| | Journal of Popular Film and Television: Ethical considerations of promoting prosocial messages through the popular ... (Site not responding. Last check: 2007-11-04) |
 | | Most of the literature on the ethics of popular media has focused on specialized genres (e.g., television news, soap operas) and antisocial media effects, and does not discuss broad ethical questions regarding the use of media (Cooper 450-55). |
 | | In the present article, we describe how popular films and television programs are used to promote social change, and then discuss the ethical issues that writers, producers, media professionals, and government officials need to consider. |
 | | The present trend indicates that the entertainment orientation of the international film and television industry will increase, even in developing countries that are committed to using the media for educational purposes. |
| www.findarticles.com /p/articles/mi_m0412/is_n3_v21/ai_15475503 (1355 words) |