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| | Wrestling With Success |
 | | Professional wrestling, languishing only a few years ago after a great run in the '80s, is enjoying a giddy resurgence these days, inside and outside the ring. |
 | | Between their respective cable, syndicated, and pay-per-view telecasts, sold-out live events, and far-reaching licensing and merchandising deals, the competing wrestling entities are giving all legit sports, not just basketball, a run for their marketing money. |
 | | In addition to arranging local radio promos in markets where weekly WWF bouts were held, signage at the arenas, and on-site hospitality packages for dealers and retailers, JVC sponsored the on-air Slam of the Week, a 31-second action "rewind" sandwiched between a sponsor's message. |
| promomagazine.com /mag/marketing_wrestling_success (2037 words) |
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