It focuses both on a famous book of Marshall McLuhan, QuentinFiore and Jerome Agel, The Medium is the Massage (1967), where despite the very experimental use of illustrations the denial of the body is clearly articulated, and on some recent evolutions in cyber scholarship, where a similar denial is at work.
If the old graphic space of linear writing is associated by McLuhan and Fiore with Western bureaucracy and print culture, the new graphic space of dynamized, rythmic and auricular typography is associated with a very particular type of East.
Marshall MCLUHAN and QuentinFIORE (1996), The Medium is the Massage.
Marshall McLuhan - Wikipedia, the free encyclopedia (via CobWeb/3.1 planetlab2.cs.umd.edu)(Site not responding. Last check: 2007-10-21)
In this book, initiated by QuentinFiore, McLuhan adopted the term "massage" to denote the effect each medium has on the human sensorium, inventorying the "effects" of numerous media in terms of how they "massage" the sensorium.
Fiore, at the time a prominent graphic designer and communications consultant, set about composing the visual illustration of these theories.
Near the beginning of the book, Fiore adopted a pattern in which an image demonstrating a media effect was presented with a textual synopsis on the facing page.
After his long, detailed, and pictureless Understanding Media (1965) brought him fame and a modicum of critical respect, McLuhan returned to the illustrated format with Massage in '67, followed-up the next year by Global Village.
The two mass-market-paperback sized books, co-written by QuentinFiore and designed by Jerome Agel, can be seen as one two-volume work.
McLuhan called them "mosaics," possibly referring to the old adage that America was a melting pot but Canada was a mosaic of still-differentiated identities.
Curated by artist Marshall Reese, this exhibition of recent editioned work is a multivalent look at the currents and crosscurrents shaping our society in the aftermath of September 11th.
The exhibition title refers to media theorist Marshall McLuhan's landmark study (with QuentinFiore), The Medium is the Message.
The artists in the exhibition are: Yoko Ono, Hans Haacke, Carolee Schneemann, Ligorano/Reese, Muntadas, Jane Hammond, Jim Campbell, Louis Hock, Robert Attanasio, Peggy Diggs, Dread Scott, Peter Scott, Marlene McCarty, Nancy Davenport, Louis Hock, Constantin Boym, Christoph Draeger and Krzysztof Wodiczko.
They practiced an art which interrupted the passivity of the spectator so that, as McLuhan & Fiore put it, “the audience becomes a participant in the total electric drama” (101).
It was an art that frustrated conventions in order to allow other meanings to surface.
I have one small correction to your book title; the correct title is The Medium is the Massage by McLuhan and Fiore.
oregonstate.edu /~farism/blog/?p=169 (586 words)
Amazon.com: The Medium is the Massage: Books: Marshall McLuhan,Quentin Fiore(Site not responding. Last check: 2007-10-21)
Using a layout style that was later copied by Wired, McLuhan and coauthor/designer QuentinFiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media.
Superbly designed by QuentinFiore, the typography, layout and accompanying images wittily illustrate the content, making this McLuhan's most accessible text: it is by far the best place to start if you are interested in investigating McLuhan's weird, wonderful approach to the impact and importance of the media and technology.
A year after its publication an audio version was released which combines selections from the text, read by McLuhan, Fiore and Jerome Agel, with an eclectic mix of musical samples and accompaniment.
Last week's column on how media has suffocated the quiet virtues quoted Marshall McLuhan's book, "The Medium Is the Massage." Many readers wrote to suggest this was an unfortunate typo.
As shown here, this is indeed the title of McLuhan's small 1967 book with QuentinFiore and Jerome Agel.
The full explanatory quotation in the book is: The media "are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered.
He is, however, more discussed than read, so HardWired have done us a favour in reissuing two digitally remastered versions of his most accessible books, coauthored with the graphic designer QuentinFiore.
It's a characteristically gnomic and imaginative review of the media and interfaces between them, and Fiore's graphics are almost as striking as McLuhan's text.
The title, by the way, is a typical McLuhanesque play on words: the media, he believes,...
Millions of "global villagers" connected by the communications revolution Marshall McLuhan foresaw, have never read the most influential, prophetic, and entertaining book ever written on the subject--The Medium is the Massage (originally published in 1967).
This collaboration between media guru Marshall McLuhan and graphics designer QuentinFiore is itself both a book and a cultural object.
In brief, nonlinear passages McLuhan selects and comments on phenomena that illustrate his theses about media, technology, and society, dissecting the way technology reshapes culture and people.
The Medium is the Massage:An Inventory of Effects by Marshall McLuhan and QuentinFiore (San Francisco, Hardwired, 1996, $9.95) is the reprint of McLuhan's most popular and influential book.
This reviewer has 12 different copies of the original 1967 book, a paperback designed by QuentinFiore and produced by Jerome Agel, which integrates text and image better than any other book I know.
Coupled with the compelling design of QuentinFiore, McLuhan "rattled the cages" of sages and neophytes alike, foretelling of the Digital Revolution and its consequences.
colophon.com /umbrella/20_2.html (9447 words)
Amazon.com: Quentin_Fiore(Site not responding. Last check: 2007-10-21)
War and Peace in the Global Village by Marshall, and QuentinFiore McLuhan and b/w Illustration (Paperback - 1968)
THE MEDIUM IS THE MASSAGE an inventory of Effects by Marshall McLuhan and QuentinFiore (Paperback - 1967)
The Medium is the Massage by Marshall McLuhan and QuentinFiore (Paperback - Oct 2005)
Media : McLuhan(Site not responding. Last check: 2007-10-21)
McLuhan became a pop culture figure in the 1960s with the publication of Understanding Media: The Extensions of Man (McGraw-Hill, 1964) and The Medium is the Massage: An Inventory of Effects (with designer QuentinFiore, Random House, 1967).
Famous for coining the phrases "The medium is the message" (he later published a book whose title was a play on this phraseThe Medium is the Massage) and "the global village", McLuhan became one of the early purveyors of the sound bite.
1967 The Medium is the Massage: An Inventory of Effects, with QuentinFiore (Random House/1989 Simon and Schuster)
deoxy.org /media/McLuhan (868 words)
Technomanifestos: The Medium is the Massage(Site not responding. Last check: 2007-10-21)
Perhaps a linked information system will allow us to see the real structure of the organization in which we work.
graphic manifesto by Marshall McLuhan and QuentinFiore, coordinated by Jerome Agel.
The book, with its bold interplay of Fiore's graphics and textual snippets from McLuhan, was McLuhan's most popular.
Jerry Rubin's anti-establishment beliefs were put down in writing in his book Do it!
– Scenarios of the Revolution (Simon and Schuster, 1970, ISBN 0-671-20601-X), with an introduction by Black Panther Eldridge Cleaver and unconventional design by QuentinFiore.
After the Vietnam War ended, Rubin changed his political views and became an entrepreneur and businessman.
Designers name (David Carson) appears on the cover in the same type-size as Marshall McLuhans in the same way that McLuhan and QuentinFiore were listed on their collaborations The Medium is the Massage and War and Peace in the Global Village.
However, Carsons contribution is fundamentally different than Fiores; as book and cover designer he worked with words written decades earlier.
According to the editors of the book, this collaboration creates a reciprocal and complementary tension between McLuhans words and Carsons images.
At these intersection points, I've planted just a few seeds to see how they'd grow, and the resultant saplings are what you're about to read.
Peter Lunenfeld and Denise Gonzales Crisp (Utopian Entrepreneur 's editor and designer respectively) have both cited a debt to the work of Marshall McLuhan and QuentinFiore, whose flamboyantly designed books like The Medium is the Massage inspired many to adopt radical new strategies for combining text and images in print.
Gonzales Crisp has shown the good taste and restraint not to let her designs overwhelm Laurel's thoughtful and moving prose, but I have no such scruples when dealing with my own words, so brace yourselves for some Big Loud Pixels in support of my brief, but hopefully interesting words.