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Topic: Powerade

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	Powerade - Wikipedia, the free encyclopedia
		POWERade also conducted a marketing campaign that took advantage of the rumors surrounding the sequels to the first Matrix movie, The Matrix Reloaded and The Matrix Revolutions, wherein an agent would encourage viewers to "Drink more POWERade".
		POWERade vending machines can also be seen in some levels of the Enter the Matrix video game,and the option flavor 'Matrix Green' was also developed as part of this campaign.
		POWERade is the official sport drink of NASCAR, the U.S. Olympic Team, FIFA, and the AFL, in no small part due to their contracts with Coca-Cola.
	en.wikipedia.org /wiki/Powerade (619 words)

	Urban Legends Reference Pages: Power Basketball
		Powerade commercial shows footage of basketball star Lebron James sinking a series of extraordinarily long shots.
		But persons familiar with earlier Powerade commercials know that their stock in trade is using digital editing techniques to create a series of clever ads featuring "extreme" sporting events in which athletes accomplish seemingly impossible feats of strength and skill, all to the accompaniment of breathless narration by on-the-spot announcers.
		A: The beauty of this Powerade commercial is that you think you're watching the work of a single cameraman accidentally catching a miraculous moment.
	www.snopes.com /photos/advertisements/lebron.asp (483 words)

	Powerade (Site not responding. Last check: 2007-11-05)
		SMS the word POWERADE (space) your unique number (space) your name (space) and the town where you live, (i.e.
		When you enter the promotional competition you will receive an SMS asking if you would like to enter the Powerade Rugby Trivia Quiz, if you SMS YES, you will in turn be sent 5 Vodacom Super 14 sports related multiple choice questions.
		The two consumers who have the highest number of points at the end of the promotional competition, will then appear on Super Saturday on the 6th May 2006 for a quiz challenge and the consumer who on Super Saturday wins the quiz, wins the main prize.
	www.powerade.co.za /howtoenter.html (305 words)

	Battle of the beverages
		As you point out, there are three main differences between Gatorade and Powerade: the amount of sodium, the amount of sugar, and the type of sugar used.
		The sodium content of Gatorade is about 450 milligrams per liter; for Powerade, it is 225 mg/L. Thus Gatorade does a somewhat better job of replacing the sodium lost in sweat.
		Gatorade is 6% sugar, whereas Powerade is 8% sugar.
	faculty.washington.edu /crowther/Misc/RBC/QandA3.shtml (674 words)

	FOXNews.com - Pepsi Sues Coke Over Powerade Ad - Business And Money \| Business News \| Financial News
		A new television ad for Coke's Powerade Option sports drink features a "drag race" between two farmers in Amish dress, riding horse-drawn carts loaded with hay bales — one with ten bales and one with 50.
		Powerade Option, which contains "negligible calories, cannot refuel athletes in a similar manner" as Gatorade, the court filing claims.
		Coca-Cola spokesman Dan Schafer said Tuesday that the Powerade Option ads are truthful and that Gatorade has no research to prove its allegations.
	www.foxnews.com /story/0,2933,188617,00.html (430 words)

	Inside the NHRA: NHRA POWERade Drag Racing Series
		POWERade was named only the second series sponsor in the 51 year history of the world's largest motorsports sanctioning organization on Dec. 3, 2001.
		In addition, NHRA and POWERade provides season-long bonuses totaling $1,187,500, paid to drivers who are in the NHRA POWERade Top 10 of their respective categories entering each event in the NHRA POWERade Drag Racing Series.
		In addition, the brand recently added POWERade Light to its lineup, a new beverage with 50 percent fewer calories than the leading sports drink and also featuring B vitamins.
	www.nhra.com /aboutnhr/powerade.htm (543 words)

	Advertising Age - PEPSI SUES COKE OVER POWERADE ADS (Site not responding. Last check: 2007-11-05)
		Pepsi charges that ads for the reduced-calorie Powerade line extension imply it is superior to the full-calorie Gatorade without explaining the differences.
		Powerade's volume grew 34% in 2005, outpacing the sports drink category's 20% gain.
		Pepsi has to show that, in fact, Powerade is not better than Gatorade." However, should the case be viewed only as an implied claim, then Pepsi will have to first show that an implied claims is being made, and then show that it's false.
	www.adage.com /news.cms?newsId=48366 (1010 words)

	2004 NHRA POWERade Drag Racing Series
		Dixon, the NHRA POWERade Top Fuel champion the past two seasons, was making his fifth straight final round appearance at Memphis Motorsports Park and sixth overall, winning in 2002 and again on Sunday.
		The last two rounds the belt came off before the finish line and when that happens it's such a helpless feeling because you don't know where your opponent is and you just assume they're going to fly by.
		Anderson has nearly secured his second consecutive NHRA POWERade Pro Stock championship by winning 12 of the first 16 events this season, but the final order of the Pro Stock standings is far from set.
	www.competitionplus.com /08_19_2004/nhra_memphis.html (4825 words)

	Powerade and DC Comics Launch King James Online Comic
		Powerade and DC Comics have debuted a promotional effort that will include four online comics starring LeBron James as "King James," a superhero.
		The Powerade online comic translates still comic book pages into animated Flash pages that use LeBron's voice, audio clips and interactivity to create a serialized story.
		Powerade and DC Comics first created LeBron's King James superhero persona last summer in the DC Comic, King James.
	www.writenews.com /2005/042205_king_james.htm (331 words)

	Advertising Age - COKE AND PEPSI SETTLE POWERADE CLASH OUT OF COURT (Site not responding. Last check: 2007-11-05)
		Today's settlement "follows an agreement by Coca-Cola to terminate the airing of one Powerade Option commercial and modify the language in a second ad to address the concerns expressed in the lawsuit pertaining to carbohydrate calorie content and relative energy benefits of Gatorade and Powerade Option," said Gatorade spokeswoman P.J. Sinopoli.
		She said Coke has agreed to immediately stop airing the Amish drag race commercials as well as a second spot that showed two tennis shoes, one with 50 lace holes and the other with 10.
		"Powerade Option was created and is marketed based on what we've heard from consumers -– that there are many occasions when a full-calorie sports drink adds back more calories than people have just burned off.
	www.adage.com /news.cms?newsId=48394 (728 words)

	powerade selects (Site not responding. Last check: 2007-11-05)
		The Westchester PowerAde Selects are a spring/summer AAA tournament bound hockey program.
		We are committed to maintaining the highest quality AAA spring travel program in the tri-state area.
		If you are interested in obtaining more information about the Westchester PowerAde Selects, please contact Dean Hall x 103 or Kevin Hagen x 102 at the Westchester Skating Academy (914-347-8232) or email them by clicking on their name below.
	www.skatewsa.com /programs/hockey/powerade.htm (203 words)

	Powerade Centre - Wikipedia, the free encyclopedia
		The Powerade Centre (formerly the Brampton Centre for Sports and Entertainment) is a 4,980-seat multi-purpose arena in Brampton, Ontario Canada.
		It is probably the calmest arena in the Ontario Hockey League as they only average about 2,500 fans and many of them are from the visiting team.
		There are also 3 community ice pads in the Powerade Centre for hockey and other ice skating activities.
	en.wikipedia.org /wiki/Powerade_Centre (208 words)

	Animation Magazine \| DC Comics, POWERade Animate LeBron James (Site not responding. Last check: 2007-11-05)
		POWERade and DC Comics introduced LeBron's superhero persona in 2004 with a popular print edition of the King James comic.
		All of the comics can be viewed online at www.us.powerade.com, but the animated mini-movies are available only as premium content to members of the newly launched POWERade Athletic Club, a consumer loyalty program that allows users to customize their membership rewards by collecting codes from specially marked POWERade products.
		There’s even a sweepstakes where the grand prize is a trip to New York City to meet James and tour DC Comics, home to such iconic characters as Superman, Batman, Wonder Woman, and the Sandman.
	www.animationmagazine.net /article.php?article_id=5553 (294 words)

	The Powerade Brand (Site not responding. Last check: 2007-11-05)
		‘Powerade’ understands the role that hydration plays in helping athletes of every level improve their fitness and enjoy sport.
		‘Powerade’ also understands the inspirational role that top athletes play in motivating others to be their own personal best, and to achieve their goals whatever their level.
		Continuing its partnership with leading sports bodies like Loughborough University and The Olympic Medical Institute, ‘Powerade’ will use the latest sports and nutrition science to keep developing products that athletes at every level of sport need.
	www.poweradegb.com /accessible/brand.htm (145 words)

	NBA Star Plays in Powerade Loyalty Program
		Caps of specially marked 20-ounce bottles of Powerade and Powerade Option and 16-ounce bottles of Advance by Powerade carry the codes, which can be credited to members' accounts by entering the code directly on the Web site or sending a text message to "PWRAD." With five caps, consumers can begin claiming prizes.
		In 2004, Powerade, a Coca-Cola brand, and DC Comics created a superhero persona of LeBron James with a print edition King James comic.
		Powerade has also launched a Meet the King sweeps that will reward one grand-prize winner with a trip to New York City to meet LeBron and tour DC Comics headquarters.
	promomagazine.com /contests/powerade_lebron_062806 (779 words)

	Powerade - The BevNET.com Review
		Made for the release of the Matrix Reloaded movie, Matrix Reloaded powerade is a special edition variety available in summer 2003.
		It's a decent flavor, as far as Powerade goes, but it's a tad bit washed out for our panel's liking.
		Our guess is that it's a slightly tweaked version of their citrus flavor.
	www.bevnet.com /reviews/powerade (170 words)

	NPR : Slate's Ad Report Card: Gatorade, Powerade Feud
		Day to Day, March 29, 2006 · Gatorade and Powerade are battling for the hearts of sports soft drink fans with television ad campaigns.
		But one Powerade ad, which touted that drink's lower calorie count, drew a lawsuit from Pepsi, Gatorade's parent company.
		Slate contributor Seth Stevenson reports on the dispute.
	www.npr.org /templates/story/story.php?storyId=5309256 (155 words)

	Powerade - Unusual Sports , ad, advert \| visit4info \| TV/Cinema \| (Site not responding. Last check: 2007-11-05)
		Different sports are being attempted by different people, Drag racing three wheel trikes are shown, along with people running while upside down on treadmills, and people using a giant slingshot to catapult themselves over an American football post, and the common thing is all the people are drinking Powerade.
		Advertisers, if this is your ad and you wish to add info, modify or delete it >>
		Sorry not enough people have voted on this ad yet to give a meaningful rating.
	www.visit4info.com /details.cfm?adid=25932 (81 words)

	UGO.com Film/TV - The Matrix Reloaded
		GAMES : FILM and TV : MUSIC : TECH : SPORTS : FREESTYLE : GIRLFRIENDS
		POWERade is a powerful "hydration replenishment" drink that also provide "carbohydrate fuel." But ask yourself, what possible motives could a company have for providing liquid hydration and carbohydrates?
		Could there be something more to POWERade than just liquid refreshment?
	www.ugo.com /promotions/powerade (67 words)

	Welcome to the Hansa Powerade Fish River Canoe Marathon (via CobWeb/3.1 planetlab2.isi.jhu.edu) (Site not responding. Last check: 2007-11-05)
		Welcome to the Hansa Powerade Fish River Canoe Marathon (via CobWeb/3.1 planetlab2.isi.jhu.edu)
		seconds to the 2007 Hansa Powerade Fish !
		The race will be televised on Paddle Power on SS1 on 25 October - more details here
	www.fishmarathon.org.za.cob-web.org:8888 (37 words)

	NHRA.com
		POWERade Series Lucas Oil Series Xplod Sport Compact Series E.T. RacingJr.
		POWERade Series Lucas Oil National 2006 Pro winners National Records Lucas Oil Divisional Budweiser Shootout Skoal Showdown King Demon Crown Ringers Pro Bike Battle Full Throttle Pit Crew Challenge Jeg's Allstars Champs, 1974-2005 Quickest Fields/Races 2007 Countdown to the Championship
		Current TV shows 2006 POWERade Series TV Schedule 2006 Lucas Oil Series TV Schedule 2006 Canadian TV schedule NHRA2day: Sundays
	www.nhra.com (260 words)

	WINAMP.COM \| Skins
		Re-energize your desktop with the official Powerade Winamp skin, and get into the action on the Powerade website.
		Don't miss the awesome Powerade games, make sure to download the Powerjam track by Earthsongs, and check out the you-won't-believe-your-eyes TV spots.
		The skin features tip-a-friend functionality, customisable colours and desktop Alpha to smooth the edges.
	www.winamp.com /skins/details.php?id=128681 (153 words)

	Hansa Powerade Dusi Canoe Marathon - South Africa's biggest canoe marathon event! (via CobWeb/3.1 ... (Site not responding. Last check: 2007-11-05)
		Hansa Powerade Dusi Canoe Marathon - South Africa's biggest canoe marathon event!
		This is South Africa's biggest and most popular canoe marathon event!
		Sponsors include: Hansa, Powerade, Isuzu, Island Tribe, Umgeni Water, Kingdom of the Zulu, NetCare 911, ProSysCom and WSI,
	www.dusi.org.za.cob-web.org:8888 (154 words)

	YouTube - Powerade Commercial
		OF COURSE THE GUY ON THE 3-WHEELER IS GOING TO WIN!!
		powerade commercial ben three wheeler race engine run (more) (less)
		Vote for the best bands in the Youtube Underground.
	www.youtube.com /watch?v=5DoOKHCQLkw (116 words)

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