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| | frog Design Mind - Gizmodo |
 | | Phatic communication, a term first coined by anthropologist Bronislaw Malinowski, is the international linguistic phenomenon of small talk; that is, exchanges meant to provide a social connection rather than transmit information. |
 | | First introduced in 1996, these Japanese virtual pets satisfied the profound, hitherto untapped phatic desires of 14 million people to connect to lifelike avatars - hatched, grew, ate, and pooped before dying a slow death, only to be reborn with the click of a button like some digital phoenix rising from LED ashes. |
 | | Clearly, manufacturers and consumers alike recognize the profound response to phatic technologies, but ironically the mass consumption, proliferation and market penetration of so many phatic devices herald the tipping point of their acceptance. |
| us.gizmodo.com /gadgets/columns/frog-design-mind-139499.php (964 words) |
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