| |
| | BUSINESS STRATEGY AND PERFORMANCE IN MALAYSIAN SMES: A RECENT SURVEY School of Management, Universiti Utara Malaysia ... (Site not responding. Last check: ) |
 | | THE LITERATURE Business Strategy Initially, the concept of strategy was meant to refer to the leading role of a general in command of an army as well as for military purpose (Greenly, 1989; and Mintzberg and Quinn, 1991). |
 | | Of the 100 firms, 30 firms adopted the differentiation strategy (3%), 26 firms (26%) the low strategy, 17 firms (17%) the growth strategy, 18 firms (18%) the niche strategy, six (6%) firms the harvest strategy, and the remaining three (3%) firms the vertical integration strategy. |
 | | The growth strategy (strategy that focuses on risk taking, Expansion, aggressive search for market share, using price Cuts, and promotional campaign), which was utilized by 17 of the SMEs surveyed, appears to be dominant in the furniture and fixture industry. |
| mgv.mim.edu.my /MMR/0012/001202.Htm (3443 words) |
|