| |
| | Public Relations |
 | | Public and investor relations is a two-pronged approach that not only invigorates corporate identities and generates awareness, but attracts potential investors and new business. |
 | | Publicity involves an on-going program for supplying information that is factual, interesting, and newsworthy to media not controlled by the company, such as television, radio, magazines, newspapers, and trade journals. |
 | | Good public relations requires knowledge and experience in the professional practice of communications arts, psychology, social psychology, sociology, political science, economics and the principles of management and ethics. |
| www.venturevest.com /publicRel.html (990 words) |
|