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| | Business 2.0 :: Magazine Article :: Photoessay :: The First Annual Bottom Line Design Awards (Site not responding. Last check: 2007-10-20) |
 | | Breaking into the long-handled garden tools market, the company known for its iconic orange-handled scissors set out to reinvent a design that had been neglected for 50 years. |
 | | Responding to a common complaint about posthole diggers -- you can't use one without banging your knuckles together -- Fiskars created a simple, sleek tool with a curved, ergonomic grip (and orange handles, of course) that digs deeper, narrower holes than traditional models. |
 | | When it debuted at Home Depot with splashy in-store displays, the digger's instant sales success caught the attention of other home-improvement retailers, including Lowe's and Menards, the latter of which had never carried Fiskars large tools but immediately began stocking the hot item. |
| www.business2.com /b2/web/photoessay/0,21937,1039318-5,00.html (197 words) |
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