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| | George Gallup-Poll1 |
 | | The purpose of the Institute was to measure public opinion on current political, social, and economic issues and to report the facts for the benefit of all (AIPO, 1957). |
 | | The American Institute of Public Opinion developed rapidly into a research organization with a reputation for reliability and was conducting surveys for academic social researchers, private industry, new media, and political groups. |
 | | The other one, the George H. Gallup International Institute, is a public charity whose purpose is to discover, test and encourage the application of new approaches to social problems--in education, environment, health, religion and human values. |
| www.ciadvertising.org /studies/student/99_spring/interactive/bklee/theory2/poll-main.html (769 words) |
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