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	Product placement - Wikipedia, the free encyclopedia
		Product placement(PPL) is a promotional tactic used by marketers in which a real commercial product is used in fictional media, and the presence of the product is a result of an economic exchange.
		Product placement appears in plays, film, television series, music videos, video-games and books, and is a relatively new idea (first appearing in the 1980's).
		Product placement occurs with the inclusion of a brand's logo, or a favorable mention or appearance of a product.
	en.wikipedia.org /wiki/Product_placement (1779 words)

	PSU's Media Lab Product Placement Study
		Although advertisers seem to have intuitively expressed concerns that their product placements appear in positive contexts, there does seem to be some theoretical rationale for assuming that product placement would result in more positive brand attitudes when the programming and the characters in the program are perceived positively by the viewers.
		It was expected that, consistent with prior research, advertising and product placement would result in higher levels of recall and recognition, but that the combination of advertising and product placement would result in the highest recall and recognition scores.
		For brand attitudes, applied to context of product placement, reasoning along the lines of social learning theory and heuristic models of persuasion would suggest that product placement would be particularly effective when the surrounding programming and characters using the product are perceived as enjoyable and attractive.
	www.psu.edu /dept/medialab/research/prodplace.html (883 words)

	[No title]
		Placement can be in the form of verbal mentions in dialogue, actual use by a character, visual displays such as a corporate logo on a vehicle or billboard, brands used as set decoration, or even snatches of actual radio or television commercials.
		Product placement has been referred to as stealth advertising, yet not all placements are subtle and unobtrusive; advertisers pay to have their brands noticed.
		Product placement agencies carefully distribute their products to studios and production companies with stipulations such as the product not being shown in a negative way or not being used by a "bad guy." Public policy critics maintain that brand placement is nothing more than subtle advertising, interjecting a commercial message where no message is expected.
	comm2.fsu.edu /faculty/comm/Sapolsky/research/ProductPlacement.doc (2161 words)

	Product placement pushes into print \| csmonitor.com
		Revenue from product placements in magazine editorial copy - the stories and photographs - is expected to rise 17.5 percent to $160.9 million this year, and in newspapers by 16.9 percent to $65 million, says a report from PQ Media in Stamford, Conn., released in July.
		Product placements, if done in exchange for payment, would violate the operating guidelines of most publications, which usually insist on a clear division between stories or "editorial copy" and advertising as a mark of responsible journalism.
		Product placement already "is routine in some of the fashion magazines, because they are the quintessential corrupt publications," blurring the line between advertising and editorial content, says Edward Wasserman.
	www.csmonitor.com /2005/0929/p12s02-wmgn.html (1211 words)

	MediaPost Publications - Product Placement Outpaces Ad Spending - 03/30/2005
		Both in 2004 and in the 1999-2004 period, product placement was driven primarily by a robust TV marketplace.
		The value of television product placements increased 46.4 percent to $1.87 billion in 2004, and grew at a compound annual rate of 21.5 percent from 1999 to 2004.
		Product placement spending in other media increased 19.9 percent to $325.8 million in 2004, and grew at a compound annual rate of 11.7 percent from 1999 to 2004.
	publications.mediapost.com /index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=28681 (961 words)

	Product placement - SourceWatch
		Product placement is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs.
		In particular they pointed out that Burger King products were woven into the "The Apprentice" where "contestants wore Burger King uniforms and flipped burgers as part of a challenge." The Guild stated that product placement in films jumped 44% last year, with revenue topping $1 billion.
		While some broadcasters have "enhanced their disclosure" of product placement arrangements voluntarily, sometimes "it is virtually impossible for the average viewer to see because it is so small and passes by so quickly during the closing credits," Adelstein said.
	www.sourcewatch.org /index.php?title=Product_placement (1017 words)

	Product Placement
		Product placement, for you literary purists, is a form of advertising previously restricted to the famously whorish mediums of television and film.
		To so something as brazen as product placement in something as sacred as a novel is to make a joke on the subject.
		As if there are thousands of authors out there who had considered doing a product placement deal for their novel but decided the whole transaction would sully literature and, thus, in defense of the Muses they decided not to do it.
	www.absolutewrite.com /novels/product_placement.htm (1485 words)

	Tie-ins often sobering for liquor firms (Site not responding. Last check: 2007-10-06)
		"Product placement is the way that liquor brands choose to get their brands on network television because they're not advertising on network television," said Sarah Zeiler, director of public relations for the Sidney Frank Importing Co., which imports and markets German liqueur Jagermeister.
		Many of the spirits placements on network still appear to be script-driven or orchestrated by product placement agencies, which are paid a retainer fee by brands.
		Coincidentally, Budweiser's one prominent placement in "Crashers" is a scene in which a depressed and heartbroken Wilson is drinking a Bud to drown his sorrows.
	www.hollywoodreporter.com /thr/marketing/article_display.jsp?vnu_content_id=1001000770 (1290 words)

	Howstuffworks "How Product Placement Works"
		The tendency is to move away from in-your-face ads, where the product is the star, to mini-movies or quasi-documentary vignettes that feature "real-life scenarios" with the product(s) hovering in the background.
		Once mainly found only on the big screen, product placement has been making quite a few appearances on television -- not to mention in video games and even books.
		In this article, we'll explain what product placement is and examine how it is used in movies, television shows and other media.
	money.howstuffworks.com /product-placement.htm (364 words)

	College of Liberal Arts and Sciences at Iowa State University (Site not responding. Last check: 2007-10-06)
		Product placement is everywhere in the film and television industry.
		The earliest example of product placement was for Lever Brothers' Sunlight soap in 1896.
		"Product placement is interesting, not so much as a critical aspect of the film itself, but as a reflection in how advertising has saturated society and how the movies have reflected that saturation," Newell said.
	www.las.iastate.edu /newnews/newell0221.shtml (689 words)

	Product Placement
		Product placement is an increasingly significant source of clothing for Film and TV productions, and its influence in the industry is here to stay.
		Film executives have embraced product placement as a means of reducing their production costs, and understandably so.
		The truth is, however, that product placement deals have sometimes been a mixed blessing.
	www.thedresser.net /Product_Placement.htm (190 words)

	Technorati Tag: product placement (Site not responding. Last check: 2007-10-06)
		Product Placement Experts Creative Entertainment Services provides expertise in product placement for major motion pictures and television.
		Filed under: Budgets, Product Placement According to a recent survey from the Association of National Advertisers, more money is being spent then ever...
		Filed under: Product Placement, Wireless Those who are responsible for landing product placement deals are more and more looking at video on mobile...
	technorati.com /tag/product+placement (475 words)

	PRODUCT PLACEMENT What is product placement
		PRODUCT PLACEMENT is the process which integrates an advertiser's product into movies and TV shows for clear, on-screen visibility.
		Although it is rumored that product placement began in 1982 with Reese's Pieces in E.T., the truth is that it had been a growing practice decades before.
		The film ET with all its product placements, almost 2 dozen different brands in all, helped bring awareness and discussion of the practice to the public.
	medialit.med.sc.edu /prodplacement.htm (267 words)

	The Product Placement in Movies Database: The Triumph of Commercialism Over Content
		Product placement can usually be found in the worst kind of Hollywood schlock.
		This is both Ben Stiller and Owen Wilson's second appearance in the product placement database.
		Anytime you have a product that written into the storyline, it's a big win for product placement and big loss for audiences everywhere.
	www.davegreten.com /product-placement-database.html (1402 words)

	Product Placement Services, Television, Film, Music, Events, Branded Entertainment
		I’m sure that you have, this is called product placement and it’s as common in the movie industry as a cold is to humans.
		Product Placement is the process of integrating an advertiser’s product name or service into non-obtrusive media settings, product placement in movies and television have been a popular alternative marketing strategy to date.
		During a time when consumers are getting saturated with traditional media advertising, product placement in movies and in television are methods of advertising that reaches consumers in a seemingly indirect fashion.
	www.namct.com /productplacement (544 words)

	15.7 Product placement
		Product placement (also known as 'embedded' advertising) occurs when a product or brand gains exposure, apparently incidentally; for example in a film, or a photograph, or even in an advertisement for something else.
		Since it is fair to assume that the tobacco company involved did not pay to have their product disparaged, one can only assume that the industry is well aware of the psychological profile of its target audience and the portrayal of smoking most likely to appeal.
		According to the US Tobacco Institute, its 13 member companies have agreed to stop using product placement in films,(78) but through product placement, tobacco advertising has achieved a kind of immortality.
	www.quit.org.au /quit/FandI/fandi/c15s7.htm (1207 words)

	MediaPost Publications - Paid Product Placement Surges In Magazines, Newspapers, Other Media - 07/26/2005
		Although highly controversial, the total value of product placements in magazines is on pace to grow 17.5 percent in 2005 to $160.9 million, and product placements in newspapers is projected to rise 16.9 percent to $65.0 million, estimates Stamford, CT-based PQ Media, one of the most respected researchers tracking the economics of media.
		While product placement in print is still relatively small compared to the billions spent advertising in newspapers and magazines, the rapid rise of the practice may alarm some print industry watchdogs, especially top editors who've been seeking to keep the practice at bay.
		Paid product placements in newspapers, meanwhile, are on track to grow 67.0 percent to $4.7 million.
	publications.mediapost.com /index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=32440 (1020 words)

	Adrants » Product Placement
		Product Invasion, the folks behind Subservient Donald are, again, taking on product placement proliferation, this time with Survivor, and have created some spoof footage of Survivor's Jerry Manthey in which producer's urge her to shill for Home Depot, Scope, Dawn, and Pepsi.
		The Guild, which recently called for a code of conduct to govern product placement on television and require disclosure during credits, are behind Product Invasion which is an attack on the insanity of television product placement.
		The Writer's Guild of America along with the Screen Actors Guild wants product placements to be disclosed at the beginning of television shows and movies as well as a cut of the fee paid for the product placement.
	www.adrants.com /subject/product_placement (1184 words)

	MindShare: Viewers Approve of Placements
		"Product placement has emerged as one of the most powerful ways for a marketer to connect in a meaningful way with their consumer," said Marc Goldstein, CEO of MindShare's North American operations.
		According to the survey, about two-thirds of those polled said they notice more product placement in TV shows and movies than they used to, and one-third said they are responsive to product placement by trying a product after seeing it in a TV show or movie.
		More than 70 percent of respondents ages 18-49 said they were likely to respond to product placement by trying a product or visiting a store, versus 28 percent of those over age 50.
	www.adweek.com /aw/national/article_display.jsp?vnu_content_id=1000855129 (304 words)

	SignOnSanDiego.com > News > Features -- Product placement - the plot sickens
		Product placement, in its most basic form, is the art of setting a box or bottle so that its label is within range of a movie or TV camera.
		Placement began with the earliest commercially released movies in the late 19th century, and it's not about to stop now.
		How much advertisers shell out for product placement, and the return they get on their investment, are difficult to estimate.
	www.signonsandiego.com /news/features/20051104-9999-1n4product.html (1403 words)

	PRODUCT PLACEMENT VALUATION & PRODUCT PLACEMENT NEWS (Site not responding. Last check: 2007-10-06)
		Most marketers (76%) said that product placement will be part of the conversation in upfront negotiations Reasons for using in-show plugs varied from "stronger emotional connection" to better dovetailing with relevant content, to targetting a specific group.
		Production of the series, based on a show called "Love Bugs" that began in Canada and appears in more than 30 countries, is to start in six weeks.
		Placements are showing up practically everywhere, from the prominent Coca-Cola (KO) cups in the hands of American Idol judges to the Buick LaCrosse that actress Eva Longoria hawked in an episode of Desperate Housewives last fall.
	www.itvx.com /ppnews.asp (8622 words)

	Product Placement (Site not responding. Last check: 2007-10-06)
		The actors who surround him know it is all a commercial, of course, and in the middle of conversations with him they will begin to describe the wonders of a product.
		The Truman Show's depiction of the way product placement is woven into Truman's life is an effective satire on the commercialization of our own lives.
		"Product placement" and testimonials for this emerging system of entertainment-marketing capitalism are being seamlessly woven into our lives.
	www.transparencynow.com /truprod.htm (278 words)

	BBC NEWS \| Magazine \| Could you feel sorry for an ad man?
		Product placement is an excellent idea but only if we force the products to also appear on credits.
		Better to have product placement and advertising on TV where you can choose to ignore it, than plastered all over bill boards or shoved through your letter box.
		By including products within shows it enables the advertiser to have their message broadcast in a way that can't be easily skipped.
	news.bbc.co.uk /1/hi/magazine/4456176.stm (3179 words)

	Product placement prickly predicament
		Product placement is a more venal (and subliminal) pitch mode.
		A recent Wall Street Journal interview promoted a rising network executive star who gushed shamelessly about her cross-platform product-placement powers (the woman is in charge of placing products on a variety of co-owned broadcast and cable networks as well as other media).
		Some are shifting resources away from traditional advertising and toward more hidden product placement or feel-good promotion.
	seattlepi.nwsource.com /opinion/192813_erbe29.html (738 words)

	Product Placement in TV & Movies
		Advertisers make a deal with the creators of a movie or TV show and provide them with examples of their product (cars, computers, canned drinks) to be used on set.
		The advertisers might want to tie in their product placement with a deal which means they get to promote the movie (eg with a special sort of Happy Meal) in return for the movie promoting them.
		The first instance of modern product placement, where a company negotiated to have its product feature as a major part of a story, is ET, where Reese's Pieces were the food of choice for the cuddly alien.
	www.mediaknowall.com /Advertising/productplacement.html (292 words)

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