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Topic: Promotion (marketing)

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In the News (Sun 21 Apr 19)

  Advertising, marketing, promotions, public relations, and sales managers
Because of the importance and high visibility of their jobs, advertising, marketing, promotions, public relations, and sales managers often are prime candidates for advancement to the highest ranks.
Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase faster than the average for all occupations through 2014, spurred by intense domestic and global competition in products and services offered to consumers.
Other workers involved with advertising, marketing, promotions, public relations, and sales include actors, producers, and directors; advertising sales agents; artists and related workers; demonstrators, product promoters, and models; market and survey researchers; public relations specialists; sales representatives, wholesale and manufacturing; and writers and editors.
www.bls.gov /oco/ocos020.htm   (2208 words)

 General Mills: Promotion Marketing
The role of promotion marketing is to deliver marketing innovation for our brands by creating ideas & strategies that motivate consumers to use our products, elevate brand relevance, and generate volume growth for our company.
Promotion marketing not only creates short term impact for the brand, but also positions the brand for the future by creating motivating tactics that actively involve the consumer.
No matter what the tactic, promotion marketing works with the brands objectives to find the right promotion to help build the brand and connect with consumers.
generalmills.com /corporate/careers/promotion_marketing.aspx?print=true   (311 words)

 Promotion (marketing) - Wikipedia, the free encyclopedia
Promotion is one of the four aspects of marketing.
A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
A new residential development, Veranda Park, while under construction in Orlando, Florida, USA was promoted on-site using adverisements on the construction-site fence known as Fence Mesh.
en.wikipedia.org /wiki/Promotion_(marketing)   (447 words)

 Narconon Vancouver BC: marijuana promotion - marketing - addiction
Promote: to contribute to the progress, development, or growth of; further; encourage.
Let's look at who has the most to financially gain from promoting and marketing marijuana to the current political opinion leaders, and of course the 8 year olds who visit the marijuana stands and see others smoking their weed and ask what they are doing?
Consider what every pot enthusiast, promoter or pusher communicates by his or her actions every time they promote marijuana as a solution to a worried mind, guilty conscious, nervous attitude, angry reaction, or psycho-somatic pressure or pain which is more tenable when stoned for a few hours.
www.narconon-vancouver.org /marijuana-promotion-marketing.html   (1224 words)

 Industry employment: fashion marketing jobs   (Site not responding. Last check: 2007-10-19)
Marketing managers develop pricing strategy with an eye towards maximizing the firm’s share of the market and its profits while ensuring that the firm’s customers are satisfied.
Employment of advertising, marketing, and public relations managers is expected to increase faster than the average for all occupations through 2008.
For example, employment of advertising, marketing, and public relations managers is expected to grow much faster than average in most business services industries, such as computer and data processing, and in management and public relations firms, while little or no change is projected in manufacturing industries.
www.infomat.com /community/Career/joboutlook/Jobs_Marketing.html   (2129 words)

 Marketing - Wikipedia, the free encyclopedia
Marketing theory and practice is justified on the belief that customers use a product/service because they have a need, or because a product/service has a perceived benefit.
Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics.
Marketers depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for.
en.wikipedia.org /wiki/Marketing   (3263 words)

 Marketing Mix
In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response.
The marketing mix framework was particularly useful in the early days of the marketing concept when physical products represented a larger portion of the economy.
Today, with marketing more integrated into organizations and with a wider variety of products and markets, some authors have attempted to extend its usefulness by proposing a fifth P, such as packaging, people, process, etc. Today however, the marketing mix most commonly remains based on the 4 P's.
www.netmba.com /marketing/mix   (336 words)

 Source Marketing | It's Time to Define -- With Pride -- Who We Are and What We Do   (Site not responding. Last check: 2007-10-19)
Promotion has grown up and there is a much higher level of communication sophistication, which provides integration of brand imagery and tactical weaponry at every level of a product's distribution.
The word promotion comes from the Latin word meaning "to move forward." A fundamental tenet of promotion should be to use what works and throw out what doesn't, and to question our assumptions continuously.
Promotion must be defined in such a way that it moves closer to marketing's hub, where promotion marketers can orchestrate strategy, not just execute tactics.
www.source-marketing.com /article07.php   (1028 words)

 General Mills: Promotion Marketing
The role of promotion marketing is to deliver marketing innovation for our brands by creating ideas & strategies that motivate consumers to use our products, elevate brand relevance, and generate volume growth for our company.
Promotion marketing not only creates short term impact for the brand, but also positions the brand for the future by creating motivating tactics that actively involve the consumer.
No matter what the tactic, promotion marketing works with the brands objectives to find the right promotion to help build the brand and connect with consumers.
www.generalmills.com /corporate/careers/promotion_marketing.aspx   (310 words)

 Promotion Marketing Association
Promotion Marketing Association reserves the right to remove any posted information and disable resume access or an employer's account at any time without prior notification for use of the job board that is deemed inappropriate by Promotion Marketing Association in its sole discretion.
Promotion Marketing Association reserves the right to edit any advertisement to remove any such offending language or implication.
Promotion Marketing Association may however decline any advertising or discontinue further publication of any advertising, at any time and for any reason, and shall not be liable in any manner as a result of such action, except to refund a prorated portion of any unused prepaid subscription.
jobs.pmalink.org /companies   (499 words)

 Promotion Decisions Tutorial From KnowThis.com
Marketing encompasses many tasks and decisions, of which advertising may only be a small portion.
While advertising is the most visible and best understood method of promotion, it is only one of several approaches a marketer can choose to promote their products and services.
While creativity is an important element in promotion decisions, marketers must also have a deep understanding of how the marketing communication process works and how promotion helps the organization achieve its objectives.
www.knowthis.com /tutorials/principles-of-marketing/promotion-decisions.htm   (289 words)

 Ag Marketing&Promotion - Washington State Dept. of Agriculture - WSDA
WSDA helps Washington food and agricultural producers sell their products in domestic and international markets and promotes the agricultural industry.
Marketing promotion grants may be for domestic and international markets.
Washington's 24 commodity commissions are industry-funded state agencies that promote and fund crop research and/or the marketing of crops.
agr.wa.gov /Marketing/default.htm   (419 words)

 Do clients think promotion marketing strategy is more important than brand advertising?
Rather than debating marketing tactics, imagine the brand or promotion manager as the "author" of the marketing "sentence." The "noun" is the brand.
Although their sales went up, the real winner was Morningstar Farms, the market leader, who spent little on advertising but used a program of consumer and trade promotions that reaped more than their fair share of sales from the attention Gardenburger had brought to the category.
No, although I do believe that promotion marketing is taking on a bigger role within the marketing mix of today's brand initiatives.
promomagazine.com /mag/marketing_clients_think_promotion/index.html   (808 words)

 Promotion - Marketing - Objectives, offer, response, press releases, www, direct mail
Promotion is the specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.
Promotion is used to move the target market from one phase to another to finally purchase.
Before pursuing this promotional activity, it may be safest to fully complete testing, and have contacted many new customers to get their feedback on the product.
www.determan.net /Michele/mpromotion.htm   (1033 words)

 3 Promotion in Marketing Mix, public library marketing training
It may be the most familiar part of the process to you or may be what you think of when you hear the word marketing, but promotion doesn't happen until the marketing planning is completed.
Promotion is a highly visible part of marketing, but it is only part of marketing.
It is most successful when the selected product, the target market, and the marketing plan goals are based on research.
www.olc.org /marketing/3promotion.htm   (393 words)

 Promotion - Wikipedia, the free encyclopedia
Promotion (marketing), a term referring to methods of bringing a product to public attention, including advertising, personal selling, sales promotion, and publicity
Promotion (academic), German academic degree that is roughly equivalent to the Ph.D. Promotion (chess), a term used in the game of chess
Promotion and relegation, a sports term describing a team moving into a higher or lower league
en.wikipedia.org /wiki/Promotion   (143 words)

 Church Marketing Sucks: Promotion Archives
Marketing guru Seth Godin recently talked about brochures and said the one thing no marketer wants to hear: Nobody reads brochures.
The voluntary "street teams" are given cards, posters, flyers, yard signs or whatever collateral they're using that particular month to promote their church and the promotional team hits the streets, plastering the info in the local community.
Once we figured out we were in SLO the same night as their weekly farmers market, we understood why parking was nowhere to be found and making a left turn was going to be impossible thanks to barricaded streets.
www.churchmarketingsucks.com /archives/promotion/index.html   (2008 words)

 Promotion Marketing Association
Today PMA stands for the integrated, interactive, and results-based solutions at the forefront of businesses involved in promotion and integrated marketing.
The Association's membership is diverse, representing large and small companies, including all segments of the promotion marketing industry.
Companies that sell promotion marketing products or services such as promotion agencies and consulting firms, fulfillment organizations, and incentive marketers.
www.pmalink.org /membership   (160 words)

 Z promotion and design - Kitchen and Bath Marketing Specialist
Z promotion and design is a full service integrated marketing, advertising and creative agency specializing in the kitchen and bath industry.
According to the author, “the purpose of the book is to help individual kitchen and bath professionals better market their businesses.
And for the dealer already marketing, it will prove to be a great resource for some additional ideas.
www.kitchenmarketing.com   (442 words)

 Web marketing Australia
Making websites popular, with web marketing strategies, by connecting your sales information with customers searching for what you sell.
Try one of our MANY winning keyword phrases such as "web marketing australia" or "search engine rules" to see us 1st of millions of savvy web marketers world wide.
If the web marketing time line after our search engine submission of your site to the major search engines is not for you, talk to us about immediate web site traffic promotion with search engine Pay Per Click marketing management services for search engine sponsored inclusions / and expensive EXPRESS search engine submissions.
www.4webmarketing.biz   (395 words)

 e-agency web marketing - online promotion   (Site not responding. Last check: 2007-10-19)
Online promotions are often one of least used marketing tools on a Web site.
Just as promotion has a place in your offline marketing mix, so does online promotion have a place in your online marketing mix.
The big advantages are that promotions online are substantially less expensive and much quicker to execute and measure.
www.e-agency.com /webmktg_promotion.shtml   (138 words)

 All Web Promotion - Where Website Design and Marketing Meet
Our expert staff of search engine marketers and website designers have an industry reputation of excellence in utilizing our technology know-how in a quick and efficient manner at a pace and depth that assures success.
At All Web Promotion, we acknowledge that there is no one way to design or market a website and that strategies that work best for one website, may not be all that beneficial to another.
With that said, our design and marketing teams are well aware of the many dangers that exist with choosing the wrong strategies and practicing with the wrong techniques.
www.allwebpromotion.com   (239 words)

 Website Promotion, Email Marketing, Website Design, Search Engines and More
If this is your first time to Newcraze Promotion please take a minute to read the "About Us" section so you can get a better understanding of how this website came to life.
With website promotion there is no "quick magical potion" to get your site "noticed" and your page counter and sales rolling, so at Newcraze Promotion we will show you how and what to do to accomplish your website goals.
Be sure to Subscribe to NC Promotion News so you will always be kept up to date and on the frontline of the ever changing website promotion, search engine, design, marketing and money making news.
www.newcrazepromotion.com   (367 words)

 Amazon.ca: Integrated Advertising, Promotion & Marketing Communications: Books: Kenneth E. Clow   (Site not responding. Last check: 2007-10-19)
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising Strategy, and Advertising and Promotions.
Strong foundation in the basic principles of advertising and promotion.
That decision maker may be the account executive, the creative, the marketing director, sales promotion manager or trade promotion manager.
www.amazon.ca /Integrated-Advertising-Promotion-Marketing-Communications/dp/0131405462   (462 words)

 Search Engine Marketing Consulting and Optimization Services - Pole Position Marketing
Securing Pole Position Marketing’s search engine optimization services gives you access to a full team of seasoned professionals who are deeply experienced in producing results in all areas of website marketing.
Pole Position Marketing's SEO Velocity services provide you with unique search engine optimization solutions that are designed to produce much more than "top search engine rankings." We create a comprehensive campaign built with the understanding that for you to be successful you need a website marketing service that doesn't end with top rankings.
This forms a marketing strategy designed to achieve maximum search engine visibility and visitor conversions propelling you past your competition in exposure and sales.
www.polepositionmarketing.com   (345 words)

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