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Topic: Quantitative research


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  Ipsos MORI - Quantitative Research
Quantitative research incorporates the statistical (how many?) element, designed to quantify the extent to which a target group are aware of, think this, believe that or are inclined to behave in a certain way.
For reliable conclusions to be drawn from the research, samples for quantitative research must be representative of the target group.
Researchers have to be able to design questions which are clear, consistently interpreted, widely understood, unambiguous, meaningful, relevant and tightly defined — a more difficult task than it may appear to outsiders.
www.mori.com /quantitative/index.shtml   (404 words)

  
 Quantitative Research
Quantitative research can also be used to measure attitudes, satisfaction, commitment and a range of other useful market data and market metrics that can tracked over time and used as part of a wider business planning and business strategy process.
The basis of all quantitative research comes from the design of the sample and survey type, the design of the questionnaire and the quality of the analysis and reporting.
Quantitative research, unlike qualitative research, relies on a fixed questionnaire that should be administered the same way, word-for-word, for each respondent to obtain a reliable measure of the market.
www.dobney.com /Research/quantitative_research.htm   (899 words)

  
 Ways of approaching research : Quantitative Designs
Broadly speaking, quantitative research is thought to be objective whereas qualitative research often involves a subjective element.
When a researcher selects their approach to a study it should be a reflection of which approach is most suitable for the topic under consideration.
The majority of medical research is quantitative (and considered to produce "hard", generalisable results) whilst much of nursing research is qualitative (and considered to produce "soft" results).
www.fortunecity.com /greenfield/grizzly/432/rra2.htm   (3477 words)

  
 NCSALL: Understanding Quantitative Research about Adult Literacy
Researchers try to clarify the seeming chaos of activity that surrounds educators by discovering patterns that naturally occur, and they trust that educators will be able to use this information to improve practice.
In all of these cases, researchers approach their work with expectations about the phenomenon under investigation and these expectations are used to shape the design and interpret the results of the research study.
This type of research is undertaken when researchers do not have a clear conception of the phenomenon under investigation, yet, for any number of reasons, they believe that the phenomenon is of importance to adult education.
www.ncsall.net /?id=470   (3325 words)

  
 Quantitative research - Wikipedia, the free encyclopedia
Quantitative research is the systematic scientific investigation of quantitative properties and phenomena and their relationships.
Quantitative research is widely used in both the natural and social sciences, including physics, biology, psychology, sociology, geology, education, and journalism.
In the social sciences particularly, quantitative research is often contrasted with qualitative research, which is the examination, analysis and interpretation of observations for the purpose of discovering underlying meanings and patterns of relationships, including classifications of types of phenomena and entities, in a manner that does not involve mathematical models.
en.wikipedia.org /wiki/Quantitative_research   (1195 words)

  
 The Qualitative Debate
Quantitative research is confirmatory and deductive in nature.
In general, a lot of quantitative research tends to be confirmatory and deductive.
And there are quantitative researchers (albeit, probably fewer) who use quantitative information as the basis for exploration, recognizing the inherent limitations and complex assumptions beneath all numbers.
www.socialresearchmethods.net /kb/qualdeb.htm   (1892 words)

  
 Quantitative Research Design   (Site not responding. Last check: 2007-10-12)
Reviewed by Greg Atkinson PhD, Research Institute for Sport and Exercise Sciences, Liverpool John Moores University, Liverpool, UK In quantitative research your aim is to determine the relationship between one thing (an independent variable) and another (a dependent or outcome variable) in a population.
Quantitative research designs are either descriptive (subjects usually measured once) or experimental (subjects measured before and after a treatment).
Quantitative research is all about quantifying relationships between variables.
www.sportsci.org /jour/0001/wghdesign.html   (3834 words)

  
 Qualitative and Quantitative Market Research
Quantitative research deals in numbers, logic and the objective, while qualitative research deals in words, images and the subjective.
Quantitative research focuses on the left brain - objective, comfortable with logic, numbers, and unchanging static data and detailed, convergent reasoning rather than divergent reasoning.
The traditional empirical quantitative technique in market research is the survey questionnaire, administered to a stratified or random sample of a population, enabling us to draw inferences about the behaviour of a whole population from a smaller (and less expensive!) number.
www.asiamarketresearch.com /columns/market5.htm   (775 words)

  
 Quantitative Research in Information Systems - Section 1: Welcome
The research tasks that are addressed include many stages in the scholarly process, including literature review and theory development stages, and the later stage of design.
If a qualitative researcher believes that these sources of data and the techniques such as interviewing that are used to gather the data can be rendered into numbers, then this researcher would be classified as a qualitative, positivist researcher in Michael Myers' classification scheme for qualitative research.
Researchers need to know something about the capabilities of these methods so that they can match them to their research problems and evaluate them when they are asked to review.
dstraub.cis.gsu.edu:88 /quant   (1429 words)

  
 Olson
The ongoing argument over the relative merits of what are generally referred to as qualitative and quantitative research is clouded by two problems: 1) lack of coherent definitions, and 2) the focus of most discussions on methods instead of on the basic assumptions of these two stances.
The method of this paper is a deconstructive reading which, first, illustrates the arbitrary and fluctuating difference between definitions of qualitative and quantitative research and, second, examines their underlying assumptions.
Subjective research, however, accepts that different theories may be simultaneously valid according to the researchers', and presumably the respondents, interpretations.
www.ualberta.ca /dept/slis/cais/olson.htm   (3522 words)

  
 An Overview of Quantitative Research and Trading
Celent estimates that quantitative research techniques now control over US$4 trillion in assets, and that model-driven trading now comprises 34% of US equity volume by total shares traded.
"Quantitative research and trading is a popular trend, though one that is grounded in solid investment theory" comments Sang Lee, co-author of the report.
Regardless of the rationale, Celent expects the growth of quantitative research and trading techniques to continue through the next three years.
www.celent.com /PressReleases/20030922/QuantitativeTrading.htm   (362 words)

  
 Research
Primary research is done by your own team and can be a focus group, survey, benchmark, etc. Secondary research is from another source such as a magazine, outside survey, consultant, etc. The methodology used to gather the information, whether primary or secondary, determines the accuracy of the data.
Qualitative research is the term applied to research that is considered exploratory or conceptual.
Quantitative research is the term applied to research that is considered conclusive.
www.chanimal.com /html/research.html   (1180 words)

  
 CCH Business Owner's Toolkit | Quantitative Research
Quantitative research is a type of non-experimental market research that provides numerical measurement and reliable statistical predictability of the results to the total target population.
Quantitative research is distinguished from qualitative research primarily by the large numbers of people who are questioned ("sampled respondents") and the type of questions asked.
For smaller companies, it may be less expensive, faster, and just as accurate to do a small field-study test in the real market, despite the risks that the results of the test may not translate to other markets.
www.toolkit.cch.com /text/P03_3150.asp   (347 words)

  
 Qualitative versus Quantitative Research: Key points in a class debate
In quantitative research we classify features, count them, and construct statistical models in an attempt to explain what is observed.
Quantitative data is more efficient, able to test hypotheses, but may miss contextual detail.
The strengths and weaknesses of qualitative and quantitative research are a perennial, hot debate, especially in the social sciences.
www.wilderdom.com /research/QualitativeVersusQuantitativeResearch.html   (359 words)

  
 Quantitative Research Overview - American Marketing Association - www.marketingpower.com
The term quantitative research covers a range of techniques that can be used to quantify - with some statistical confidence - categories, evaluations, opinions and attitudes that potential or current customers bring to any market.
Quantitative research usually involves administering a pre-scripted questionnaire to hundreds or thousands of people.
Quantitative research is one of the two main branches of marketing research.
www.marketingpower.com /content1002.php   (464 words)

  
 PA-06-087: Mentored Quantitative Research Development Award (K25)
The remainder may be devoted to teaching or other research pursuits consistent with the objectives of the award.  Both the didactic and research phases of an award period must be designed to develop the necessary knowledge and research skills in scientific areas relevant to the career goals of the candidate.
Both the didactic and the research components of an award period must be designed to develop the necessary knowledge and research skills in scientific areas relevant to the career goals of the candidate.
Research Development Support:  The research development support costs must be justified and be consistent with the stage of development of the candidate and the proportion of time to be spent in research or career development activities.  Salary for ancillary personnel support, such as mentors, secretarial and administrative assistants, is not allowed.
grants.nih.gov /grants/guide/pa-files/PA-06-087.html   (8061 words)

  
 Qualitative versus Quantitative - Del Siegle
Qualitative researchers are interested in meaning­how people make sense of their lives, experiences, and their structures of the world.
Qualitative research is descriptive in that the researcher is interested in process, meaning, and understanding gained through words or pictures.
Research must be conducted in the setting where all the contextual variables are operating.
www.gifted.uconn.edu /siegle/research/Qualitative/qualquan.htm   (714 words)

  
 Quantitative Research Group
Quantitative Research Group (QRG) was founded in New York in 2001.
The firm’s founder is former Managing Director of The DAIS Group, Inc., a quantitative research group established in 1978 at the now defunct Drexel Burnham and a subsidiary of Bridge Information Systems America, Inc., until September 2001.
Butman was President of The DAIS Group, a TQA research division, where he played an integral role in the development of its proprietary technology for stock selection, risk modeling and portfolio engineering.
www.quantresearchgroup.com /Company   (999 words)

  
 Sage Research - Market Research FAQs   (Site not responding. Last check: 2007-10-12)
When conducting research, you first have to think about the population you want your data to represent accurately.
Demand-side research is based on surveying actual customers about what they buy, what they want, and their related attitudes and behaviors.
No. Focus groups can only be used to gather qualitative research (unless you are using a survey form at the focus group facility to gather data—a questionable practice for many reasons).
www.sageresearch.com /FAQs_a.htm   (1417 words)

  
 Qualitative Research :: Qualitative Analysis :: Moderate Focus Groups, IDIs, Dyads, Triads   (Site not responding. Last check: 2007-10-12)
Baltimore Research is a full service research firm that has the ability to carry your research needs through from the inception stages of problem identification and consulting services through design, execution, analysis, and recommendations.
Whether it is quantitative or qualitative research that you need, we can provide you with a host of research services, including study design, statistical analysis, and moderators for focus groups, IDIs, dyads, and triads.
We also specialize in a hybrid methodology that maintains the statistical integrity of quantitative research while capturing the sensitivity and depth of information of qualitative research.
www.baltimoreresearch.com /qualitative_qualitative_research.asp   (419 words)

  
 Sportscience: Quantitative Research Design   (Site not responding. Last check: 2007-10-12)
The aim of quantitative research is to determine how one thing (a variable) affects another in a population.
Quantitative research designs are either descriptive (subjects measured once) or experimental (subjects measured before and after a treatment).
For human subjects, variables such as sex, age, height, weight, socioeconomic status, ethnic origin, training status, competitive status, and current or personal-best performance are common, depending on the focus of the study.
www.sportsci.org /resource/design/design.html   (3518 words)

  
 Quantitative Research
Satisfaction research, whether it is among customers or employees, can be an integral part of the success strategy of any organization.
At Horizon Research International, we have 20 years of experience in conducting such research and relating it back to operational metrics that can be targeted for future improvement.
Segmentation research (psychographic, demographic, value, needs, and behavior) seeks to identify these lucrative sub-markets, and to gain an understanding as to how they may be optimally targeted.
www.horizonresearchint.com /quantresearch.htm   (547 words)

  
 Research Methodology -Quantitative Approach   (Site not responding. Last check: 2007-10-12)
It is considered to be quantitative, because the results are organized and presented systematically, usually in the form of statistics.
Survey Research Methods -Richard M. Jaeger http://ericcass.uncg.edu/research/jaeger.html Richard M. Jaeger is Excellence Foundation Professor of Educational Research Methodology and Director of the Center for Educational Research and Evaluation at the University of North Carolina at Greensboro, NC.
Secondary Data Research http://dpls.dacc.wisc.edu/types/secondary.htm Using Secondary Data Usually your research design will be such that you will not have to collect your own data but can test your hypotheses using data that already exist among the wealth of data available in the public realm.
bri.bbwebmedia.com /research/quantitative.html   (1783 words)

  
 SAGE Publications - Quantitative Nursing Research
Quantitative Nursing Research is the answer to the prayers of graduate students and practitioners who have sought the key to this often intimidating subject.
In subsequent parts, Dr. Knapp examines research designs, techniques for data gathering and analysis, and specialized techniques in quantitative research.
Quantitative Nursing Research is an excellent introduction for graduate nursing students or a refresher for practitioners undertaking research for the first time or after a long hiatus.
www.sagepub.com /book.aspx?pid=3874   (208 words)

  
 Research Concepts - Quantitative Market Research - Qualitative Market Research
The purpose of qualitative research is to provide in-depth insights into a particular topic.
Information from qualitative research studies is often in the form of words or other indications that cannot be summarized in the form of numbers.
The interpretation of qualitative information is subjective and therefore it is not considered conclusive research.
www.research-concepts.com /qual-research-index.php   (166 words)

  
 Quantitative Research Methods Program Homepage
Our goals as faculty are to equip you with cutting-edge research skills, creative educational vision, social responsibility, and sufficient experience in application of your skills and knowledge to achieve professional competence.
Research methods include classical quantitative methods, as well as qualitative methods.
All students conduct original research during their studies and are encouraged to present and/or publish their work.
www.du.edu /education/academicPrograms/qrm/index.html   (305 words)

  
 Quantitative Research in Writing
In this course, we will concentrate on the quantitative issues; however, it is impossible to consider research methods in isolation, especially since the dominant paradigms in the field tend to be qualitative or blended approaches.
Draft research proposal (nutshell): The purpose of this assignment is to take a first pass at mapping out a quantitative study of written composition, working at a very general conceptual level.
In no more than 2 pages, pose a research question, a statement of significance, definitions for key constructs, a research design, a description of the data to be gathered, a description of the data analysis, and a list of unresolved questions, issues, or difficulties in your proposal.
www.english.udel.edu /sab/syllabi/quantsite/syl602f99.htm   (1439 words)

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