| | Podcasting Archives: PaidContent.org (Site not responding. Last check: 2007-10-02) |
 | | Podcasting: Hijacking Threat; PodSearch; Economics [by staci] : Hijack Threat: Erik Marcus of Vegan.com and "Erik's Diner" podcasts reports having his RSS feed hijacked by someone who redirected the feed to his own url, built up the traffic and then demanded payment to keep the links -- and most of the traffic -- alive. |
 | | For others, podcasting is another marketing tool that pitches their own entertainment, news, etc. But not everyone has a ready-made brand or audience and, as the story points out, indie podcasters can have a hard time finding the right metrics needed to woo advertisers. |
 | | Meanwhile, podcasters -- including Paul Allen-funded public radio station KEXP in Seattle -- are creating their own solutions and it could be a boon for indie groups and labels. |
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