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| | NY/NJ Port Authority Seeks Sponsors |
 | | The Port Authority of New York and New Jersey has begun pitching marketers to sponsor its properties in and around New York City, including all three major airports, the George Washington Bridge, the Lincoln and Holland tunnels, the PATH rapid transit rail system and the Port Authority Bus Terminal in midtown Manhattan. |
 | | The Port Authority is approaching marketers in a wide range of industries: automotive, banking, financial, life insurance, retail, transportation, entertainment and content, packaged goods, fast food and petroleum. |
 | | The Port Authority needs new revenue streams (besides tolls and fares) to offset increased security costs to about $400 million a year since 2001 and a projected $520 million for 2005, and to help fund planned infrastructure improvements. |
| promomagazine.com /news/ny-njportauthority_091505/index.html (781 words) |
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