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Topic: Pricing objectives

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In the News (Tue 25 Jun 19)

  Pricing - Encyclopedia.WorldSearch   (Site not responding. Last check: 2007-10-09)
In economic terms, it is a price that shifts most of the consumer surplus to the producer.
Promotional pricing refers to an instance where pricing is the key element of the marketing mix.
Premium pricing (also called prestige pricing) is the strategy of pricing at, or near, the high end of the possible price range.
encyclopedia.worldsearch.com /pricing.htm   (933 words)

 Pricing objectives - Wikipedia, the free encyclopedia
Pricing objectives or goals give direction to the whole pricing process.
When deciding on pricing objectives you must consider: 1) the overall financial, marketing, and strategic objectives of the company; 2) the objectives of your product or brand; 3) consumer price elasticity and price points; and 4) the resources you have available.
stabilize market or stabilize market price: an objective to stabalise price means that the marketing manager attempts to keep prices stable in the marketplace and to compete on nonprice considerations.
en.wikipedia.org /?title=Pricing_objectives   (234 words)

Price is the value consumers exchange for the benefit of goods or services.
Price fixing is the primary and most serious of illegal per se violations of the Sherman Act.
“Pricing strategy is a reasoned choice from a set of alternative prices (or price schedules) that aim at profit maximization within a planning period in response to a given scenario (Tellis, 1986, p.
oak.cats.ohiou.edu /~kz208595/pricingpaper.htm   (4534 words)

Cost-plus pricing is a method whereby the seller’s costs are determined, and then a specified dollar amount or percentage of the cost is added to the seller’s cost to establish the price.
Competition-based pricing is pricing that is influenced primarily by competitors’ prices.
Reference pricing is based on the "isolation effect," which says that an alternative is less attractive when it appears by itself compared to when it appears with other alternatives.
www.csustan.edu /market/williams/3410-22.htm   (2222 words)

 Online TDM Encyclopedia - Road Pricing
Pricing Methods, as a way to reduce traffic congestion and more equitably reflect the roadway costs imposed by each vehicle.
Road pricing impacts vary depending on various factors, including the type of pricing, how it is structured, and the transportation and geographic conditions in which it is implemented.
Pricing roads that would otherwise be free can shift vehicle travel to unpriced routes, alternative modes and closer destinations, and reduce vehicle trip frequency.
www.vtpi.org /tdm/tdm35.htm   (2068 words)

 Defense Procurement and Acquisition Policy - Contract Pricing Reference Guide
Under the FAR, the contracting officer's primary objective in pricing a contract is to balance the contract type, cost, and profit or fee negotiated to achieve a total result -- a price that is fair and reasonable to both the Government and the contractor.
The third element of the Government pricing objective requires that contracts exclude contingencies that CANNOT be reasonably estimated at the time of award FAR 15.402(b).
Price analysis is the process of examining and evaluating a proposed price to determine if it is fair and reasonable, without evaluating its separate cost elements and proposed profit.
www.acq.osd.mil /dpap/contractpricing/vol1intro.htm   (7507 words)

 The Better Mousetrap People - Invention and New Product Development Consulting   (Site not responding. Last check: 2007-10-09)
Pricing a new product requires an impartial point of view, and a clear focus on the three key objectives of pricing.
In fast moving and aggressive retail sectors, it is crucial that your pricing be well thought-out and competitive from the outset.
When you are setting pricing strategies you want to consider all three of the key objectives, adjusting the relative weight of each over time as your product or product line grows and matures.
www.thetrap.com /Uploader/Text/08200302.htm   (923 words)

Price is an element of the marketing mix, and so pricing objectives are defined in terms of their role within the marketing mix strategy.
Price stabilisation: The objective of stabilising prices is met in the same way as that of removing price as the basis of competition.
Hodzeko's price as a relish for the staple food has to be held at fairly low levels, but with some repackaging, and a different brand identity, the more affluent consumers can be persuaded to pay a higher price for a product which still undercuts the price of soured cream.
www.fao.org /DOCREP/004/W3240E/W3240E08.htm   (11463 words)

 Pricing Objectives
The skimming price is the highest price possible that buyers who most desire the product will pay (skim the cream off the top -- skim the innovators).
A recent pricing issue is that of everyday low pricing, where the retailer charges a constant, lower price at all times, with no temporary price discounts.
Free On Board or FOB-origin pricing is a geographical pricing strategy in which goods are placed free on board a carrier; the customer pays the actual freight from the factory to the destination.
www.witiger.com /marketing/pricingobjectives.htm   (1009 words)

 A Basic Guide to Exporting - Pricing, Quotations, Terms
For example, marketing objectives for sales to a developing nation where per capita income may be one tenth of that in the United States are necessarily different from the objectives for Europe or Japan.
The effect of this pricing approach may be that the export price escalates into an uncompetitive range.
Price of each item (it is advisable to indicate whether items are new or used and to quote in U.S. dollars to reduce foreign-exchange risk).
www.unzco.com /basicguide/c11.html   (2094 words)

 Chapter 13
It is evident that pricing objectives and strategies should follow and support the marketing objectives and strategies as developed in planning sessions.
Pricing objectives for new products include penetration pricing (setting low prices to attract the target market) and skimming pricing (set high initial prices to recover costs before competition moves in).
The process of setting pricing objectives becomes more complicated in the global marketplace because customers may perceive value differently country by country.
www.selu.edu /Academics/Faculty/smckay/mrkt303/s_chap13.htm   (593 words)

 P4: Pricing Strategy as Part of Your Internet Marketing Plan
A low initial price discourages competitors from entering the market, and is the best approach when many segments of the market are price sensitive.
For example, a manufacturer may quote list price of $1000 less 30/10/5, meaning 30% off the list price to the retailer, an additional 10% off the $1000 to the wholesaler, and an additional 5% off the $1000 to the jobber.
Predatory pricing, that is, charging a very low price with the purpose of driving competitors out of business, is illegal in the US under the Sherman Act and the Federal Trade Commission Act, but is hard to prove.
www.wilsonweb.com /wmt5/plan-pricing.htm   (2664 words)

Pricing objectives should flow from, and fit with the overall company objectives and marketing objectives.
If the overall objective is to build a prestige brand, then the pricing objective would have to fit this.
This Price List is the basics from which all price objectives come from - its is from the numbers on this list that you increase by 10%, 20% or 50% your price
www.witiger.com /senecacollege/MRK200/outline200cc.htm   (2154 words)

 Pricing Objectives
In order for your pricing strategy to be effective, you must have the backing of management and sales.
Plan Write for Pricing will present your strategy in a clear and thorough document for all to support.
You’ll have all of the facts and confidence you need to present and enforce your pricing strategy.
www.brs-inc.com /pricing_plan4.asp   (141 words)

 Defense Procurement and Acquisition Policy - Contract Pricing Reference Guide
Chapter 1 - Conducting Market research for Price Analysis
3.2.2 - Price Set by Law or regulation Exception
10.1.4 - Identify The Basis For Considering The Award Price Reasonable
www.acq.osd.mil /dpap/contractpricing/vol1toc.htm   (374 words)

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