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| | Cognos 4Thought neural network software for data analysis, predictive modelling, forecasting, response modelling... |
 | | Once the inter-relationships between all of the different factors and volume is established, the resulting model can be used for both producing realistic forecasts of known predictive ability, and to look at the isolated effect of each individual factor. |
 | | In either case, a model is built of whether or not the prospect is a respondent/customer, using those factors associated with each record, (typically geo-demographic details, and type and number of previous purchases). |
 | | Similar models can be used to identify key drivers, quantify the effect of change and impact of local advertising, discover regional price sensitivities, or benchmark performance of different channels and media, while taking regional differences into account. |
| www.tech4t.com /pages/4thought.html (1573 words) |
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