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| | Bootstrap Direct Marketing Tips from Lawrance Direct. Winter/Spring 2001. |
 | | Experienced direct marketers know that response rates are affected by many variables including media selection, offer, timing, copy and creative. |
 | | The goal of direct response advertising (e.g., space ads, e-mail, traditional mail, billboards) is to generate measurable response—normally, immediate measurable response. |
 | | Think of it as another direct marketing option or alternative direct response medium that may or may not be appropriate for the audience(s) you're trying to reach. |
| www.lawrancedirect.com /letr1100.htm (1257 words) |
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