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Qualitative Data Quantitative Analysis |
 | | Scholars of social change have lots of longitudinal quantitative data available (the Gallup poll for the last 50 years, the Bureau of Labor Statistics surveys for the last couple of decades, baseball statistics for over a hundred years, to name a few well-studied data sets), but longitudinal text data are produced naturally all the time. |
 | | In fact, in the phrases "qualitative data analysis" and "quantitative data analysis," it is impossible to tell if the adjectives "qualitative" and "quantitative" modify the simple noun "data" or the compound noun "data analysis." It turns out, of course, that both QDA phrases get used in both ways. |
 | | The qualitative data (artifacts, speeches, ethnographies, TV ads) have to be turned first into a matrix, where the rows are units of analysis (artifacts, speeches, cultures, TV ads), the columns are variables, and the cells are values for each unit of analysis on each variable. |
| www.analytictech.com /borgatti/qualqua.htm (1694 words) |
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