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| | Intellectual Property Guide: Rights of Publicity (Site not responding. Last check: 2007-11-07) |
 | | Personality Rights is an area of intellectual property that has gained most attention in the US for protection of pop culture idols such as Elvis Presley and that poses interesting challenges for internet publishing. |
 | | Every individual or personality, as the case may be, has a property right in the use of his or her name, voice, signature, photograph, or likeness, and such right shall be freely transferable, assignable, and licensable, in whole or in part... |
 | | The right exists whether or not it was commercially exploited by the individual or the personality during the individual's or the personality's lifetime. |
| www.caslon.com.au /ipguide24.htm (1843 words) |
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