientation - Wikipedia, the free encyclopedia
		For technical and sociological reasons, marketing has dealt with aggregates like market segments, target markets, and demand.
		The personal marketing orientation is an attempt to market on a one-to-one basis.
		According to this orientation, everyone wants to be treated like an individual, and the fundamental marketing concepts, if taken to the limit would require that product offerings be designed for individual buyers.
	en.wikipedia.org /wiki/Personal_marketing_orientation (201 words)

	Marketing orientation - Wikipedia, the free encyclopedia
		A marketing oriented firm (also called market orientation, the marketing concept, consumer focus, or customer focus) is one that allows the wants and needs of customers and potential customers to drive all the firm's strategic decisions.
		The concept of marketing orientation was developed in the late 1960s and early 1970s at Harvard University and at a handful of forward thinking companies.
		It replaced the previous sales orientation that was prevalent between the mid 1950s and the early 1970s, and the production orientation that predominated prior to the mid 1950s.
	en.wikipedia.org /wiki/Marketing_orientation (460 words)

	Marketing
		Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics.
		For a marketing plan to be successful, the mix of the four "p's" must reflect the wants and desires of the consumers in the target market.
		Marketers depend on marketing research to determine what consumers want and what they are willing to pay for.
	www.ebroadcast.com.au /lookup/encyclopedia/ma/Marketing.html (286 words)

	Evolution of marketing - Wikipedia, the free encyclopedia
		Marketing as we know it today began in the 1970s with the birth of the "marketing orientation".
		Some commentators claim that we are now on the verge of a fourth stage, one of a personal marketing orientation.
		They believe that the technology is available today to market to people on an individual basis (see personalized marketing, permission marketing, and mass customization).
	en.wikipedia.org /wiki/Evolution_of_marketing (259 words)

	Marketing - Wikipedia, the free encyclopedia
		Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".
		Marketing theory and practice is justified on the belief that customers use a product/service because they have a need, or because a product/service has a perceived benefit.
		Marketers depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for.
	en.wikipedia.org /wiki/Marketing (2222 words)

	[No title]
		Marketing is not a panacea to be considered when enrollments or endowments are in steady decline and the continued viability of the institution is in question.
		Marketing planning describes the process of planning that (a) is built on sound assessments of market opportunity and institutional capability and (b) involves the development of the institution's total strategic approach to its various markets.
		Marketing research studies and marketing plans focus on assessing institutional strengths and weaknesses against the backdrop of evolving opportunities, and results in a determination of the institution's ability to fill these opportunities, their relative attractiveness, and ways and means of taking advantage of them.
	www.marketinged.com /library/newsltr/1302mhe.txt (6781 words)

	Learn more about Marketing in the online encyclopedia. (Site not responding. Last check: 2007-11-01)
		Marketing is the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential.
		However marketing is not limited to capitalist countries.
		Marketing techniques are applied in all political systems, and in many aspects of life.
	www.onlineencyclopedia.org /m/ma/marketing.html (399 words)

	Personal Strengths Publishing - Reference Library - The Development of RA Theory
		A Personal Note by Elias H. Porter, Ph.D. Relationship Awareness Theory is based on the premise that one's behavior traits are consistent with what one finds gratifying in interpersonal relations and with concepts or beliefs one holds about how to interact with others to achieve those gratifications.
		Individuals who predominantly displayed those behavior traits that Fromm associated with the receptive orientation (the striving to be given to) reported their major striving was to be genuinely helpful to and nurturant of others.
		Two months later they told me that they had been treating the man as a person who wanted to be of help around the ward and that his behavior on the ward improved to the point where he was transferred to the next higher ward.
	www.personalstrengths.com /rl_dev_ra_theory.htm (1309 words)

	Pepsi Corporation relies on the marketing information system to create customers and brand name recognition
		The marketing department must find out who their target market is and then find a way to successfully sell the product and continue doing so.
		Forecasting- Marketing research is important for their inbound and outbound logistic, adding values to the company.
		The future of the marketing information system is aimed on a personal marketing orientation or a one-to-one basis.
	homepages.wmich.edu /~j3mulder/buspage.html (1279 words)

	MIT Sloan MBA Program - Orientation
		Orientation helps students grasp at a gut level that a crucial part of leadership is the ability to define such complex problems, and bring diverse skills and people together to get the right thing done.
		Orientation is also designed to help students chart their unique path to success, both at MIT Sloan and in their future careers.
		Because we know that the students who get the most from their MIT Sloan experience are those who begin with the clearest personal and professional goals, Orientation includes exercises that help students pinpoint what they hope to gain from their two years at MIT Sloan, and map the best route to get there.
	mitsloan.mit.edu /mba/academics/orientation.php (242 words)

	Human Genome Sciences, Inc
		The new challenge facing the company was the development of marketable drugs based upon its genomic research, both through partnerships with other pharmaceutical companies and independently.
		Competitive research, product development capabilities (testing as well as commercialization and manufacturing), financial, scientific, marketing and human resources capabilities are key areas in which HGS and its collaborators must compete.
		HGS faces a shifting base of innovation, from a scientific research orientation to product development and commercial application of its scientific knowledge, a dynamic industry environment, and a search for methods by which the company may build the complementary assets necessary both to continue its innovation stream and to commercialize the resulting innovations.
	www-personal.umich.edu /~afuah/cases/case5.html (10068 words)

	Kogod - Department of Marketing (Site not responding. Last check: 2007-11-01)
		The Marketing track consists of courses that prepare the student for careers in brand management, advertising and promotion, marketing research, and marketing consulting.
		Issues such as market analysis, segmentation, and product positioning for strategic advance are covered, in addition to formulating and executing strategy in light of market growth opportunities and partner relationships.
		In contrast to traditional mass marketing approaches, where firms market to large segments of consumers, database marketing uses individual level customer data (e.g., name, address, age, income, date and dollar amount of last purchase) to tailor marketing programs to individual customers.
	www.american.edu /ksb/marketing/mba.html (644 words)

	Sales and Marketing
		Product Marketing works together with Research and Development and other specialist departments to support new products throughout their development and production process.
		Based on the results of market research and analyses, product characteristics are defined, equipment and price components are shaped, developed and finalised throughout the development process up to their launch.
		Market Communication plans, develops and controls communication and advertising campaigns in many different media, such as the press, TV and the Internet for the launch of products.
	www.vw-personal.de /www/en/arbeiten/funktionsbereiche/vertrieb_und_marketing.html (240 words)

	Marketing - KnowledgeCommunity
		Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." American Marketing Association.
		The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place and improving the products/service continuously to protect her business from competitive encroachments.
		market segment to buy something they don't want is extremely expensive and seldom successful.
	www.knowledge-community.com /Marketing (1164 words)

	New Employee Orientation, CHIC Hospitality Consulting Services
		The General Orientation is usually managed by either the Training Department or the Human Resources Department, with the Departmental Orientation by the Department Head or first Assistant, while the specific Job Orientation can be carried out by an experienced and trained employee (trained on how to train).
		Have them know and see departments in operation: based on this drawing I conducted the orientation and explained all functions of the hotel, promising a personal tour of all the departments we discussed, including back areas, where the Department Heads received us personally and gave further insight on their departments.
		Ask what their own personal and career goals are and try to (right there and then) mesh their own goals with the company goals.
	www.easytraining.com /orientation.htm (777 words)

	Unity Marketing: luxury market business branding marketing experience experiential consumer psychology shopping ...
		This important new study of the luxury market, with a special emphasis on personal luxuries and automobiles, provides the results of a three-year longitudinal research study of the luxury market, which combines qualitative and quantitative methodologies.
		By providing both details about personal luxury purchases and an overview across all categories of luxury, it gives a horizontal view of the luxury market, recognizing that luxury marketers compete not just with companies within their vertical product niche, but across all luxury categories as well.
		Within each category of personal luxury, the key drivers for purchase are studied, such as role of luxury brand in purchase decision; the influence of sales price on purchase; where the shopper bought their last luxury; why they bought luxuries; and other motivational factors.
	www.unitymarketingonline.com /reports2/jewelry/luxuryreport.html (497 words)

	Church Marketing Sucks: Gay-Friendly Churches
		Personally I think it will bring the same kinds of pain and guilt that other sins cause so I don't feel a need to inject artificual pain and guilt.
		The gay and lesbian person needs to see the sinfulness of the lifestyle, just as much as the husband who cheats on his wife or the banker who "skims off the top" or the bank robber, etc. We in the world like to rate sin.
		So you may personally feel that homosexuality is wrong and that you hate it, but maybe it’s because you don’t truly understand it.
	www.churchmarketingsucks.com /archives/2005/10/gay-friendly_ch.html (8279 words)

	Business School : Marketing MA (Site not responding. Last check: 2007-11-01)
		Developed in collaboration with the Chartered Institute of Marketing (CIM) this is a specialist course extending knowledge, understanding and application of marketing concepts and techniques to an advanced level.
		The curriculum for the new MA Marketing is closely based on the CIM syllabuses and the CIM have been closely involved in the course design process.
		The series of marketing strategy modules at the PG Diploma stage encourages a critical investigation of strategic planning issues, and aims to provide you with a comprehensive understanding of the processes and outcomes of strategic market planning.
	www.uce.ac.uk /web2/business/marketing-ma.html (666 words)

	Fontbonne University
		Orientation is designed to welcome and introduce new entering students and their families to Fontbonne University.
		By focusing on the values of Fontbonne, orientation helps new students make the transition from their previous environment to the diverse academic, intellectual and social culture of Fontbonne University.
		Orientation is mandatory for all new entering students.
	www.fontbonne.edu /department.php?DepartmentID=44 (247 words)

	Association of Personal Historians
		It will include a brief orientation to APH and how the association can help you build your business, a review of the nuts and bolts of starting a small business, the specific steps and decisions involved in starting a personal history business, and discussion in smaller groups about your chosen media (print, audio, or video).
		Persons who attend this workshop will discover how wonderful it is to provide the client with an audio "book" of the stories of their loved one in that person's voice, with inflections, speech patterns, familiar sayings and of course, that unique laugh!
		Gin is a third-generation Californian of Chinese ancestry.
	www.personalhistorians.org /conferences/2005_workshops.php (5441 words)

	4 Review, public library marketing training
		Marketing is customer oriented and has a primary purpose of promoting a product to sell it.
		For marketing, public relations, or advertising the ultimate goal is the same -- let the community know what you have to offer.
		With direct marketing, promotion is directed at a specific target group and may include personal contact, mailings, catalogs of services/resources, or telemarketing.
	www.olc.org /marketing/4review.htm (382 words)

	Marketing
		Marketing research is the science of studying the marketplace to get solid answers to support good decision making.
		4880 Marketing Internship (1 to 6) Prerequisite: MKTG 3010 and MKTG 3450 or 3020 or equivalent.
		Marketing objectives and policies analyzed in terms of their impact on the adjustment of the firm to competitive, social, and regulatory pressures.
	www.acs.utah.edu /GenCatalog/crsdesc/mktg.html (3785 words)

	Pima Community College : Employee Orientation
		Orientation is required of all newly hired regular PCC employees.
		Also, personal payroll, benefits and technology accounts are created for the employee, so he or she can later report to the actual worksite with those accounts already set up.
		A campus orientation should be arranged by contacting the department chair at the teaching campus.
	www.pima.edu /profdev/employeeorientation.shtml (560 words)

	Marketing Bulletin Online
		Registering with the Marketing Bulletin is subject to the terms and conditions outlined in the Terms of Use.
		Any personal information you provide to the Marketing Bulletin will remain confidential, and will not be released to third parties, except when required by law.
		I understand that the following and other personal information I provide may be used for sample selection and data analysis, but will not at any stage be associated with my name or contact details.
	marketing-bulletin.massey.ac.nz /register.asp (276 words)

	4 Advertising, Direct Marketing, public library marketing training
		Market research may indicate the type of promotion or advertising that influences decision-making for your users, or you may know from past experience which strategies will get results.
		With direct marketing, promotion is directed at a specific target group, and the strategies may include personal contact, mailings, catalogs of services/resources, or telemarketing.
		Sketch a design for a flyer or write a letter to be mailed as promotion for the product/service you selected in your library marketing plan from Module 2.
	www.olc.org /marketing/4ads.htm (682 words)

	green marketing, environmental marketing and innovation: Recent Projects
		Companies are increasingly taking responsibility for their products end disposition, and green marketing claims are now backed up by green operations.
		Jacquelyn Ottman is president of J. Ottman Consulting, Inc., a New York-based marketing consulting firm that specializes in helping businesses derive competitive advantage from eco-innovation and green marketing.
		She is the author of Green Marketing: Opportunity for Innovation, 2nd ed.
	www.greenmarketing.com /articles/ama_95jan.html (757 words)

	Master in Marketing Management - Study Marketing in Europe
		Programme curriculum allows students to apply their marketing knowledge in a variety of challenging functional and industry settings.
		The rich cultural mix of EDHEC's Master in Marketing is a strength that allows students to benefit from a global perspective both in course material and in class discussions.
		Students learn marketing theory through courses on marketing management and market planning and are then expected to apply this knowledge both in different functional areas (such as advertising management and market research) and in different industry sectors (such as Services Marketing and Luxury Brands management).
	msc-marketing.edhec.com (611 words)

	JIM3A Summary and Biography - American Marketing Association - www.marketingpower.com
		Technological and market turbulence, specifically, appear to decrease the value of exploitative learning and increase the value of exploration.
		Aysegül Özsomer received a Ph.D. in marketing from Michigan State University and an MBA in marketing from Bogaziçi University, Istanbul.
		Esra Gençtürk earned her Ph.D. in marketing in 1990 and her MBA in 1983 from the University of Minnesota and her B.S. in 1981 from the University of Southern California.
	www.marketingpower.com /www.marketingpower.com/content18587.php (630 words)

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