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| | ideo.com :: Our Work :: Playaway |
 | | In an attempt to bring both compact scale and plug-and-play immediacy to the audiobook market, Findaway and IDEO designed a preloaded, portable MP3 player that came with everything but the ears to listen to it with. |
 | | In exactly one year, IDEO helped take Playaway from an idea to a fully executed consumer electronic product, conducting human factors research, designing the product’s wedge-shaped form, overseeing the electronic engineering, and acting as a trusted advisor in the sourcing of a manufacturer and materials. |
 | | As of November 2005, Playaway is available in bookstores, electronic stores, and libraries around the US. |
| www.ideo.com /portfolio/re.asp?x=19003959 (238 words) |
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