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| | Advertising - Wikipedia, the free encyclopedia |
 | | Personal recommendations ("bring a friend", "sell it by zealot"), spreading buzz, or achieving the feat of equating a brand with a common noun ("Hoover" = "vacuum cleaner", "Kleenex" = "tissue") -- these must provide the stuff of fantasy to the holder of an advertising budget. |
 | | This branding attributes a certain personality or reputation to a brand, termed brand equity, which is distinctive from its competition. |
 | | Emotional appeals are becoming increasingly popular in the health industry, with large companies like 24 Hour Fitness becoming increasingly adept at utilizing a potential customers fear to sell memberships; selling not neccessarily the actual gym, but the dream of a new body. |
| en.wikipedia.org /wiki/Advertising (3043 words) |
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