| |
| | Discount Store News: Wal-Mart nails Popular Mechanics name for tools - license for the Popular Mechanics magazine label (Site not responding. Last check: 2007-11-07) |
 | | The Popular Mechanics brand will cover hundreds of skus of hardware, including mechanics hand tools, tool boxes, vices, hammers, work belts and aprons, extension cords, nails, tacks, picture hangers, small electrical hardware such as switches and wall plates, and plumbing supplies such as toilet balances and faucet parts. |
 | | Licensing the 90-year-old Popular Mechanics name for a private label brand replaces a short-lived Wal-Mart attempt to develop from scratch a private label line of hardware it called Promark. |
 | | Wal-Mart already is shipping Popular Mechanics hand tools, pliers, wrenches and screwdrivers, as supplies of the discontinued Promark brand of mechanics hand tools sell through at store level. |
| www.findarticles.com /p/articles/mi_m3092/is_n10_v31/ai_12313265 (1043 words) |
|