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| | Feature Writing, Marshall Soules, 2004 (Site not responding. Last check: 2007-10-22) |
 | | In a version of featurizing, pressure from advertisers or lobbyists often result in writing that appears at first blush to be news when it is, in fact, promotion for a product, idea, or policy. |
 | | Instead, they may write a chronology that builds to a climax at the end, a narrative, a first-person article about one of their own experiences or a combination of these. |
 | | Because a feature generally runs longer than a news story, it is effective to weave a thread throughout the story, which connects the lead to the body and to the conclusion. |
| www.mala.bc.ca /~soules/media301/feature.htm (1259 words) |
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