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| | Recent Publications |
 | | Pham, Michel Tuan and Tamar Avnet (2004), "Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion," Journal of Consumer Research, Vol. |
 | | Pham, Michel Tuan and Gita Venkataramani Johar (2001), "Market Prominence Biases in Sponsor Identification: Processes and Consequentiality," Psychology and Marketing: Special Issue on Commercial Sponsorship, Vol 18 (February), 123-143. |
 | | Pham, Michel Tuan and Marc Vanhuele (1997), "Analyzing the Memory Impact of Advertising Fragments," Marketing Letters, Vol 8 (4), 407-417. |
| www.columbia.edu /~tdp4/recentpub.html (480 words) |
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