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Topic: Public service advertising

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	"Shouting To Be Heard: Public Service Advertising in a New Media Age" - Kaisernetwork.org
		Features the release of a new national study on public service advertising, which finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime.
		Presentation of data from a Kaiser Family Foundation study on public service advertising.
		Kaisernetwork.org is a free service of the Henry J. Kaiser Family Foundation.
	www.kaisernetwork.org /health_cast/hcast_index.cfm?display=detail&hc=464 (350 words)

	Advertising - MSN Encarta
		Advertising is so commonplace in the United States that an average person may encounter from 500 to 1,000 advertisements in a single day, according to some estimates.
		Advertising agencies not only create the advertisements but also pay for the cost of placing the ad in a newspaper or magazine or on television or radio.
		When the agency uses the client’s advertising budget to buy time for an ad on the radio or on television or when it buys space for an ad in a newspaper or magazine, the media outlet allows the agency to keep 15 percent of the cost of the space or the time as a commission.
	encarta.msn.com /encyclopedia_761564279/Advertising.html (1569 words)

	PSA Bibliography - Public Service Advertising in America - An Overview
		Another change that PSA experts have noted over the past decade is the crowding of the public service marketplace, as more nonprofits than ever try to use advertising to draw attention to their issues.
		Peter Cohen, an advertising executive who has worked on a number of public service ad campaigns through the years, including an award-winning series of ads for New York City's Coalition for the Homeless, says that in today's competitive PSA marketplace, if an ad is not compelling, it may not ever make it on the air.
		Public service messages can come under fire, however, when they are delivered outside the context of advertising and in other non-traditional ways.
	www.psaresearch.com /bib9802.html (3019 words)

	Public Service Advertising FAQs - PSA FAQs, public service advertising (Site not responding. Last check: 2007-10-27)
		Note: SAG and AFTRA, the unions governing public service announcement talent usage, allow for a second year’s use of the talent on the PSA at no additional charge with the stipulation that the second year is requested in a written letter to each performer.
		These contacts represent the social conscience of their readers, viewers and listeners and as such are more likely to use public service announcements that relate to the concerns of their audience.
		Paid PSA schedules help to create focused, time-locked promotional periods, and the public service advertising inventory can be the continuity between these periods.
	www.plowsharegroup.com /public-service-advertising-faq.php (1708 words)

	IQLogo - Advertising
		Advertising is the paid promotion of goods, services, companies and ideas, by an identified sponsor.
		Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences.
		Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and initiatives.
	www.iqlogo.com /library/advertising.htm (983 words)

	Public Service Announcements
		In the United States a public service announcement(PSA) is defined by the Federal Communications Commission (FCC) in a formal and detailed manner.
		Radio broadcasters and advertising agencies offered their skills and facilities toward the war effort and established the War Advertising Council which became the official homefront propaganda arm of the Office of War Information.
		During the 1960s and 1970s, as media access became an issue, the Advertising Council, and to some extent the very concept of public service announcements, came under criticism as being too narrow in focus.
	www.museum.tv /archives/etv/P/htmlP/publicservic/publicservic.htm (930 words)

	Public service advertising - Wikipedia, the free encyclopedia
		These televised "spot" announcements, known in the USA as public service announcements (PSAs) and in the UK as public information film (PIFs), are often striking in their presentation and occasionally become well-known aspects of popular culture among their audiences.
		Examples of such well-known public service campaigns are the "Smokey Bear" PSA campaigns produced in the U.S. for the Department of Agriculture's Forest Service, the "Fried Egg" campaign produced by the Partnership for a Drug-Free America, and the "Crying Indian" PSA dealing with litter in the USA.
		Non-commercial advertising, public service advertising, public interest advertising, issue advertising, cause-related marketing, public education campaigns and social marketing are different terms for (or aspects of) the use of sophisticated marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial initiatives.
	en.wikipedia.org /wiki/Public_service_advertising (413 words)

	Moving Messages with Public Service Advertising
		Public service advertisements or PSAs are effective ways of using free space to raise public awareness around an issue, recruit volunteers or inform the public about an upcoming event.
		Public service advertisements for print and broadcast, banners on the Internet, and donated billboards are all examples of media partnerships that your organization can pursue with local media outlets.
		PSAs are submitted either on paper or in produced format on audiotape or videotape, as required by the station.
	www.ccmc.org /movingmessages.htm (1231 words)

	Advertising - Free net encyclopedia (Site not responding. Last check: 2007-10-27)
		Today, advertising is evolving even further, with "guerrilla" promotions that involve unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message.
		In the United States, the granting of television and radio licenses by the FCC is contingent upon the station broadcasting a certain amount of public service advertising.
		Public interest groups and free thinkers are increasingly suggesting that access to the mental space targeted by advertisers should be taxed, in that at the present moment that space is being freely taken advantage of by advertisers with no compensation paid to the members of the public who are thus being intruded upon.
	www.netipedia.com /index.php/Advertising (2728 words)

	Plowshare nonprofit advertising case studies, public service advertising, non-profit marketing communications (Site not responding. Last check: 2007-10-27)
		The print public service ads have been a tremendous success for the client, generating thousands of hits to their website and millions of dollars in free print media public service visibility.
		The public service ad campaigns have served to help define the organization as the nation’s leading habitat preservation organization and a leader in environmental stewardship.
		The advertising campaign was initially launched in the Bronx with support from the Bronx District Attorney and the U.S. Attorney for the Southern District of N.Y. Other districts took note of its success, and the campaign soon spread to the Northern and Eastern Districts of N.Y. as well as the Los Angeles area.
	www.plowsharegroup.com /advertising-campaigns.php (3377 words)

	Texas Department of Public Safety - Courtesy, Service, Protection
		A significant claim by the advocates for advertising is that there are no data to show that advertising on school buses, or any other type of bus, is or would be distracting to passing motorists.
		Opponents to advertising on school buses acknowledge that there are no statistics to show the potential safety consequences of advertising on the outside of school buses.
		Since advertising on the exterior of a school bus is a potential source of driver distraction, it is reasonable to assume that such advertisements will increase the likelihood of driver distraction, and potentially result in accidents that would not have otherwise occurred.
	www.txdps.state.tx.us /schoolbus/advertisingpaper.htm (1315 words)

	Public Service Campaign
		This PSA campaign is in direct support of President George W. Bush's Healthier U.S. Initiative that helps Americans live longer, better, and healthier lives.
		Public service advertising is commonly defined as "advertising that serves the public interest." The majority of public service advertisements (PSAs) run as a community service at no charge by the media.
		The objectives of these ads are education and awareness of significant social issues in an effort to change the public's attitudes and behaviors and stimulate positive social change.
	www.acefitness.org /media/psa.aspx (258 words)

	Public Service - Clear Channel Outdoor Advertising
		Many of our public service campaigns originate with and are supported by the Ad Council.
		This role in the arena of public discourse requires both a defense of free speech and a sensitivity to contemporary standards and concerns.
		Establish exclusionary zones which prohibit advertisements of all products illegal for sale to minors that are intended to be read from or within 500 feet of established places of worship, primary and secondary schools or playgrounds.
	www.clearchanneloutdoor.com /corporate/public_service.htm (275 words)

	Public Service Advertising Agreement
		Advertiser will pay interest at the maximum lawful rate or 1.5% per month, whichever is lesser, on all amounts not paid when due until paid in full.
		Advertiser agrees to pay such reasonable attorneys' fees and legal expenses as MOAA becomes obligated to pay for the collection of any amounts due from Advertiser.
		The Advertiser shall not be compensated for loss of the advertising service resulting from removal of displays or other causes but may received from MOAA an equivalent amount of advertising service on other existing displays at the option of MOAA.
	members.aol.com /moaahomofc/page8.html (729 words)

	Category: Public service advertising \| Congress votes database \| washingtonpost.com (Site not responding. Last check: 2007-10-27)
		A bill to reform and restructure the processes by which tobacco products are manufactured, marketed, and distributed, to prevent the use of tobacco products by minors, to redress the adverse health effects of tobacco use, and for other purposes.
		An original bill to authorize appropriations for the fiscal year 1999 for military activities of the Department of Defense, for military construction, and for defense activities of the Department of Energy, to prescribe personnel strengths for such fiscal year for the Armed Forces, and for other purposes.
		A bill to reduce risk to public safety and the environment associated with pipeline transportation of natural gas and hazardous liquids, and for other purposes.
	projects.washingtonpost.com /congress/bill-categories/public-service-advertising (1676 words)

	NPCA \| NPCA's Public Service Ads
		NPCA is currently running a public service advertising (PSA) campaign to help build awareness of the needs of the national parks and our work to protect these fragile places.
		The free advertisements appear in national magazines at the generosity of the media.
		NPCA's print PSA campaign features the "blueprints" for some of our most popular national park icons: Delicate Arch at Arches National Park, a giant sequoia tree from Sequoia National Park, and Yosemite Falls from Yosemite National Park.
	www.npca.org /media_center/psas (121 words)

	Greater Dayton Advertising Association - Public Service
		Advertising provides the major impetus in informing the public of the many worthy causes and programs developed for a better quality of life.
		We as advertisers, advertising agencies and media have the power to make the greatest impact in the public service area.
		It is in this spirit of public service that each year a local non-profit organization is the recipient of a media campaign donated by the Greater Dayton Ad Association members.
	www.greaterdaytonadassociation.org /PublicService.php (290 words)

	MEDIA BEAT 15 - Public service advertising - Guyana (Site not responding. Last check: 2007-10-27)
		Public service advertising is not unknown in Guyana.
		In addition, both the advertising agencies and the media may be willing to give some concessions for the public good.
		The advertising campaign, if well conceived, seeks to show that there are consequences in doing these things and that they can be deadly.
	www.comminit.com /news/mediabeat/mb_a0179.html (520 words)

	Portland Advertising Federation -- 1999 Rosey Awards
		Any advertisement created or produced in Oregon (and Clark County) and published, posted or aired for the first time between August 30, 1998 and August 13, 1999 is eligible.
		Public service advertising is that which enlists public support or action in the solution or remedy of problems of common and/or general interest or concern.
		Public service advertising does not, as its primary mission, attempt to sell any tangible item, entice the consumer to an entertainment venue, or promote a corporate image.
	www.teamweb.com /roseys/cte.html (1439 words)

	Image, Advocacy, Public Service Ads - Advertising Tutorial From KnowThis.com
		Image advertising is undertaken primarily to enhance an organization’s perceived importance to a target market.
		Image advertising is often used in situations where an organization needs to educate the targeted audience on some issue.
		In some countries, not-for-profit organizations are permitted to run advertisements through certain media outlets free-of-charge if the message contained in the ad concerns an issue viewed as for the “greater good” of society.
	www.knowthis.com /tutorials/principles-of-marketing/advertising/6.htm (220 words)

	Advertising - Wikipedia, the free encyclopedia
		In ancient times the most common form of advertising was by word of mouth; however, commercial messages and political campaign displays have been found in the ruins of Pompeii.
		A recent advertising innovation is "guerrilla promotions", which involve unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message.
		Public interest groups are increasingly suggesting that access to the mental space targeted by advertisers should be taxed, in that at the present moment that space is being freely taken advantage of by advertisers with no compensation paid to the members of the public who are thus being intruded upon.
	en.wikipedia.org /wiki/Advertising (3527 words)

	Is Truth a Casualty in the Drug War? The Common Sense for Drug Policy Public Service Ad Campaign
		This PSA tells of the physician, surgeon, and opiate addict, Dr. William Stewart Halsted, who is regarded as the father of modern surgery.
		The PSA responds to the inaccurate claims and over-the top reporting on the methamphetamine issue which are generating "crank baby" hysteria.
		Public service advertisements from 1999 and PSAs from 2000-2001 are also available.
	www.csdp.org /publicservice (1888 words)

	Public Interest - Public Service Advertising that makes people pay attention
		Public Interest Productions was founded by a group of film and financial professionals who saw the need to fill an important niche in the world of advertising.
		Our spots are produced by the top creative talent at the top facilities in Hollywood.We work for causes that we believe in, and then we get behind the cause 100% and do whatever it takes to get the job done - even if that means producing a $300,000 spot for only $60,000.
		When most agencies or production companies do PSA's "pro bono" or "at cost", the bottom line is nowhere close to this.
	www.publicinterest.tv (222 words)

	E-Kit Contents - Public Service Advertising (Site not responding. Last check: 2007-10-27)
		These PSAs come in 30-, 20-, 15-, and 10-second formats and stress the importance of parent and caregiver emergency preparedness.
		Featuring a dramatic fl and white photo of a girl choking, this print PSA grabs the attention of parents and caregivers of young children and makes them aware of the importance of emergency preparedness.
		The downloadable PSA is ideal for almost all types of print media including newspapers, magazines, and newsletters.
	www.mchb.hrsa.gov /child/publicserviceadvertising.html (175 words)

	Re-powering the Public Interest: New Media and the Future of Public Service Advertising - Kaiser Family Foundation
		As the media environment evolves and viewing habits change, public service advertising campaigns face critical challenges to stay relevant and effective.
		Kaiser also prepared a collection of case studies on public education campaigns that use new media to help illustrate ways to incorporate new strategies into ongoing or new efforts.
		The forum was held on Tuesday, March 21, 2006, in Washington, D.C. New Media and the Future of Public Service Advertising: Case Studies March 2006
	www.kff.org /entmedia/entmedia032206pkg.cfm (141 words)

	Metro press release: Metro Board alters Public Service Advertising guidelines
		Under the previous public service advertising guidelines, approximately 13 percent of total advertising space on Metrobuses and in the Metrorail system had been set aside for free use by government agencies and nonprofit organizations.
		Metro officials will use the public service advertising space on the sides of buses, in railcars and in stations to promote the advantages and convenience of bus and rail in an effort to encourage people to use mass transit.
		Metro will also accept jointly-sponsored public service advertising if there is a partnership between the government entity and nonprofit organization(s) that are classified as 501(c)(3) tax exempt organizations, and must directly further the interests of the sponsoring government entity.
	www.wmata.com /about/met_news/PressReleaseDetail.cfm?ReleaseID=258 (324 words)

	Public Service Advertising Program (Site not responding. Last check: 2007-10-27)
		It is the policy of the Missouri Outdoor Advertising Association (MOAA) to support charitable causes and non-for-profit organizations through the donation of outdoor advertising space and services.
		The purpose of the MOAA Public Advertising (PSA) Program is to meet the needs of the communities in which the MOAA members conduct business.
		The Mission of the Missouri Outdoor Advertising Association shall be to advocate, support and protect freedom of speech, privately owned signage, property rights and access to billboards for advertisers and the traveling public.
	members.aol.com /moaahomofc/page7.html (299 words)

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