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Topic: RFM


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  RFM - Wikipedia, the free encyclopedia
RFM is a method used for analyzing customer behavior and defining market segments.
It is commonly used in database marketing and direct marketing and has received particular attention in retail.
Finally, when used as the primary targeting method, it may lead to overmarketing to the most attractive RFM segments and to neglect of other segments that would be profitable if developed properly.
en.wikipedia.org /wiki/RFM   (386 words)

  
 DIRECT MAIL FUNDRAISING: RFM Analysis
RFM is a formula for ranking the recency (R), frequency (F) and monetary (M) returns your solicitations bring in order to help you build a direct marketing strategy that increases gifts while reducing costs.
RFM analysis is powerful because it captures three of the best indicators of a donor’s interest in your cause — supporters who gave recently, give frequently and give substantially.
RFM helps you identify donors who are most interested in your mission and target them effectively with your mailings, cutting mailing costs and boosting your response rate to net a greater return.
www.blackbaud.com /products/fundraising/rfm.aspx   (215 words)

  
 RFM Migration Analysis:  A New Approach to a Proven Technique   (Site not responding. Last check: 2007-10-13)
The value of RFM (Recency, Frequency, Monetary) analysis as a method to identify high-response customers in marketing promotions, and to improve overall response rates is well known and is widely applied today.
This article examines one approach to an RFM Migration analysis which was applied recently in a segmentation exercise at Federal Express.
This definition tends to dilute the impact of Recency on the RFM score, since 1 or 2 are much smaller numbers than the typical number of shipments or monetary value.
www.dbmarketing.com /articles/Art123.htm   (1787 words)

  
 Repairability Forecast Model (RFM)   (Site not responding. Last check: 2007-10-13)
RFM is an Internet-based, database management system we developed to give supply chain managers a desktop tool for fast and easy access to comprehensive logistics information and more effective ways to forecast material requirements.
RFM integrates this data and presents it to you in easy to understand formats, right on your desktop.
RFM is also compatible with the material forecasting aspects of several Air Force Materiel Command (AFMC) initiatives, including the Depot Repair Enhancement Program (DREP), Aircraft Repair Enhancement Program (AREP) and their specialized supply support centers.
www.caci.com /business/engr/rfm.shtml   (663 words)

  
 Integrated Security - RFM Technical Services - Home Page
RFM Technical Services (UK) Ltd. are able to offer Preventative maintenance contracts at competitive rates to provide the necessary routine servicing of installed equipment along with confirmation of all works carried out and a report on the condition of installed equipment.
RFM Technical Services (UK) Ltd. are able to offer Preventative maintenance contracts at competitive rates to provide the necessary routine servicing of installed equipment along with confirmation of all works carried out and a full report on the condition of installed equipment.
RFM Technical Services (UK) Ltd. are only able to deliver this high quality services with the express permission and co-operation of the owner or his representative, this work is normally carried out during periods when the normal operations within a building are at their lowest.
www.integrated-security.co.uk   (847 words)

  
 RFM Factory Mutual Approved Panels   (Site not responding. Last check: 2007-10-13)
In accordance with FM Standard 4880, Resolite RFM panels have been approved for unrestricted use as a wall, roof or ceiling without height limitations or sprinkler protection.
In addition, Resolite RFM 11, 14 and 17 panels have passed ASTM E 108 and achieved a Class B rating with a maximum 3 in 12 roof slope.
RFM fiberglass reinforced polymer panels are formulated using the same halogenated isophthalic resin system as used in Tred-Safe and CRFS25A.
www.resolite.com /products/roofingandsiding/1-3-4rfmright.html   (469 words)

  
 Define RFM analysis - a Whatis.com definition - see also: RFM, recency, frequency, monetary analysis
RFM (recency, frequency, monetary) analysis is a marketing technique used to determine quantitatively which customers are the best ones by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much the customer spends (monetary).
Using RFM analysis, customers are assigned a ranking number of 1,2,3,4, or 5 (with 5 being highest) for each RFM parameter.
Although RFM analysis is a useful tool, it does have its limitations.
whatis.techtarget.com /definition/0,289893,sid9_gci751219,00.html   (307 words)

  
 Free Software Downloads
The 'RFM 800 UDS Calculator' has been designed to enable a user to create their own user defined reading scale from measurement data..The created UDS (user defined scale) can be downloaded to the instrument.
The 'RFM 800 UDTC Calculator' has been designed to enable a user to create their own user defined temperature compensation mode from measurement data.
The 'RFM 800 Software Download Program' has been designed to allow the software (firmware) installed on a RFM 800 series refractometer to be updated.
www.bs-rfm.com /download   (608 words)

  
 Predictive Modeling versus RFM scoring
RFM has at least one hand tied behind its back on this promotion, because some (perhaps many, high volume) known heavy buyers are intentionally excluded.
Those of you who know RFM and response models in general know they are ranking systems.
RFM is the Swiss Army knife of behavioral models, and can be used in very many ways.
www.jimnovo.com /predictive-modeling.htm   (2402 words)

  
 RFM Subsidiaries
RFM Corporation (The Parent Company) and the following subsidiaries are incorporated in the Philippines.
RFM's partnership with Unilever, one of the biggest ice cream manufacturers in the world, to produce and market Wall's Ice Cream in the Philippines resulted in the formation of Selecta Walls, Inc. It is an alliance that carried Selecta to greater heights - expanding and strengthening its market share in the region.
Philippine Townships, Inc. (PTI), formerly known as RFM Properties and Holdings Inc., was organized in 1995 to enhance the value of the RFM Group's underutilized assets.
www.rfm.com.ph /subsidiaries.htm   (589 words)

  
 Direct Marketing Consulting - RFM Analysis | ResponseB2B - Circulation Planning - Response Analysis
RFM Analysis is a simple yet powerful tool for segmenting your customers.
The most famous proponent of RFM is Don Libey.
It has nothing to do with marketing, but the problem discussed is related to converting the Basics of RFM article from MS Word to HTML.
www.responseb2b.com   (342 words)

  
 Products -> Selection Guide -> Real-time FocusMeter
With the RFM system it is possible to study both the shape and size for different generator settings.
The RFM is based on the slit method according to the IEC 336 recommendation.
The RFM Pro is intended for use of the RFM always mounted in the holder.
www.rti.se /products_selection_guide/rfm.htm   (334 words)

  
 LiveSTATS.BIZ Web Statistics: Locate Your Best Web Site Visitors with RFM
RFM is a well-known marketing system used to quantitatively identify your best customers by examining how recently a customer has purchased (recency), how often a customer purchases (frequency), and how much a customer spends (monetary).
Although their purchase Recency scores are low, thus reducing their overall RFM scores, they are actively browsing your storefront.
RFM can locate the visitors who are most likely to spend again, and LiveSTATS.BIZ can identify the campaigns and search engines that send them.
www.deepmetrix.com /livestats/biz/key_features/learn_rfm.aspx   (648 words)

  
 Betting the Farm on RFM, Part 1
The classic RFM model produces "scores" that rank customers relative to each other for the likelihood that they will repeat whatever action is being profiled.
RFM allows you to segment customers by their future value and likelihood to respond.
You need to let the data decide how the segments should be divided up rather than imposing some arbitrary order on it yourself (a point made by Mark in the second part of his series).
www.clickz.com /experts/crm/traffic/article.php/1012041   (1294 words)

  
 RFM gets nod to declare Swift as property dividend   (Site not responding. Last check: 2007-10-13)
Declaration of Swift Foods as a property dividend was approved by the RFM board earlier this year, and subsequently approved at a special meeting of shareholders in March.
RFM last year suffered a big drop in sales mainly because of low selling prices of Swift chicken, as demand remained low while low-priced chicken-leg imports entered the market.
RFM recently reported a 12-percent sales growth in its branded-food business for the first quarter of 2003 from the same period last year.
money.inq7.net /breakingnews/view_breakingnews.php?yyyy=2003&mon=06&dd=11&file=5   (358 words)

  
 +RFM #2006-12 Heavy Duty Office Chair | Big & Tall Office Chair | ESD Chair
The RFM METRO #2006-12 is a heavy duty office chair, big & tall office chair designed specifically for the big person.
It is a heavy duty and durable chair built to take the hard use and punishing demands of around the clock service required by emergency and multi-shift personnel working in 911 control rooms, police departments, fire departments, ambulance dispatchers, hosptital personnel, etc. Also available with the ESD, anti static chair option (electro static discharge).
Tilt adjustment allows the seat angle to be changed to achieve the desirable open posture between your spine and upper legs to improve blood circulation.
www.ergonomichome.com /noname47.html   (458 words)

  
 Free RFM Analysis and Customer Segmentation for Direct Marketing Companies   (Site not responding. Last check: 2007-10-13)
RFM Analysis is a database marketing technique that uses the Recency, Frequency, and Monetary Value of customers to predict when and whether they are likely to buy again.
For decades, successful direct marketing companies have used RFM to segment the good customers from the bad, enabling them to apply the Pareto Principle (aka the 80/20 Rule) to their advantage.
Now, for the first time, RFM Analysis is available as an inexpensive Web application built especially for small and medium sized direct marketing companies.
www.freerfm.com   (262 words)

  
 RFM
RFM designs and manufacturers RF components which include frequency control modules, low power RF components, Saw Filters, receivers, transmitters, and transceivers.
For more information on RFM or RFM products, please feel free to contact G2 at 1-800-648-8978 or info@g2sales.com.
If you’d like to visit RFM on the web, feel free to visit their web site at www.rfm.com.
www.g2sales.com /profiles/rft_rfm.html   (144 words)

  
 RFM in Customer Retention
High RFM customers are most likely to continue to purchase and visit, AND they are most likely to respond to marketing promotions.
Low RFM customers represent dwindling business opportunity, low LTV, and are a flag something needs to be done with those customers to increase their value.
For example, the standard approach to RFM analysis is a "snapshot" method, measuring the customer at a point in time.
www.jimnovo.com /RFM-tour.htm   (1314 words)

  
 RFM posts P68-M profit   (Site not responding. Last check: 2007-10-13)
FOOD conglomerate RFM Corp. reported a net income of P68 million in the first nine months of the year, up 45 percent from the same period last year.
RFM president and chief executive officer Jose Concepcion III said, "While our sales have basically kept pace with food industry growth, we have focused on improving gross margins and operating margins in all the major business units of RFM."
RFM's main businesses include branded foods -- a wide range of milk and juice products in various packaging formats, processed and canned meat products, pasta and other consumer flour-based products; Selecta ice cream, a 50-50 joint venture with Unilever; flour, which RFM pioneered in the country; and wholly owned property developer Philippine Townships, Inc.
money.inq7.net /topstories/view_topstories.php?yyyy=2005&mon=11&dd=25&file=9   (290 words)

  
 +RFM Monterey Computer Chair #7935-12-10 | ESD Chair
The contemporary furniture style of the RFM Monterey #7935-12-10 ergonomic computer arm chair includes a countoured back, a built in lumbar support and a soft cushioned ergonomic seat.
Click this RFM foam cutout link for details of how the RFM #7935-12-10 contemporary office furniture computer chair is engineered to reduce your back pain in general and also your lower back pain.
Seat tilt adjustment of 9 degrees and back tilt adjustment of 16 degrees allows the seat angle to be changed to achieve the desirable open posture between your spine and upper legs to improve blood circulation.
www.eacf.com /noname63.html   (466 words)

  
 RFM 24/7 Office Chair | Computer Chair #9196 | ESD Chair
The RFM #9196 is a 24/7 ergonomic computer chair, office chair is a new multi-shift series.
It is a heavy duty and durable chair built to take the hard use and punishing demands of around the clock service required by emergency and multi-shift personnel working in 9-1-1, police departments, fire departments, ambulance dispatchers, hosptital personnel, etc. Also available with the ESD, anti static chair option (electro static discharge).
Warranty 7 years on all parts on thsi RFM 24/7 office chair, computer chair.
www.eacf.com /noname30.html   (459 words)

  
 RF Monolithics, Inc. offers a full set of custom embedded wireless networking solutions like Zigbee wireless mesh ...
RF Monolithics, Inc. offers a full set of custom embedded wireless networking solutions like Zigbee wireless mesh sensor networks, RF modules, IC transceiver, IC transmitters and IC receivers.
RFM, Inc. manufactures low power wireless and RF radio modules, wireless mesh nodes for distributed sensing on distributed sensor networks.
Low Power radio, narrowband and short range devices, front end saw filters, active RFID, RFIC, coupled resonator filters, single silicon chips in the 70MHZ and 300-1000Mhz range.
www.rfm.com   (75 words)

  
 RFM: A Formula for Greater Direct Mail Success by Blackbaud, Inc. - A Vendor White Paper - StartupJournal - Technology ...   (Site not responding. Last check: 2007-10-13)
RFM is simple because it doesn't require complex statistical analysis or detailed demographic profiles.
If you have your donors' giving histories in a spreadsheet or database, you can do an RFM analysis.
Yet RFM is also powerful because it captures three of the best indicators of a donor's interest in your cause.
wsj.knowledgestorm.com /wsj/search/viewabstract/63424/index.jsp?pos=13&referer=SEARCH_RESULTS:BROWSE&trkpg=browse_results_researchname   (195 words)

  
 R and T Treasures by Robert Marchiselli
RFM 8397 Roman Provincial Caracalla AE29 Bronze Thrace Augusta Trajana aVF Rarity: RR Demeter stng.
RFM 1 Probus AE Antoninianus Emperor facing L. wearing imperial mantle.
RFM 3 Macedonia Philip II Rider w/horse AE 18 VF Nice, green patina…..
www.randttreasures.com /ancient_coins.htm   (2247 words)

  
 RFM User's Guide - Installation   (Site not responding. Last check: 2007-10-13)
It should be possible to install the RFM on any Linux/Unix machine with a Fortran77 compiler.
In most situations, all that is then needed to compile the RFM is, in the directory containing the source code, to type
To allow traceability between spectra generated by different versions of the RFM code, any local modifications to the RFM code should be reflected in this field.
www.atm.ox.ac.uk /RFM/sum/rfm_installation.html   (245 words)

  
 RFM Clips
RFM is catching the wave of explosive growth in web multimedia programming.
RFM presents a unique advertising opportunity because its multimedia environment allows users to experience content in a number of ways.
Slide in RFM Automatic Slide Show: When the DJs are not on air, RFM goes on automatic and runs a slide show.
www.radiofreemonterey.org /pages/rfmratecard.html   (302 words)

  
 REFERENCE FORWARD MODEL (RFM)   (Site not responding. Last check: 2007-10-13)
The RFM is a GENLN2-based line-by-line radiative transfer model originally developed at AOPP, Oxford University, under an ESA contract to provide reference spectral calculations for the MIPAS launched on the ENVISAT satellite in 2002.
It has subsequently developed into a general purpose code suitable for a variety of different spectroscopic calculations.
The following is a list of all the molecules recognised by the RFM.
www.atm.ox.ac.uk /RFM   (294 words)

  
 +RFM #4814-06A-Q Computer Chair | ESD Office Chair
The contemporary furniture style of the RFM #4814-06A-Q computer chair, office chair includes a countoured back, a built in lumbar support and a soft cushioned ergonomic seat.
Ergonomic Furniture Home saves you money with free shipping to the lower 48 contiguous states, and no sales tax delivered outside the State of Texas saves you 8.25% more on the RFM #4814 contemporary office computer chair.
Click this RFM foam cutout link for details of how the RFM #4814-13 contemporary office furniture computer chair, office chair is engineered to reduce your back pain in general and also your lower back pain.
www.eacf.com /eca/r4coarmchch.html   (434 words)

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